Icon Audience in Germany
Icon has an estimated audience of 857,011 people in Germany. 55.9% are female, 44.1% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, German television comedy, Maria Callas, Country rap, Western Union.
The average Icon fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, German television comedy, Maria Callas, with strongest over-indexing on Satire (8.81× the country average). Demographically, the Icon audience skews more female with an average age of 38.6, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Icon fans
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 38.6 |
| Estimated audience size | 857,011 |
Audience persona
The typical Icon fan in Germany is more female, around 38.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 213,885 | 1.14× |
| Bayern | 169,041 | 1.23× |
| Baden-Württemberg | 152,912 | 1.31× |
| Hessen | 89,796 | 1.37× |
| Niedersachsen | 79,675 | 0.96× |
| Berlin | 52,967 | 1.38× |
| Rheinland-Pfalz | 41,849 | 0.97× |
| Sachsen | 35,723 | 0.85× |
| Schleswig-Holstein | 27,468 | 0.89× |
| Hamburg | 23,451 | 1.21× |
| Brandenburg | 21,161 | 0.8× |
| Thüringen | 16,053 | 0.74× |
| Sachsen-Anhalt | 14,297 | 0.64× |
| Mecklenburg-Vorpommern | 10,629 | 0.65× |
| Saarland | 8,220 | 0.78× |
| Bremen | 7,902 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.81× | Literature |
| German television comedy | 9.31× | Movies & TV |
| Maria Callas | 14.25× | Music & Radio |
| Country rap | 8.11× | Music & Radio |
| Western Union | 5.28× | Business & Career |
| Milli Vanilli | 13.01× | Music & Radio |
| Rembrandt | 15.68× | Arts & Culture |
| Real property | 4.53× | Home & Garden |
| Headphones | 5.23× | Technology & Electronics |
| Pets | 1.72× | Pets & Animals |
| Kate Bush | 9.18× | Music & Radio |
| Netto Marken-Discount | 1.9× | Shopping |
| Allgäu | 4.83× | Travel & Leisure |
| Automobiles | 1.67× | Cars & Mobility |
| FIBA EuroBasket | 8.8× | Sports |
| Italo disco | 6.65× | Music & Radio |
| Spiegel Online | 1.62× | News |
| Jimmy Kimmel | 6.92× | Movies & TV |
| Singer-songwriter | 2.47× | Music & Radio |
| BAUR | 3.07× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.64 |
| Community Orientation | OPEN | 1.38 |
| Sports Activity | POWER | 1.24 |
| Design Affinity | PREMIUM | 1.24 |
| Early Adopter Mentality | POWER | 1.22 |
| Tradition | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 4.9% |
| Brazil | 4.7% |
See Icon audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Icon have in Germany?
Icon has an estimated audience of 857,011 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Icon fans?
55.9% of Icon fans are female, 44.1% are male, with an average age of 38.6 years.
Which brands do Icon fans like most?
Icon fans show strongest brand affinity for Satire (8.81×), German television comedy (9.31×), and Maria Callas (14.25×) over the country average.
Where do Icon fans live in Germany?
Icon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 213,885), Bayern (reach 169,041), and Baden-Württemberg (reach 152,912). These three regions account for the largest share of the active audience.
What other brands do Icon fans also like?
Beyond Icon itself, the audience over-indexes on German television comedy (9.31×), Maria Callas (14.25×), Country rap (8.11×), and Western Union (5.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Icon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.