Icon Audience in Germany
Icon has an estimated audience of 857,011 people in Germany. 55.9% are female, 44.1% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Steampunk, HomeExchange.com, Alaska, Moroccan riad, Unique Gifts.
The average Icon fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Steampunk, HomeExchange.com, Alaska, with strongest over-indexing on Steampunk (15.68× the country average). Demographically, the Icon audience skews more female with an average age of 38.6, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Icon fans
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 38.6 |
| Estimated audience size | 857,011 |
Audience persona
The typical Icon fan in Germany is more female, around 38.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Steampunk.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 213,885 | 1.14× |
| Bayern | 169,041 | 1.23× |
| Baden-Württemberg | 152,912 | 1.31× |
| Hessen | 89,796 | 1.37× |
| Niedersachsen | 79,675 | 0.96× |
| Berlin | 52,967 | 1.38× |
| Rheinland-Pfalz | 41,849 | 0.97× |
| Sachsen | 35,723 | 0.85× |
| Schleswig-Holstein | 27,468 | 0.89× |
| Hamburg | 23,451 | 1.21× |
| Brandenburg | 21,161 | 0.8× |
| Thüringen | 16,053 | 0.74× |
| Sachsen-Anhalt | 14,297 | 0.64× |
| Mecklenburg-Vorpommern | 10,629 | 0.65× |
| Saarland | 8,220 | 0.78× |
| Bremen | 7,902 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Steampunk | 15.68× | Fashion & Accessoires |
| HomeExchange.com | 15.68× | Travel & Leisure |
| Alaska | 5.09× | Travel & Leisure |
| Moroccan riad | 8.17× | Politics & Society |
| Unique Gifts | 1.78× | Shopping |
| Israel | 2.13× | Travel & Leisure |
| Birthday Gifts | 1.72× | Kids & Family |
| Christmas Gift | 1.68× | Kids & Family |
| Snow White (Fables) | 2.19× | Literature |
| Stradivarius | 1.52× | Shopping |
| Esra Erol | 4.56× | Movies & TV |
| Medieval fantasy | 8.89× | Literature |
| The Journey (1959 film) | 11.01× | Movies & TV |
| Škoda Kodiaq | 1.52× | Cars & Mobility |
| Home Delivery | 1.99× | Food & Beverages |
| Sailor | 3.28× | Travel & Leisure |
| Tuscany | 3.1× | Travel & Leisure |
| Henry: Portrait of a Serial Killer | 15.68× | Movies & TV |
| Google Analytics | 1.62× | Internet & Social Media |
| Jesolo | 4.98× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.64 |
| Community Orientation | OPEN | 1.38 |
| Sports Activity | POWER | 1.24 |
| Design Affinity | PREMIUM | 1.24 |
| Early Adopter Mentality | POWER | 1.22 |
| Tradition | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 4.9% |
| Brazil | 4.7% |
See Icon audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Icon have in Germany?
Icon has an estimated audience of 857,011 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Icon fans?
55.9% of Icon fans are female, 44.1% are male, with an average age of 38.6 years.
Which brands do Icon fans like most?
Icon fans show strongest brand affinity for Steampunk (15.68×), HomeExchange.com (15.68×), and Alaska (5.09×) over the country average.
Where do Icon fans live in Germany?
Icon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 213,885), Bayern (reach 169,041), and Baden-Württemberg (reach 152,912). These three regions account for the largest share of the active audience.
What other brands do Icon fans also like?
Beyond Icon itself, the audience over-indexes on HomeExchange.com (15.68×), Alaska (5.09×), Moroccan riad (8.17×), and Unique Gifts (1.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Icon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.