ancestry Audience in United States

ancestry logo

ancestry has an estimated audience of 19,901,734 people in United States. 62.3% are female, 37.7% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Whataburger, Israel, 3D printing, Jesse Plemons.

The average ancestry fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Whataburger, Israel, with strongest over-indexing on Nationality (1.91× the country average). Demographically, the ancestry audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Website / Newspaper / Magazine

Demographics of ancestry fans

Demographic split for ancestry audience in United States
MetricValue
Female62.3%
Male37.7%
Average age42.7
Estimated audience size19,901,734

Audience persona

The typical ancestry fan in United States is more female, around 42.7 years old, with strong Extroversion tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for ancestry in United States
RegionReachAffinity
California1,572,5380.72×
Texas1,389,0220.81×
Florida1,151,4150.85×
New York870,5470.78×
Ohio706,2861.15×
Pennsylvania698,8451.04×
North Carolina634,3161.06×
Michigan583,2921.12×
Georgia578,8650.94×
Illinois572,5290.86×
Virginia534,2901.1×
Tennessee463,3511.16×
Washington396,7600.99×
New Jersey395,9510.78×
Indiana395,6231.09×
Missouri379,6751.18×
Massachusetts346,8910.88×
South Carolina340,7171.14×
Arizona335,7380.83×
Wisconsin321,1381.07×
Maryland320,7110.94×
Kentucky314,7591.26×
Oklahoma309,6451.4×
Alabama303,0971.09×
Minnesota272,6300.96×
Louisiana265,8701.04×
Oregon261,2091.15×
Colorado260,3030.83×
Arkansas214,5761.31×
Connecticut190,5730.95×
Mississippi185,3261.13×
Utah176,0600.99×
Kansas164,8401.05×
Iowa159,5280.97×
Nevada136,5330.71×
West Virginia118,6981.28×
New Mexico100,7761.01×
Maine100,4721.41×
Idaho99,1040.99×
New Hampshire91,7101.17×
Nebraska85,8250.86×
Rhode Island62,4360.99×
Montana61,8951.12×
Delaware52,9320.96×
Hawaii50,2520.59×
South Dakota39,1410.85×
Alaska36,9370.87×
Vermont35,3651.01×
Washington, District of Columbia32,6520.55×
North Dakota32,5850.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ancestry audience
BrandAffinityCategory
Nationality1.91×Politics & Society
Whataburger1.56×Food & Beverages
Israel1.59×Travel & Leisure
3D printing1.54×Technology & Electronics
Jesse Plemons1.97×Movies & TV
Nebraska Cornhuskers football2.02×Sports
Home staging2.92×Home & Garden
Steampunk2.44×Fashion & Accessoires
edureka16.65×Business & Career
Jeep Grand Cherokee (WJ)2.64×Cars & Mobility
Corona (band)2.18×Music & Radio
Jeep Wagoneer2.08×Cars & Mobility
Glossier1.93×Beauty & Wellness
HomeSense1.91×Home & Garden
Winemaking1.62×Food & Beverages
Keeper (password manager)2.23×Technology & Electronics
Iron Man (film)1.65×Movies & TV
Nuts (film)2×Movies & TV
Hocus Pocus1.61×Movies & TV
Salman Khan2.66×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ancestry audience
TraitClusterScore
ExtroversionTHRILL1.66
Community OrientationOPEN1.47
SpiritualityBALANCE1.43
Urban LifestyleOPEN1.41
IndividualismJOY1.36
TraditionCONSERVATISM1.36

Worldwide distribution

Worldwide audience distribution share by country for ancestry
CountryShare
United States45.2%
United Kingdom12.6%
Australia5.1%

See ancestry audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does ancestry have in United States?

ancestry has an estimated audience of 19,901,734 people in United States, concentrated in California and Texas.

What is the gender split and age of ancestry fans?

62.3% of ancestry fans are female, 37.7% are male, with an average age of 42.7 years.

Which brands do ancestry fans like most?

ancestry fans show strongest brand affinity for Nationality (1.91×), Whataburger (1.56×), and Israel (1.59×) over the country average.

Where do ancestry fans live in United States?

ancestry fans in United States are most concentrated in California (reach 1,572,538), Texas (reach 1,389,022), and Florida (reach 1,151,415). These three regions account for the largest share of the active audience.

What other brands do ancestry fans also like?

Beyond ancestry itself, the audience over-indexes on Whataburger (1.56×), Israel (1.59×), 3D printing (1.54×), and Jesse Plemons (1.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ancestry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.