ancestry Audience in Germany
ancestry has an estimated audience of 1,739,152 people in Germany. 54.8% are female, 45.2% are male, average age 43.6. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Progressive rock, Este, Veneto, İlahiler, Calf raises, Stradivarius.
The average ancestry fan in Germany is 43.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Progressive rock, Este, Veneto, İlahiler, with strongest over-indexing on Progressive rock (4.39× the country average). Demographically, the ancestry audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Tradition, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Website / Newspaper / Magazine
Demographics of ancestry fans
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 43.6 |
| Estimated audience size | 1,739,152 |
Audience persona
The typical ancestry fan in Germany is balanced, around 43.6 years old, with strong Tradition tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 352,299 | 0.93× |
| Bayern | 239,262 | 0.86× |
| Niedersachsen | 185,295 | 1.1× |
| Baden-Württemberg | 180,151 | 0.76× |
| Hessen | 109,937 | 0.83× |
| Berlin | 99,401 | 1.28× |
| Rheinland-Pfalz | 83,923 | 0.96× |
| Sachsen | 81,716 | 0.96× |
| Brandenburg | 75,040 | 1.39× |
| Schleswig-Holstein | 67,766 | 1.09× |
| Sachsen-Anhalt | 47,595 | 1.06× |
| Mecklenburg-Vorpommern | 46,106 | 1.39× |
| Thüringen | 35,162 | 0.79× |
| Hamburg | 34,159 | 0.87× |
| Saarland | 18,064 | 0.85× |
| Bremen | 13,656 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.39× | Music & Radio |
| Este, Veneto | 3.73× | Travel & Leisure |
| İlahiler | 13.27× | Literature |
| Calf raises | 13.27× | Sports |
| Stradivarius | 1.97× | Shopping |
| Pillow | 1.8× | Home & Garden |
| Natural rubber | 2.75× | Cars & Mobility |
| Preacher (comics) | 7.83× | Literature |
| Unique Gifts | 1.54× | Shopping |
| Urban horticulture | 1.79× | Home & Garden |
| KLIX (AM) | 2.55× | Music & Radio |
| Collectable | 1.62× | Kids & Family |
| Israel | 1.85× | Travel & Leisure |
| Volvo V60 | 3.94× | Cars & Mobility |
| Škoda Kodiaq | 1.64× | Cars & Mobility |
| Minestrone | 2.01× | Food & Beverages |
| 3D printing | 1.67× | Technology & Electronics |
| Buying a House | 4.59× | Home & Garden |
| Corona (band) | 1.85× | Music & Radio |
| Esra Erol | 4.19× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.99 |
| Spirituality | BALANCE | 1.77 |
| Patriotism | CONSERVATISM | 1.75 |
| Individualism | JOY | 1.73 |
| Early Adopter Mentality | POWER | 1.65 |
| Pet Ownership | JOY | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.2% |
| United Kingdom | 12.6% |
| Australia | 5.1% |
See ancestry audiences in other countries
More Kids & Family audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does ancestry have in Germany?
ancestry has an estimated audience of 1,739,152 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of ancestry fans?
54.8% of ancestry fans are female, 45.2% are male, with an average age of 43.6 years.
Which brands do ancestry fans like most?
ancestry fans show strongest brand affinity for Progressive rock (4.39×), Este, Veneto (3.73×), and İlahiler (13.27×) over the country average.
Where do ancestry fans live in Germany?
ancestry fans in Germany are most concentrated in Nordrhein-Westfalen (reach 352,299), Bayern (reach 239,262), and Niedersachsen (reach 185,295). These three regions account for the largest share of the active audience.
What other brands do ancestry fans also like?
Beyond ancestry itself, the audience over-indexes on Este, Veneto (3.73×), İlahiler (13.27×), Calf raises (13.27×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ancestry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.