Caran d'Ache (company) Audience in United States

Caran d'Ache (company) logo

Caran d'Ache (company) has an estimated audience of 483,294 people in United States. 63.1% are female, 36.9% are male, average age 44.7. Top regions: California, New York, Texas. Top brand affinities: La Stampa, Capital One, CarGurus, Google Maps, Indeed.com.

The average Caran d'Ache (company) fan in United States is 44.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include La Stampa, Capital One, CarGurus, with strongest over-indexing on La Stampa (355.73× the country average). Demographically, the Caran d'Ache (company) audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Design Affinity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of Caran d'Ache (company) fans

Demographic split for Caran d'Ache (company) audience in United States
MetricValue
Female63.1%
Male36.9%
Average age44.7
Estimated audience size483,294

Audience persona

The typical Caran d'Ache (company) fan in United States is more female, around 44.7 years old, with strong Design Affinity tendencies and a notable affinity for La Stampa.

Top regions in United States

Top regions ranked by reach for Caran d'Ache (company) in United States
RegionReachAffinity
California78,1881.47×
New York45,5821.69×
Texas40,2380.97×
Florida28,3480.87×
Illinois19,2091.19×
Pennsylvania14,5770.9×
Georgia14,4940.97×
Washington14,2921.47×
New Jersey14,1921.15×
North Carolina14,0930.97×
Massachusetts13,3211.4×
Virginia13,2251.12×
Ohio12,2930.83×
Michigan12,1440.96×
Oregon11,0001.99×
Arizona9,6560.98×
Tennessee9,1480.94×
Maryland8,7151.05×
Colorado8,7121.14×
Indiana7,1710.81×
Minnesota7,0001.01×
Missouri6,3540.82×
Wisconsin6,2030.85×
South Carolina6,0550.83×
Connecticut5,5881.15×
Kentucky4,7890.79×
Alabama4,5250.67×
Louisiana4,4460.71×
Utah4,3221×
Oklahoma4,1130.77×
Nevada3,7870.81×
Kansas3,3050.87×
Iowa2,8480.72×
Arkansas2,7250.68×
Washington, District of Columbia2,6051.79×
Maine2,4071.39×
New Mexico2,3420.97×
New Hampshire2,1771.14×
Rhode Island2,1021.37×
Hawaii2,0390.98×
Mississippi2,0000.5×
Idaho1,9820.82×
Nebraska1,8650.77×
Montana1,3891.04×
West Virginia1,3210.59×
Vermont1,1201.32×
Alaska9890.96×
Delaware9020.68×
North Dakota6900.7×
Wyoming6680.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Caran d'Ache (company) audience
BrandAffinityCategory
La Stampa355.73×News
Capital One12.93×Business & Career
CarGurus17.02×Cars & Mobility
Google Maps9.8×Internet & Social Media
Indeed.com9.83×Business & Career
Il Mattino418.64×News
Nicolas Cage24.2×Movies & TV
Billy Bob Thornton16.66×Movies & TV
Sean Penn22.49×Movies & TV
DeviantArt12.25×Internet & Social Media
Bruce Willis12.2×Movies & TV
Beetlejuice7.97×Movies & TV
Blake Lively15.47×Movies & TV
AccuWeather10.2×Home & Garden
Google Earth14.9×Internet & Social Media
Circle K10.39×Shopping
Bryce Dallas Howard16.23×Movies & TV
Khan Academy12.04×Business & Career
Pierce Brosnan16.85×Movies & TV
Enterprise Rent-A-Car8.22×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Caran d'Ache (company) audience
TraitClusterScore
Design AffinityPREMIUM2.24
ExtroversionTHRILL2.21
Risk AppetiteTHRILL2.21
Urban LifestyleOPEN2.06
PatriotismCONSERVATISM1.85
Luxury OrientationPREMIUM1.85

Worldwide distribution

Worldwide audience distribution share by country for Caran d'Ache (company)
CountryShare
United States23.9%
Switzerland13.0%
United Kingdom9.4%

See Caran d'Ache (company) audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Caran d'Ache (company) have in United States?

Caran d'Ache (company) has an estimated audience of 483,294 people in United States, concentrated in California and New York.

What is the gender split and age of Caran d'Ache (company) fans?

63.1% of Caran d'Ache (company) fans are female, 36.9% are male, with an average age of 44.7 years.

Which brands do Caran d'Ache (company) fans like most?

Caran d'Ache (company) fans show strongest brand affinity for La Stampa (355.73×), Capital One (12.93×), and CarGurus (17.02×) over the country average.

Where do Caran d'Ache (company) fans live in United States?

Caran d'Ache (company) fans in United States are most concentrated in California (reach 78,188), New York (reach 45,582), and Texas (reach 40,238). These three regions account for the largest share of the active audience.

What other brands do Caran d'Ache (company) fans also like?

Beyond Caran d'Ache (company) itself, the audience over-indexes on Capital One (12.93×), CarGurus (17.02×), Google Maps (9.8×), and Indeed.com (9.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Caran d'Ache (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.