Rascasse Audience Intelligence

Brunello Cucinelli Target Market in Germany

A data profile of the people who buy, follow and care about Brunello Cucinelli in Germany — modelled from more than twelve digital signal sources. Brunello Cucinelli has an estimated audience of 413,462 people in Germany.

#43among Luxury fashion in Germany#1759among Brand in Germany#650in Fashion & Accessoires

The average Brunello Cucinelli fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Magnum, Hermès, Icon, with strongest over-indexing on Magnum (11.37× the country average).

Demographically, the Brunello Cucinelli audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Brunello Cucinelli fan in Germany is more female, around 38.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Magnum.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brunello Cucinelli profile in Germany.

Audience size
413K
in Germany
Gender
58.1%♀
41.9% male
Age
38.2
average years
Country rank
#13643
Brand in Germany
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Brunello Cucinelli

58.1% are female, 41.9% are male, average age 38.2.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Brunello Cucinelli audience in Germany
MetricValue
Female58.1%
Male41.9%
Average age38.2
Estimated audience size413,462
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Brunello Cucinelli audience in Germany
Age bracketShare%
16-1918%
20-2918%
30-3930%
40-4920%
50+13%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Brunello Cucinelli audience comes from Germany.

Worldwide audience distribution share by country for Brunello Cucinelli
CountryShare
Italy20.0%
United States16.6%
Japan9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brunello Cucinelli audience in Germany is strongest.

Fig. 05

Top regions by affinity

Brunello Cucinelli customers by region in Germany
#RegionReachAffinity×
01Hamburg~20K1.94×
02Berlin~30K1.64×
03Hessen~50K1.54×
04Bayern~90K1.42×
05Nordrhein-Westfalen~100K1.19×
06Baden-Württemberg~60K1.11×
07Bremen~3K1.01×
08Schleswig-Holstein~10K0.96×
09Niedersachsen~30K0.81×
10Rheinland-Pfalz~20K0.79×
11Saarland~4K0.79×
12Brandenburg~8K0.68×
13Sachsen~10K0.62×
14Mecklenburg-Vorpommern~5K0.62×
15Thüringen~6K0.61×
16Sachsen-Anhalt~5K0.52×
Fig. 06

Affinity by region

Affinity by region — Brunello Cucinelli, Germany
0.52×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brunello Cucinelli audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brunello Cucinelli audience
#·InterestCategoryAffinity×
01Leather craftingHome & Garden17.98×
02Pinko (fashion)Fashion & Accessoires15.95×
03IconMusic & Radio13.55×
04Golden GooseFashion & Accessoires12.10×
05MagnumMusic & Radio11.37×
06Tod'sFashion & Accessoires9.83×
07Loro PianaFashion & Accessoires9.58×
08Van Cleef & ArpelsFashion & Accessoires8.70×
09Reiss (brand)Fashion & Accessoires8.34×
10Philipp PleinFashion & Accessoires7.88×
11Victoria BeckhamFashion & Accessoires7.44×
12Marc JacobsFashion & Accessoires6.83×
13Robert RedfordMovies & TV4.54×
14HermèsFashion & Accessoires3.76×
15Made in ItalyBusiness & Career3.47×
16BreuningerFashion & Accessoires2.85×
17Louis VuittonFashion & Accessoires2.83×
18DecorationHome & Garden2.83×
19H&MShopping1.71×
20FoodFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brunello Cucinelli audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brunello Cucinelli audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.86×
Quality AwarenessPREMIUM1.72×
Design AffinityPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brunello Cucinelli audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.65×
Risk AppetiteTHRILL0.80×
Need for SecurityCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Brunello Cucinelli's target market in Germany?

Brunello Cucinelli's target market in Germany covers an estimated 413,462 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Brunello Cucinelli customers?

58.1% of the Brunello Cucinelli audience are female, 41.9% are male, with an average age of 38.2 years.

03

Which brands do Brunello Cucinelli fans like most?

Brunello Cucinelli fans show strongest brand affinity for Magnum (11.37×), Hermès (3.76×), and Icon (13.55×) over the country average.

04

Where do Brunello Cucinelli fans live in Germany?

Brunello Cucinelli fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Brunello Cucinelli fans also like?

Beyond Brunello Cucinelli itself, the audience over-indexes on Hermès (3.76×), Icon (13.55×), Golden Goose (12.1×), and Robert Redford (4.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury fashion audiences in Germany

See Brunello Cucinelli audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Brunello Cucinelli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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