ancestry Audience in Germany
A data profile of the people who buy, follow and care about ancestry in Germany — modelled from more than twelve digital signal sources. ancestry has an estimated audience of 1,760,891 people in Germany.
The average ancestry fan in Germany is 43.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Conceptual art, Hugendubel, Nature, with strongest over-indexing on Conceptual art (25.66× the country average).
Demographically, the ancestry audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Spirituality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical ancestry fan in Germany is balanced, around 43.6 years old, with strong Spirituality tendencies and a notable affinity for Conceptual art.
At a glance
The key figures that characterise the ancestry profile in Germany.
Search interest · 12-month trend
Audience demographics of ancestry
54.8% are female, 45.2% are male, average age 43.6.
Gender split
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 43.6 |
| Estimated audience size | 1,760,891 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 27% |
Worldwide distribution
of the worldwide ancestry audience comes from Germany.
| Country | Share |
|---|---|
| United States | 45.2% |
| United Kingdom | 12.7% |
| Australia | 5.2% |
Geography
Where the ancestry audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mecklenburg-Vorpommern | ~50K | 1.50× | |
| 02 | Brandenburg | ~80K | 1.40× | |
| 03 | Berlin | ~90K | 1.19× | |
| 04 | Sachsen-Anhalt | ~50K | 1.11× | |
| 05 | Niedersachsen | ~200K | 1.08× | |
| 06 | Schleswig-Holstein | ~60K | 1.00× | |
| 07 | Sachsen | ~80K | 0.98× | |
| 08 | Rheinland-Pfalz | ~80K | 0.94× | |
| 09 | Thüringen | ~40K | 0.92× | |
| 10 | Saarland | ~20K | 0.92× | |
| 11 | Bremen | ~10K | 0.92× | |
| 12 | Nordrhein-Westfalen | ~300K | 0.88× | |
| 13 | Bayern | ~200K | 0.84× | |
| 14 | Hamburg | ~30K | 0.83× | |
| 15 | Hessen | ~100K | 0.78× | |
| 16 | Baden-Württemberg | ~200K | 0.73× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the ancestry audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Conceptual art | Arts & Culture | 25.66× | ||
| 02 | Patti Smith | Music & Radio | 13.27× | ||
| 03 | Hugendubel | Shopping | 11.98× | ||
| 04 | Paleontology | Health | 6.83× | ||
| 05 | Vatican City | Travel & Leisure | 6.40× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 5.90× | ||
| 07 | Firefox | Internet & Social Media | 4.42× | ||
| 08 | Nature | Home & Garden | 3.29× | ||
| 09 | Biology | Health | 2.94× | ||
| 10 | Family | Kids & Family | 2.86× | ||
| 11 | Vacations | Travel & Leisure | 2.75× | ||
| 12 | Technology & Electronics | 2.59× | |||
| 13 | Online newspaper | News | 2.32× | ||
| 14 | Tattoos | Fashion & Accessoires | 2.14× | ||
| 15 | Tagesschau | Movies & TV | 2.12× | ||
| 16 | Müller (company) | Food & Beverages | 2.00× | ||
| 17 | Internet & Social Media | 2.00× | |||
| 18 | Ryanair | Travel & Leisure | 1.97× | ||
| 19 | Germany | Travel & Leisure | 1.77× | ||
| 20 | Netto Marken-Discount | Shopping | 1.73× |
Personality of the ancestry audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.12× | |
| Individualism | JOY | 1.88× | |
| Convenience Orientation | PREMIUM | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.69× | |
| Luxury Orientation | PREMIUM | 0.71× | |
| DIY Mentality | THRILL | 0.78× |
Frequently asked questions
How many fans does ancestry have in Germany?
ancestry has an estimated audience of 1,760,891 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of ancestry fans?
54.8% of ancestry fans are female, 45.2% are male, with an average age of 43.6 years.
Which brands do ancestry fans like most?
ancestry fans show strongest brand affinity for Conceptual art (25.66×), Hugendubel (11.98×), and Nature (3.29×) over the country average.
Where do ancestry fans live in Germany?
ancestry fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Niedersachsen (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do ancestry fans also like?
Beyond ancestry itself, the audience over-indexes on Hugendubel (11.98×), Nature (3.29×), Family (2.86×), and Germany (1.77×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Kids & Family audiences in Germany
See ancestry audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for ancestry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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