Brunello Cucinelli Audience in Germany
Brunello Cucinelli has an estimated audience of 395,332 people in Germany. 58.1% are female, 41.9% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Magnum, Hermès, Icon, Golden Goose, Robert Redford.
The average Brunello Cucinelli fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Magnum, Hermès, Icon, with strongest over-indexing on Magnum (11.37× the country average). Demographically, the Brunello Cucinelli audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion
Demographics of Brunello Cucinelli fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 38.2 |
| Estimated audience size | 395,332 |
Audience persona
The typical Brunello Cucinelli fan in Germany is more female, around 38.2 years old, with strong Quality Awareness tendencies and a notable affinity for Magnum.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 103,857 | 1.2× |
| Bayern | 93,058 | 1.46× |
| Baden-Württemberg | 60,358 | 1.12× |
| Hessen | 48,705 | 1.62× |
| Niedersachsen | 31,228 | 0.81× |
| Berlin | 28,843 | 1.63× |
| Hamburg | 17,462 | 1.95× |
| Rheinland-Pfalz | 15,056 | 0.76× |
| Schleswig-Holstein | 13,475 | 0.95× |
| Sachsen | 11,553 | 0.6× |
| Brandenburg | 7,582 | 0.62× |
| Thüringen | 5,607 | 0.56× |
| Sachsen-Anhalt | 4,594 | 0.45× |
| Mecklenburg-Vorpommern | 4,167 | 0.55× |
| Saarland | 3,660 | 0.75× |
| Bremen | 3,262 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Magnum | 11.37× | Music & Radio |
| Hermès | 3.76× | Fashion & Accessoires |
| Icon | 13.55× | Music & Radio |
| Golden Goose | 12.1× | Fashion & Accessoires |
| Robert Redford | 4.54× | Movies & TV |
| Food | 1.55× | Food & Beverages |
| Loro Piana | 9.58× | Fashion & Accessoires |
| Breuninger | 2.85× | Fashion & Accessoires |
| Pinko (fashion) | 15.95× | Fashion & Accessoires |
| Van Cleef & Arpels | 8.7× | Fashion & Accessoires |
| Marc Jacobs | 6.83× | Fashion & Accessoires |
| Louis Vuitton | 2.83× | Fashion & Accessoires |
| Made in Italy | 3.47× | Business & Career |
| Leather crafting | 17.98× | Home & Garden |
| Tod's | 9.83× | Fashion & Accessoires |
| H&M | 1.71× | Shopping |
| Decoration | 2.83× | Home & Garden |
| Victoria Beckham | 7.44× | Fashion & Accessoires |
| Reiss (brand) | 8.34× | Fashion & Accessoires |
| Galatasaray S.K. | 1.93× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.54 |
| Design Affinity | PREMIUM | 3.1 |
| Luxury Orientation | PREMIUM | 2.4 |
| Family Orientation | CONSERVATISM | 1.75 |
| Early Adopter Mentality | POWER | 1.61 |
| Indulgence | JOY | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 21.0% |
| United States | 16.4% |
| Japan | 9.7% |
See Brunello Cucinelli audiences in other countries
More Luxury fashion audiences in Germany
- Hermès (11,938,967)
- Breuninger (9,291,974)
- Louis Vuitton (7,510,785)
- Gucci (5,055,835)
- Chanel (4,346,847)
Frequently asked questions
How many fans does Brunello Cucinelli have in Germany?
Brunello Cucinelli has an estimated audience of 395,332 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Brunello Cucinelli fans?
58.1% of Brunello Cucinelli fans are female, 41.9% are male, with an average age of 38.2 years.
Which brands do Brunello Cucinelli fans like most?
Brunello Cucinelli fans show strongest brand affinity for Magnum (11.37×), Hermès (3.76×), and Icon (13.55×) over the country average.
Where do Brunello Cucinelli fans live in Germany?
Brunello Cucinelli fans in Germany are most concentrated in Nordrhein-Westfalen (reach 103,857), Bayern (reach 93,058), and Baden-Württemberg (reach 60,358). These three regions account for the largest share of the active audience.
What other brands do Brunello Cucinelli fans also like?
Beyond Brunello Cucinelli itself, the audience over-indexes on Hermès (3.76×), Icon (13.55×), Golden Goose (12.1×), and Robert Redford (4.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Brunello Cucinelli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.