CareerBuilder Audience in United States

CareerBuilder logo

CareerBuilder has an estimated audience of 1,319,750 people in United States. 53.9% are female, 46.1% are male, average age 40.4. Top regions: Texas, Florida, California. Top brand affinities: Electrolyte, Preta Gil, Whataburger, Historic site, Nebraska Cornhuskers football.

The average CareerBuilder fan in United States is 40.4 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Electrolyte, Preta Gil, Whataburger, with strongest over-indexing on Electrolyte (5.03× the country average). Demographically, the CareerBuilder audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Career Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Career website

Demographics of CareerBuilder fans

Demographic split for CareerBuilder audience in United States
MetricValue
Female53.9%
Male46.1%
Average age40.4
Estimated audience size1,319,750

Audience persona

The typical CareerBuilder fan in United States is balanced, around 40.4 years old, with strong Career Orientation tendencies and a notable affinity for Electrolyte.

Top regions in United States

Top regions ranked by reach for CareerBuilder in United States
RegionReachAffinity
Texas166,0371.46×
Florida142,4761.59×
California114,9050.79×
Georgia71,3571.76×
Illinois70,9661.61×
New York70,7740.96×
North Carolina59,2451.49×
Pennsylvania55,7761.26×
Ohio51,0861.26×
New Jersey50,0411.49×
Michigan45,3891.32×
Indiana44,8211.86×
Arizona40,7991.51×
Virginia36,6761.14×
Tennessee34,0731.29×
Maryland33,9441.5×
South Carolina31,1401.57×
Missouri27,5141.29×
Kentucky26,4371.6×
Connecticut21,2851.61×
Massachusetts20,4650.79×
Wisconsin19,3490.97×
Alabama18,1670.99×
Kansas17,3721.67×
Washington17,3570.66×
Louisiana16,7190.98×
Mississippi15,9291.47×
Colorado15,0880.73×
Minnesota13,5130.71×
Nevada11,4880.9×
Iowa10,4970.97×
Oklahoma10,3520.71×
Oregon8,4530.56×
Arkansas8,4010.77×
Delaware6,5621.8×
Utah5,5550.47×
New Hampshire4,4400.85×
Nebraska4,0830.62×
West Virginia3,8360.62×
New Mexico3,5100.53×
Idaho3,3080.5×
Washington, District of Columbia3,2100.81×
Rhode Island2,7320.65×
Hawaii2,1460.38×
Maine1,7680.37×
South Dakota1,4230.47×
Vermont1,0510.45×
Montana1,0260.28×
North Dakota1,0110.37×
Alaska7750.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CareerBuilder audience
BrandAffinityCategory
Electrolyte5.03×Health
Preta Gil19.36×Music & Radio
Whataburger1.51×Food & Beverages
Historic site3.53×Arts & Culture
Nebraska Cornhuskers football2.97×Sports
Natural rubber1.63×Cars & Mobility
edureka27.73×Business & Career
Vocal harmony3.33×Music & Radio
Queens College, City University of New York5.31×Business & Career
Staycation2.32×Home & Garden
Jesse Plemons2.35×Movies & TV
Mangaka2.81×Literature
Jaws3.61×Movies & TV
Kendra Scott1.92×Fashion & Accessoires
Mathcore4.94×Music & Radio
Urban horticulture2.15×Home & Garden
Certified diabetes educator8.02×Business & Career
Kansas1.51×Travel & Leisure
Monogram2.17×Home & Garden
Business English3.09×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CareerBuilder audience
TraitClusterScore
Career OrientationPOWER4.98
PatriotismCONSERVATISM2.32
Community OrientationOPEN1.88
Urban LifestyleOPEN1.76
Convenience OrientationPREMIUM1.75
Quality AwarenessPREMIUM1.54

Worldwide distribution

Worldwide audience distribution share by country for CareerBuilder
CountryShare
United States81.0%
Vietnam12.7%
China2.9%

See CareerBuilder audiences in other countries

More Career website audiences in United States

Frequently asked questions

How many fans does CareerBuilder have in United States?

CareerBuilder has an estimated audience of 1,319,750 people in United States, concentrated in Texas and Florida.

What is the gender split and age of CareerBuilder fans?

53.9% of CareerBuilder fans are female, 46.1% are male, with an average age of 40.4 years.

Which brands do CareerBuilder fans like most?

CareerBuilder fans show strongest brand affinity for Electrolyte (5.03×), Preta Gil (19.36×), and Whataburger (1.51×) over the country average.

Where do CareerBuilder fans live in United States?

CareerBuilder fans in United States are most concentrated in Texas (reach 166,037), Florida (reach 142,476), and California (reach 114,905). These three regions account for the largest share of the active audience.

What other brands do CareerBuilder fans also like?

Beyond CareerBuilder itself, the audience over-indexes on Preta Gil (19.36×), Whataburger (1.51×), Historic site (3.53×), and Nebraska Cornhuskers football (2.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for CareerBuilder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.