Brunello Cucinelli Audience in United States

Brunello Cucinelli logo

Brunello Cucinelli has an estimated audience of 1,328,955 people in United States. 57.4% are female, 42.6% are male, average age 35.5. Top regions: California, New York, Florida. Top brand affinities: Loro Piana, Queens, Missoni, Farfetch, Macy's.

The average Brunello Cucinelli fan in United States is 35.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Loro Piana, Queens, Missoni, with strongest over-indexing on Loro Piana (37.52× the country average). Demographically, the Brunello Cucinelli audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of Brunello Cucinelli fans

Demographic split for Brunello Cucinelli audience in United States
MetricValue
Female57.4%
Male42.6%
Average age35.5
Estimated audience size1,328,955

Audience persona

The typical Brunello Cucinelli fan in United States is more female, around 35.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Loro Piana.

Top regions in United States

Top regions ranked by reach for Brunello Cucinelli in United States
RegionReachAffinity
California359,1192.46×
New York303,7224.09×
Florida163,5001.82×
Texas139,5631.22×
Illinois77,8931.76×
New Jersey73,6522.18×
Massachusetts54,7092.09×
Georgia45,9131.12×
Pennsylvania39,5990.88×
Virginia39,2571.21×
Washington35,6521.34×
Arizona30,4341.12×
North Carolina30,0110.75×
Michigan27,7370.8×
Colorado26,1961.25×
Maryland25,7341.13×
Connecticut25,2811.9×
Ohio22,3920.55×
Tennessee19,6790.74×
Nevada18,5061.44×
Minnesota14,1030.74×
Indiana13,9860.58×
South Carolina12,8760.64×
Oregon12,7820.84×
Washington, District of Columbia12,7533.19×
Missouri12,0260.56×
Hawaii10,5161.84×
Wisconsin10,3170.52×
Alabama10,0510.54×
Louisiana8,9490.52×
Kentucky8,2580.5×
Utah7,2830.61×
Oklahoma7,1660.49×
Arkansas5,0340.46×
Rhode Island4,7741.13×
Kansas4,7580.45×
Mississippi4,3270.4×
New Hampshire4,1790.8×
Iowa3,8940.36×
Idaho3,3540.5×
Maine3,3430.7×
New Mexico3,1840.48×
Nebraska2,8340.43×
Delaware2,3060.63×
West Virginia2,1320.34×
Montana1,8200.49×
Vermont1,6680.71×
Alaska1,6540.58×
Wyoming1,0540.53×
South Dakota8980.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brunello Cucinelli audience
BrandAffinityCategory
Loro Piana37.52×Fashion & Accessoires
Queens5.87×Travel & Leisure
Missoni17.67×Fashion & Accessoires
Farfetch17.15×Shopping
Macy's3.05×Shopping
Chrome Hears6.9×Business & Career
Manolo Blahnik15.72×Fashion & Accessoires
Day3.21×Business & Career
Aimé Leon Dore14.02×Fashion & Accessoires
Designer3.83×Home & Garden
Max Mara11.44×Fashion & Accessoires
Nordstrom rack2.97×Fashion & Accessoires
Family (biology)2.95×Kids & Family
Moncler10.28×Fashion & Accessoires
Tod's14.49×Fashion & Accessoires
Stella McCartney8.7×Fashion & Accessoires
Noah (band)15.87×Movies & TV
Golden Goose12.48×Fashion & Accessoires
Nordstrom2.35×Shopping
Saks Fifth Avenue3.8×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brunello Cucinelli audience
TraitClusterScore
Luxury OrientationPREMIUM5.41
Design AffinityPREMIUM3.14
Quality AwarenessPREMIUM2.76
Early Adopter MentalityPOWER2.67
Career OrientationPOWER2.41
IndulgenceJOY2.28

Worldwide distribution

Worldwide audience distribution share by country for Brunello Cucinelli
CountryShare
Italy21.0%
United States16.4%
Japan9.7%

See Brunello Cucinelli audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does Brunello Cucinelli have in United States?

Brunello Cucinelli has an estimated audience of 1,328,955 people in United States, concentrated in California and New York.

What is the gender split and age of Brunello Cucinelli fans?

57.4% of Brunello Cucinelli fans are female, 42.6% are male, with an average age of 35.5 years.

Which brands do Brunello Cucinelli fans like most?

Brunello Cucinelli fans show strongest brand affinity for Loro Piana (37.52×), Queens (5.87×), and Missoni (17.67×) over the country average.

Where do Brunello Cucinelli fans live in United States?

Brunello Cucinelli fans in United States are most concentrated in California (reach 359,119), New York (reach 303,722), and Florida (reach 163,500). These three regions account for the largest share of the active audience.

What other brands do Brunello Cucinelli fans also like?

Beyond Brunello Cucinelli itself, the audience over-indexes on Queens (5.87×), Missoni (17.67×), Farfetch (17.15×), and Macy's (3.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brunello Cucinelli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.