Origami Audience in United States

Origami logo

Origami has an estimated audience of 6,042,641 people in United States. 66.6% are female, 33.4% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Scrapbooking, Applied arts, Industrial design, Pottery, ancestry.

The average Origami fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Scrapbooking, Applied arts, Industrial design, with strongest over-indexing on Scrapbooking (11.87× the country average). Demographically, the Origami audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Origami fans

Demographic split for Origami audience in United States
MetricValue
Female66.6%
Male33.4%
Average age42.7
Estimated audience size6,042,641

Audience persona

The typical Origami fan in United States is more female, around 42.7 years old, with strong Extroversion tendencies and a notable affinity for Scrapbooking.

Top regions in United States

Top regions ranked by reach for Origami in United States
RegionReachAffinity
California821,0161.24×
Texas604,0031.16×
Florida419,0061.02×
New York309,5290.92×
Illinois196,0050.97×
Pennsylvania183,3340.9×
Georgia182,2330.98×
North Carolina169,4860.93×
Ohio163,0590.88×
Virginia156,6571.06×
Washington156,4001.29×
Michigan145,8560.92×
New Jersey139,3020.91×
Arizona132,9551.08×
Massachusetts113,5130.95×
Indiana111,1871.01×
Tennessee106,6480.88×
Colorado103,3041.08×
Minnesota97,0681.12×
Missouri94,6180.97×
Maryland92,7870.89×
Wisconsin87,9170.97×
Louisiana86,2661.11×
Oregon83,5191.21×
South Carolina73,7080.81×
Utah73,4171.36×
Alabama70,8070.84×
Oklahoma69,7611.04×
Kentucky66,2030.87×
Nevada56,8200.97×
Connecticut51,4950.85×
Kansas49,2001.03×
New Mexico48,4541.6×
Arkansas46,9610.94×
Iowa46,9160.94×
Mississippi38,3310.77×
Idaho35,9991.19×
Hawaii32,4051.25×
Nebraska31,5811.04×
West Virginia25,8440.92×
Maine19,6720.91×
New Hampshire19,6370.82×
Montana17,0591.02×
Alaska15,5141.2×
Rhode Island15,1000.79×
Washington, District of Columbia15,0210.83×
South Dakota13,6540.98×
North Dakota12,4031×
Delaware11,2740.68×
Vermont9,3560.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Origami audience
BrandAffinityCategory
Scrapbooking11.87×Kids & Family
Applied arts14.21×Arts & Culture
Industrial design3.7×Business & Career
Pottery3.82×Home & Garden
ancestry3.79×Kids & Family
Google Drive2.17×Technology & Electronics
Diesel4.85×Music & Radio
Papyrus3.17×Politics & Society
American Marketing Association4.86×Business & Career
Google Docs2.1×Internet & Social Media
Studio4.05×Home & Garden
Electronic publishing2.74×News
Radio2.23×Technology & Electronics
Hobby Lobby1.87×Home & Garden
Wikipedia2.21×Internet & Social Media
Ceramic3.32×Home & Garden
Standup paddleboarding4.33×Sports
Individual2.11×Politics & Society
Thanksgiving2.4×Kids & Family
Handicraft1.81×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Origami audience
TraitClusterScore
ExtroversionTHRILL1.83
SustainabilityBALANCE1.78
Design AffinityPREMIUM1.68
Early Adopter MentalityPOWER1.49
DIY MentalityTHRILL1.42
CreativityOPEN1.41

Worldwide distribution

Worldwide audience distribution share by country for Origami
CountryShare
United States21.1%
Brazil8.2%
India7.5%

See Origami audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Origami have in United States?

Origami has an estimated audience of 6,042,641 people in United States, concentrated in California and Texas.

What is the gender split and age of Origami fans?

66.6% of Origami fans are female, 33.4% are male, with an average age of 42.7 years.

Which brands do Origami fans like most?

Origami fans show strongest brand affinity for Scrapbooking (11.87×), Applied arts (14.21×), and Industrial design (3.7×) over the country average.

Where do Origami fans live in United States?

Origami fans in United States are most concentrated in California (reach 821,016), Texas (reach 604,003), and Florida (reach 419,006). These three regions account for the largest share of the active audience.

What other brands do Origami fans also like?

Beyond Origami itself, the audience over-indexes on Applied arts (14.21×), Industrial design (3.7×), Pottery (3.82×), and ancestry (3.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Origami. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.