Rascasse Audience Intelligence

CareerBuilder Target Market in United States

A data profile of the people who buy, follow and care about CareerBuilder in United States — modelled from more than twelve digital signal sources. CareerBuilder has an estimated audience of 1,265,330 people in United States.

#5among Career website in United States#2055among Brand in United States#1362in Business & Career

The average CareerBuilder fan in United States is 40.4 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Employment website, Indeed.com, Thandie Newton, with strongest over-indexing on Employment website (29.55× the country average).

Demographically, the CareerBuilder audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical CareerBuilder fan in United States is balanced, around 40.4 years old, with strong Career Orientation tendencies and a notable affinity for Employment website.

Category: Business & Career · Type: Brand · Subtype: Career website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CareerBuilder profile in United States.

Audience size
1.3M
in United States
Gender
53.9%♀
46.1% male
Age
40.4
average years
Country rank
#20078
Brand in United States
Fig. 01

Search interest · 12-month trend

-51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of CareerBuilder

53.9% are female, 46.1% are male, average age 40.4.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for CareerBuilder audience in United States
MetricValue
Female53.9%
Male46.1%
Average age40.4
Estimated audience size1,265,330
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the CareerBuilder audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3920%
40-4921%
50+23%
Fig. 04

Worldwide distribution

80.3%

of the worldwide CareerBuilder audience comes from United States.

Worldwide audience distribution share by country for CareerBuilder
CountryShare
United States80.3%
Vietnam13.1%
China3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CareerBuilder audience in United States is strongest.

Fig. 05

Top regions by affinity

CareerBuilder customers by region in United States
#RegionReachAffinity×
01Kansas~20K1.94×
02Indiana~40K1.82×
03Delaware~6K1.78×
04Connecticut~20K1.67×
05Georgia~70K1.64×
06Illinois~70K1.62×
07Kentucky~30K1.57×
08Florida~100K1.54×
09South Carolina~30K1.52×
10Maryland~30K1.51×
11Mississippi~20K1.46×
12Arizona~40K1.45×
13North Carolina~60K1.42×
14New Jersey~50K1.42×
15Texas~200K1.36×
16Missouri~30K1.32×
17Pennsylvania~60K1.27×
18Michigan~40K1.27×
19Tennessee~30K1.27×
20Ohio~50K1.22×
21Virginia~40K1.12×
22Iowa~10K1.01×
23Wisconsin~20K1.00×
24Louisiana~20K0.98×
25Alabama~20K0.97×
26Washington, District of Columbia~4K0.90×
27New York~70K0.89×
28Nevada~10K0.89×
29New Hampshire~5K0.89×
30Minnesota~20K0.83×
31Arkansas~9K0.79×
32Massachusetts~20K0.77×
33California~100K0.74×
34Rhode Island~3K0.74×
35Oklahoma~10K0.73×
36Colorado~10K0.72×
37West Virginia~4K0.72×
38Nebraska~5K0.70×
39South Dakota~2K0.70×
40Alaska~2K0.70×
41Vermont~2K0.70×
42North Dakota~2K0.67×
43Washington~20K0.65×
44New Mexico~4K0.62×
45Montana~2K0.62×
46Idaho~4K0.61×
47Oregon~9K0.58×
48Maine~3K0.58×
49Hawaii~3K0.57×
50Utah~6K0.52×
Fig. 06

Affinity by region

Affinity by region — CareerBuilder, United States
0.52×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CareerBuilder audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CareerBuilder audience
#·InterestCategoryAffinity×
01Monster.comBusiness & Career45.02×
02Thandie NewtonMovies & TV39.82×
03WaterworldMovies & TV29.98×
04Employment websiteBusiness & Career29.55×
05Felicity JonesMovies & TV28.62×
06Simply HiredBusiness & Career24.40×
07Chiwetel EjioforMovies & TV20.00×
08Christopher WalkenMovies & TV12.18×
09Indeed.comBusiness & Career11.61×
10LinkedInInternet & Social Media10.91×
11Job fairBusiness & Career10.83×
12Career developmentBusiness & Career10.54×
13Employment agencyBusiness & Career8.74×
14Retail bankingBusiness & Career7.36×
15Sustainable energyHome & Garden6.40×
16FedExBusiness & Career6.26×
17Renewable energyBusiness & Career5.46×
18Mortgage loansBusiness & Career4.13×
19InnovationBusiness & Career4.02×
20Discount storesShopping3.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CareerBuilder audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CareerBuilder audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER5.22×
PatriotismCONSERVATISM3.31×
Family OrientationCONSERVATISM2.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CareerBuilder audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.76×
Pet OwnershipJOY0.79×
ExtroversionTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is CareerBuilder's target market in United States?

CareerBuilder's target market in United States covers an estimated 1,265,330 people, concentrated in Texas and Florida.

02

What is the gender split and age of CareerBuilder customers?

53.9% of the CareerBuilder audience are female, 46.1% are male, with an average age of 40.4 years.

03

Which brands do CareerBuilder fans like most?

CareerBuilder fans show strongest brand affinity for Employment website (29.55×), Indeed.com (11.61×), and Thandie Newton (39.82×) over the country average.

04

Where do CareerBuilder fans live in United States?

CareerBuilder fans in United States are most concentrated in Texas (reach ~200K), Florida (reach ~100K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do CareerBuilder fans also like?

Beyond CareerBuilder itself, the audience over-indexes on Indeed.com (11.61×), Thandie Newton (39.82×), Career development (10.54×), and LinkedIn (10.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Career website audiences in United States

See CareerBuilder audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for CareerBuilder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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