Caran d'Ache (company) Audience in United States
Caran d'Ache (company) has an estimated audience of 483,294 people in United States. 63.1% are female, 36.9% are male, average age 44.7. Top regions: California, New York, Texas. Top brand affinities: Governor of Michigan, Grinch, Vocal harmony, Goop, Wok.
The average Caran d'Ache (company) fan in United States is 44.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Governor of Michigan, Grinch, Vocal harmony, with strongest over-indexing on Governor of Michigan (13.26× the country average). Demographically, the Caran d'Ache (company) audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Design Affinity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand
Demographics of Caran d'Ache (company) fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 44.7 |
| Estimated audience size | 483,294 |
Audience persona
The typical Caran d'Ache (company) fan in United States is more female, around 44.7 years old, with strong Design Affinity tendencies and a notable affinity for Governor of Michigan.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 78,188 | 1.47× |
| New York | 45,582 | 1.69× |
| Texas | 40,238 | 0.97× |
| Florida | 28,348 | 0.87× |
| Illinois | 19,209 | 1.19× |
| Pennsylvania | 14,577 | 0.9× |
| Georgia | 14,494 | 0.97× |
| Washington | 14,292 | 1.47× |
| New Jersey | 14,192 | 1.15× |
| North Carolina | 14,093 | 0.97× |
| Massachusetts | 13,321 | 1.4× |
| Virginia | 13,225 | 1.12× |
| Ohio | 12,293 | 0.83× |
| Michigan | 12,144 | 0.96× |
| Oregon | 11,000 | 1.99× |
| Arizona | 9,656 | 0.98× |
| Tennessee | 9,148 | 0.94× |
| Maryland | 8,715 | 1.05× |
| Colorado | 8,712 | 1.14× |
| Indiana | 7,171 | 0.81× |
| Minnesota | 7,000 | 1.01× |
| Missouri | 6,354 | 0.82× |
| Wisconsin | 6,203 | 0.85× |
| South Carolina | 6,055 | 0.83× |
| Connecticut | 5,588 | 1.15× |
| Kentucky | 4,789 | 0.79× |
| Alabama | 4,525 | 0.67× |
| Louisiana | 4,446 | 0.71× |
| Utah | 4,322 | 1× |
| Oklahoma | 4,113 | 0.77× |
| Nevada | 3,787 | 0.81× |
| Kansas | 3,305 | 0.87× |
| Iowa | 2,848 | 0.72× |
| Arkansas | 2,725 | 0.68× |
| Washington, District of Columbia | 2,605 | 1.79× |
| Maine | 2,407 | 1.39× |
| New Mexico | 2,342 | 0.97× |
| New Hampshire | 2,177 | 1.14× |
| Rhode Island | 2,102 | 1.37× |
| Hawaii | 2,039 | 0.98× |
| Mississippi | 2,000 | 0.5× |
| Idaho | 1,982 | 0.82× |
| Nebraska | 1,865 | 0.77× |
| Montana | 1,389 | 1.04× |
| West Virginia | 1,321 | 0.59× |
| Vermont | 1,120 | 1.32× |
| Alaska | 989 | 0.96× |
| Delaware | 902 | 0.68× |
| North Dakota | 690 | 0.7× |
| Wyoming | 668 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Governor of Michigan | 13.26× | Politics & Society |
| Grinch | 7.12× | Movies & TV |
| Vocal harmony | 7.34× | Music & Radio |
| Goop | 8.66× | Internet & Social Media |
| Wok | 10.42× | Food & Beverages |
| El Paso County, Colorado | 19.54× | Travel & Leisure |
| Hibachi | 10.98× | Food & Beverages |
| Steampunk | 6.27× | Fashion & Accessoires |
| Grace Slick | 10.99× | Music & Radio |
| Google Home | 7.54× | Technology & Electronics |
| Elsword | 18.65× | Games |
| Cherish (group) | 11.9× | Music & Radio |
| headspace | 9.48× | Health |
| Collectable | 1.59× | Kids & Family |
| Nationality | 1.85× | Politics & Society |
| Israel | 1.8× | Travel & Leisure |
| Hipster | 8.07× | Politics & Society |
| Bank account | 2.01× | Business & Career |
| TV Fanatic | 8.33× | Movies & TV |
| Ira Glass | 13.5× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.24 |
| Extroversion | THRILL | 2.21 |
| Risk Appetite | THRILL | 2.21 |
| Urban Lifestyle | OPEN | 2.06 |
| Patriotism | CONSERVATISM | 1.85 |
| Luxury Orientation | PREMIUM | 1.85 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| Switzerland | 13.0% |
| United Kingdom | 9.4% |
See Caran d'Ache (company) audiences in other countries
More Kids & Family audiences in United States
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Frequently asked questions
How many fans does Caran d'Ache (company) have in United States?
Caran d'Ache (company) has an estimated audience of 483,294 people in United States, concentrated in California and New York.
What is the gender split and age of Caran d'Ache (company) fans?
63.1% of Caran d'Ache (company) fans are female, 36.9% are male, with an average age of 44.7 years.
Which brands do Caran d'Ache (company) fans like most?
Caran d'Ache (company) fans show strongest brand affinity for Governor of Michigan (13.26×), Grinch (7.12×), and Vocal harmony (7.34×) over the country average.
Where do Caran d'Ache (company) fans live in United States?
Caran d'Ache (company) fans in United States are most concentrated in California (reach 78,188), New York (reach 45,582), and Texas (reach 40,238). These three regions account for the largest share of the active audience.
What other brands do Caran d'Ache (company) fans also like?
Beyond Caran d'Ache (company) itself, the audience over-indexes on Grinch (7.12×), Vocal harmony (7.34×), Goop (8.66×), and Wok (10.42×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Caran d'Ache (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.