Rascasse Audience Intelligence

Brunello Cucinelli Target Market in United States

A data profile of the people who buy, follow and care about Brunello Cucinelli in United States — modelled from more than twelve digital signal sources. Brunello Cucinelli has an estimated audience of 1,352,405 people in United States.

#47among Luxury fashion in United States#1954among Brand in United States#822in Fashion & Accessoires

The average Brunello Cucinelli fan in United States is 35.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Loro Piana, Queens, Missoni, with strongest over-indexing on Loro Piana (37.52× the country average).

Demographically, the Brunello Cucinelli audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brunello Cucinelli fan in United States is more female, around 35.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Loro Piana.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brunello Cucinelli profile in United States.

Audience size
1.4M
in United States
Gender
57.4%♀
42.6% male
Age
35.5
average years
Country rank
#19147
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Brunello Cucinelli

57.4% are female, 42.6% are male, average age 35.5.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for Brunello Cucinelli audience in United States
MetricValue
Female57.4%
Male42.6%
Average age35.5
Estimated audience size1,352,405
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Brunello Cucinelli audience in United States
Age bracketShare%
16-1928%
20-2923%
30-3919%
40-4917%
50+13%
Fig. 04

Worldwide distribution

16.6%

of the worldwide Brunello Cucinelli audience comes from United States.

Worldwide audience distribution share by country for Brunello Cucinelli
CountryShare
Italy20.0%
United States16.6%
Japan9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brunello Cucinelli audience in United States is strongest.

Fig. 05

Top regions by affinity

Brunello Cucinelli customers by region in United States
#RegionReachAffinity×
01New York~300K3.87×
02Washington, District of Columbia~10K2.95×
03California~300K2.38×
04New Jersey~70K2.08×
05Massachusetts~50K2.02×
06Florida~200K1.91×
07Hawaii~10K1.82×
08Connecticut~20K1.80×
09Illinois~70K1.63×
10Nevada~20K1.55×
11Texas~100K1.26×
12Colorado~30K1.25×
13Washington~30K1.23×
14Arizona~30K1.16×
15Virginia~40K1.14×
16Maryland~30K1.11×
17Georgia~40K1.10×
18Rhode Island~5K1.10×
19Tennessee~20K0.88×
20Pennsylvania~40K0.85×
21Vermont~2K0.83×
22New Hampshire~4K0.82×
23Oregon~10K0.80×
24Delaware~3K0.78×
25Michigan~30K0.77×
26Maine~4K0.77×
27North Carolina~30K0.74×
28Alaska~2K0.74×
29Minnesota~10K0.71×
30Utah~8K0.69×
31South Carolina~10K0.67×
32Montana~2K0.66×
33North Dakota~2K0.66×
34South Dakota~2K0.63×
35New Mexico~4K0.62×
36Missouri~10K0.61×
37Louisiana~10K0.61×
38Idaho~4K0.61×
39Indiana~10K0.59×
40Alabama~10K0.58×
41Ohio~20K0.57×
42Wisconsin~10K0.57×
43Oklahoma~8K0.57×
44Kansas~6K0.57×
45Arkansas~6K0.56×
46West Virginia~3K0.56×
47Nebraska~4K0.55×
48Kentucky~9K0.54×
49Mississippi~6K0.53×
50Iowa~5K0.49×
Fig. 06

Affinity by region

Affinity by region — Brunello Cucinelli, United States
0.49×1.00×3.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brunello Cucinelli audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brunello Cucinelli audience
#·InterestCategoryAffinity×
01Loro PianaFashion & Accessoires37.52×
02Ermenegildo ZegnaFashion & Accessoires18.18×
03MissoniFashion & Accessoires17.67×
04FarfetchShopping17.15×
05Noah (band)Movies & TV15.87×
06Manolo BlahnikFashion & Accessoires15.72×
07Tod'sFashion & Accessoires14.49×
08Golden GooseFashion & Accessoires12.48×
09Max MaraFashion & Accessoires11.44×
10MonclerFashion & Accessoires10.28×
11Stella McCartneyFashion & Accessoires8.70×
12Chrome HearsBusiness & Career6.90×
13QueensTravel & Leisure5.87×
14DesignerHome & Garden3.83×
15Saks Fifth AvenueShopping3.80×
16DayBusiness & Career3.21×
17Macy'sShopping3.05×
18Nordstrom rackFashion & Accessoires2.97×
19Family (biology)Kids & Family2.95×
20NordstromShopping2.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brunello Cucinelli audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brunello Cucinelli audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.46×
Design AffinityPREMIUM2.13×
Quality AwarenessPREMIUM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brunello Cucinelli audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.94×
Pet OwnershipJOY0.99×
Community OrientationOPEN1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Brunello Cucinelli's target market in United States?

Brunello Cucinelli's target market in United States covers an estimated 1,352,405 people, concentrated in California and New York.

02

What is the gender split and age of Brunello Cucinelli customers?

57.4% of the Brunello Cucinelli audience are female, 42.6% are male, with an average age of 35.5 years.

03

Which brands do Brunello Cucinelli fans like most?

Brunello Cucinelli fans show strongest brand affinity for Loro Piana (37.52×), Queens (5.87×), and Missoni (17.67×) over the country average.

04

Where do Brunello Cucinelli fans live in United States?

Brunello Cucinelli fans in United States are most concentrated in California (reach ~300K), New York (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Brunello Cucinelli fans also like?

Beyond Brunello Cucinelli itself, the audience over-indexes on Queens (5.87×), Missoni (17.67×), Farfetch (17.15×), and Macy's (3.05×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Brunello Cucinelli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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