Rascasse Audience Intelligence

Experiential gifts Audience in United States

A data profile of the people who buy, follow and care about Experiential gifts in United States — modelled from more than twelve digital signal sources. Experiential gifts has an estimated audience of 1,297,223 people in United States.

#7801among Topic in United States#341in Shopping

The average Experiential gifts fan in United States is 34.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nordic walking, Strategic planning, Local news, with strongest over-indexing on Nordic walking (291.04× the country average).

Demographically, the Experiential gifts audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Experiential gifts fan in United States is more female, around 34.3 years old, with strong Quality Awareness tendencies and a notable affinity for Nordic walking.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Experiential gifts profile in United States.

Audience size
1.3M
in United States
Gender
75.9%♀
24.1% male
Age
34.3
average years
Country rank
#19744
Topic in United States
Fig. 01

Search interest · 12-month trend

+66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Experiential gifts fans

75.9% are female, 24.1% are male, average age 34.3.

Fig. 02

Gender split

75.9%
Female
24.1%
Male
Demographic split for Experiential gifts audience in United States
MetricValue
Female75.9%
Male24.1%
Average age34.3
Estimated audience size1,297,223
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Experiential gifts audience in United States
Age bracketShare%
16-1933%
20-2922%
30-3917%
40-4916%
50+12%
Fig. 04

Worldwide distribution

12.5%

of the worldwide Experiential gifts audience comes from United States.

Worldwide audience distribution share by country for Experiential gifts
CountryShare
United States12.5%
Japan6.0%
Indonesia4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Experiential gifts audience in United States is strongest.

Fig. 05

Top regions by affinity

Experiential gifts fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~5K1.33×
02Maine~6K1.21×
03West Virginia~7K1.17×
04Hawaii~6K1.16×
05Washington, District of Columbia~5K1.15×
06Vermont~3K1.15×
07Idaho~7K1.11×
08Nebraska~7K1.10×
09New Hampshire~6K1.10×
10Kentucky~20K1.09×
11New Mexico~7K1.08×
12Arkansas~10K1.05×
13Montana~4K1.05×
14Delaware~4K1.05×
15Kansas~10K1.04×
16South Dakota~3K1.04×
17Alaska~3K1.04×
18Louisiana~20K1.02×
19Mississippi~10K1.01×
20North Dakota~3K1.01×
21Connecticut~10K1.00×
22Utah~10K1.00×
23Iowa~10K1.00×
24Oklahoma~10K0.99×
25Oregon~10K0.97×
26Nevada~10K0.97×
27Alabama~20K0.95×
28Wisconsin~20K0.94×
29South Carolina~20K0.94×
30Minnesota~20K0.94×
31Missouri~20K0.93×
32Colorado~20K0.93×
33Tennessee~20K0.92×
34Massachusetts~20K0.92×
35Indiana~20K0.92×
36Maryland~20K0.91×
37Virginia~30K0.90×
38Arizona~20K0.89×
39Washington~20K0.89×
40Michigan~30K0.88×
41New Jersey~30K0.87×
42Ohio~30K0.86×
43Georgia~30K0.86×
44North Carolina~30K0.86×
45Pennsylvania~40K0.84×
46Illinois~40K0.84×
47Florida~70K0.79×
48New York~60K0.78×
49Texas~80K0.75×
50California~100K0.67×
Fig. 06

Affinity by region

Affinity by region — Experiential gifts, United States
0.67×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Experiential gifts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Experiential gifts audience
#·InterestCategoryAffinity×
01Nordic walkingSports291.04×
02la prairieBeauty & Wellness144.35×
03Socially responsible investingBusiness & Career111.26×
04Economy classTravel & Leisure105.56×
05National GalleryArts & Culture82.63×
06Brunello CucinelliFashion & Accessoires77.84×
07Art dealerArts & Culture52.47×
08Strategic planningBusiness & Career49.00×
09Data managementTechnology & Electronics46.96×
10Christie'sBusiness & Career38.89×
11International relationsBusiness & Career29.45×
12Investment bankingBusiness & Career20.00×
13BentleyCars & Mobility20.00×
14Property managementBusiness & Career17.59×
15Business classTravel & Leisure15.38×
16Motorcycle racingCars & Mobility15.25×
17Local newsNews15.19×
18ancestryKids & Family12.44×
19EyewearFashion & Accessoires11.77×
20BaggageFashion & Accessoires9.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Experiential gifts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Experiential gifts audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM6.06×
Luxury OrientationPREMIUM3.74×
Design AffinityPREMIUM2.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Experiential gifts audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.66×
SpiritualityBALANCE0.77×
Pet OwnershipJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Experiential gifts have in United States?

Experiential gifts has an estimated audience of 1,297,223 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Experiential gifts fans?

75.9% of Experiential gifts fans are female, 24.1% are male, with an average age of 34.3 years.

03

Which brands do Experiential gifts fans like most?

Experiential gifts fans show strongest brand affinity for Nordic walking (291.04×), Strategic planning (49×), and Local news (15.19×) over the country average.

04

Where do Experiential gifts fans live in United States?

Experiential gifts fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Experiential gifts fans also like?

Beyond Experiential gifts itself, the audience over-indexes on Strategic planning (49×), Local news (15.19×), la prairie (144.35×), and Data management (46.96×) compared to the United States average.

Appendix

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See Experiential gifts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Experiential gifts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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