Rascasse Audience Intelligence

Caran d'Ache (company) Target Market in Germany

A data profile of the people who buy, follow and care about Caran d'Ache (company) in Germany — modelled from more than twelve digital signal sources. Caran d'Ache (company) has an estimated audience of 239,329 people in Germany.

#2562among Brand in Germany#377in Kids & Family

The average Caran d'Ache (company) fan in Germany is 42.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Everton F.C., Drawing, Kettcar, with strongest over-indexing on Everton F.C. (17.07× the country average).

Demographically, the Caran d'Ache (company) audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Caran d'Ache (company) fan in Germany is more female, around 42.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Everton F.C..

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Caran d'Ache (company) profile in Germany.

Audience size
239K
in Germany
Gender
64.8%♀
35.2% male
Age
42.9
average years
Country rank
#20229
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Caran d'Ache (company)

64.8% are female, 35.2% are male, average age 42.9.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Caran d'Ache (company) audience in Germany
MetricValue
Female64.8%
Male35.2%
Average age42.9
Estimated audience size239,329
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Caran d'Ache (company) audience in Germany
Age bracketShare%
16-198%
20-2916%
30-3927%
40-4926%
50+23%
Fig. 04

Worldwide distribution

10.4%

of the worldwide Caran d'Ache (company) audience comes from Germany.

Worldwide audience distribution share by country for Caran d'Ache (company)
CountryShare
United States21.0%
Switzerland19.2%
Germany10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Caran d'Ache (company) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Caran d'Ache (company) customers by region in Germany
#RegionReachAffinity×
01Berlin~20K1.76×
02Hamburg~8K1.44×
03Bayern~50K1.26×
04Baden-Württemberg~40K1.26×
05Hessen~20K1.04×
06Schleswig-Holstein~9K1.02×
07Saarland~3K0.99×
08Bremen~2K0.99×
09Nordrhein-Westfalen~50K0.95×
10Rheinland-Pfalz~10K0.87×
11Thüringen~5K0.84×
12Sachsen~10K0.82×
13Niedersachsen~20K0.81×
14Brandenburg~6K0.81×
15Mecklenburg-Vorpommern~4K0.77×
16Sachsen-Anhalt~4K0.70×
Fig. 06

Affinity by region

Affinity by region — Caran d'Ache (company), Germany
0.70×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Caran d'Ache (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Caran d'Ache (company) audience
#·InterestCategoryAffinity×
01UmbrellaFashion & Accessoires20.81×
02KettcarMusic & Radio20.00×
03Everton F.C.Sports17.07×
04Sky AtlanticMovies & TV15.60×
05Mila KunisMovies & TV9.94×
06Drew BarrymoreMovies & TV9.19×
07SpVgg Greuther FürthSports8.72×
08RimowaFashion & Accessoires8.69×
09Montblanc (company)Fashion & Accessoires7.57×
10Lothar MatthäusSports7.20×
11OmegaFashion & Accessoires6.97×
12Frauen-BundesligaSports6.15×
13DiaryKids & Family5.92×
14MSV DuisburgSports5.22×
15VfL BochumSports4.58×
16Conceptual artArts & Culture4.56×
17DrawingHome & Garden4.45×
18Watercolor paintingArts & Culture4.30×
19TagesschauMovies & TV1.88×
20Harry PotterMovies & TV1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Caran d'Ache (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Caran d'Ache (company) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.16×
Early Adopter MentalityPOWER1.73×
Quality AwarenessPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Caran d'Ache (company) audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.86×
Price SensitivityPREMIUM0.90×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Caran d'Ache (company)'s target market in Germany?

Caran d'Ache (company)'s target market in Germany covers an estimated 239,329 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Caran d'Ache (company) customers?

64.8% of the Caran d'Ache (company) audience are female, 35.2% are male, with an average age of 42.9 years.

03

Which brands do Caran d'Ache (company) fans like most?

Caran d'Ache (company) fans show strongest brand affinity for Everton F.C. (17.07×), Drawing (4.45×), and Kettcar (20×) over the country average.

04

Where do Caran d'Ache (company) fans live in Germany?

Caran d'Ache (company) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Caran d'Ache (company) fans also like?

Beyond Caran d'Ache (company) itself, the audience over-indexes on Drawing (4.45×), Kettcar (20×), Mila Kunis (9.94×), and Frauen-Bundesliga (6.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Caran d'Ache (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Caran d'Ache (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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