Caran d'Ache (company) Audience in Germany
Caran d'Ache (company) has an estimated audience of 161,821 people in Germany. 64.8% are female, 35.2% are male, average age 42.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mila Kunis, Everton F.C., Maine Coon, Tagesschau, Borussia Dortmund.
The average Caran d'Ache (company) fan in Germany is 42.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mila Kunis, Everton F.C., Maine Coon, with strongest over-indexing on Mila Kunis (12.11× the country average). Demographically, the Caran d'Ache (company) audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Convenience Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand
Demographics of Caran d'Ache (company) fans
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 42.9 |
| Estimated audience size | 161,821 |
Audience persona
The typical Caran d'Ache (company) fan in Germany is more female, around 42.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Mila Kunis.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 52,097 | 0.98× |
| Bayern | 48,734 | 1.25× |
| Baden-Württemberg | 41,684 | 1.26× |
| Hessen | 21,482 | 1.16× |
| Berlin | 20,595 | 1.9× |
| Niedersachsen | 19,355 | 0.82× |
| Rheinland-Pfalz | 10,727 | 0.88× |
| Sachsen | 9,491 | 0.8× |
| Schleswig-Holstein | 8,801 | 1.01× |
| Hamburg | 8,755 | 1.6× |
| Brandenburg | 5,909 | 0.79× |
| Thüringen | 4,624 | 0.75× |
| Sachsen-Anhalt | 3,266 | 0.52× |
| Mecklenburg-Vorpommern | 2,818 | 0.61× |
| Saarland | 2,362 | 0.79× |
| Bremen | 1,832 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mila Kunis | 12.11× | Movies & TV |
| Everton F.C. | 16.52× | Sports |
| Maine Coon | 6.17× | Pets & Animals |
| Tagesschau | 2.47× | Movies & TV |
| Borussia Dortmund | 1.74× | Sports |
| Kettcar | 20× | Music & Radio |
| MSV Duisburg | 6.69× | Sports |
| Watercolor painting | 5.42× | Arts & Culture |
| Marc-André ter Stegen | 9.4× | Sports |
| Omega | 8.04× | Fashion & Accessoires |
| SpVgg Greuther Fürth | 9.01× | Sports |
| SV Werder Bremen | 2.47× | Sports |
| Diary | 4.84× | Kids & Family |
| Satire | 4.07× | Literature |
| Drew Barrymore | 8.81× | Movies & TV |
| Bookselling | 3.69× | Literature |
| Pets | 1.63× | Pets & Animals |
| Cold Stone Creamery | 50.68× | Food & Beverages |
| Faber-Castell | 12.62× | Business & Career |
| Knitting | 2.92× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.89 |
| Creativity | OPEN | 1.66 |
| Sustainability | BALANCE | 1.59 |
| Early Adopter Mentality | POWER | 1.54 |
| Quality Awareness | PREMIUM | 1.53 |
| Design Affinity | PREMIUM | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| Switzerland | 13.0% |
| United Kingdom | 9.4% |
See Caran d'Ache (company) audiences in other countries
- Caran d'Ache (company) — United States
- Caran d'Ache (company) — United Kingdom
- Caran d'Ache (company) — France
- Caran d'Ache (company) — Italy
- Caran d'Ache (company) — Spain
- Caran d'Ache (company) — Brazil
- Caran d'Ache (company) — Japan
- Caran d'Ache (company) — South Korea
- Caran d'Ache (company) — India
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Frequently asked questions
How many fans does Caran d'Ache (company) have in Germany?
Caran d'Ache (company) has an estimated audience of 161,821 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Caran d'Ache (company) fans?
64.8% of Caran d'Ache (company) fans are female, 35.2% are male, with an average age of 42.9 years.
Which brands do Caran d'Ache (company) fans like most?
Caran d'Ache (company) fans show strongest brand affinity for Mila Kunis (12.11×), Everton F.C. (16.52×), and Maine Coon (6.17×) over the country average.
Where do Caran d'Ache (company) fans live in Germany?
Caran d'Ache (company) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 52,097), Bayern (reach 48,734), and Baden-Württemberg (reach 41,684). These three regions account for the largest share of the active audience.
What other brands do Caran d'Ache (company) fans also like?
Beyond Caran d'Ache (company) itself, the audience over-indexes on Everton F.C. (16.52×), Maine Coon (6.17×), Tagesschau (2.47×), and Borussia Dortmund (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Caran d'Ache (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.