Rascasse Audience Intelligence

Icon Audience in Germany

A data profile of the people who buy, follow and care about Icon in Germany — modelled from more than twelve digital signal sources. Icon has an estimated audience of 857,011 people in Germany.

#3457among Topic in Germany#754in Music & Radio

The average Icon fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Rembrandt, Brunello Cucinelli, Milli Vanilli, with strongest over-indexing on Rembrandt (15.05× the country average).

Demographically, the Icon audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Icon fan in Germany is more female, around 38.6 years old, with strong Spirituality tendencies and a notable affinity for Rembrandt.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Icon profile in Germany.

Audience size
857K
in Germany
Gender
55.9%♀
44.1% male
Age
38.6
average years
Country rank
#7443
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Icon fans

55.9% are female, 44.1% are male, average age 38.6.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Icon audience in Germany
MetricValue
Female55.9%
Male44.1%
Average age38.6
Estimated audience size857,011
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Icon audience in Germany
Age bracketShare%
16-1921%
20-2918%
30-3922%
40-4924%
50+16%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Icon audience comes from Germany.

Worldwide audience distribution share by country for Icon
CountryShare
United States21.3%
United Kingdom4.9%
Brazil4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Icon audience in Germany is strongest.

Fig. 05

Top regions by affinity

Icon fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~90K1.37×
02Berlin~50K1.31×
03Baden-Württemberg~200K1.29×
04Bayern~200K1.22×
05Hamburg~20K1.20×
06Nordrhein-Westfalen~200K1.11×
07Bremen~8K1.10×
08Rheinland-Pfalz~40K0.97×
09Niedersachsen~80K0.95×
10Schleswig-Holstein~30K0.90×
11Sachsen~40K0.86×
12Saarland~9K0.84×
13Brandenburg~20K0.80×
14Thüringen~20K0.76×
15Mecklenburg-Vorpommern~10K0.69×
16Sachsen-Anhalt~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Icon, Germany
0.67×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Icon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Icon audience
#·InterestCategoryAffinity×
01Konfrontacja Sztuk WalkiSports15.68×
02RembrandtArts & Culture15.05×
03Brunello CucinelliFashion & Accessoires13.55×
04Hell's Kitchen (U.S. TV series)Movies & TV13.47×
05Milli VanilliMusic & Radio9.77×
06Maria CallasMusic & Radio7.91×
07Phoenix ReisenTravel & Leisure7.22×
08Jimmy KimmelMovies & TV7.05×
09Kate BushMusic & Radio7.00×
10FIBA EuroBasketSports6.35×
11Italo discoMusic & Radio5.13×
12Mel GibsonMovies & TV5.04×
13Emily BluntMovies & TV4.02×
14Country rapMusic & Radio3.81×
15Jason MomoaMovies & TV3.36×
16SatireLiterature2.88×
17Real propertyHome & Garden2.86×
18Singer-songwriterMusic & Radio2.27×
19Netto Marken-DiscountShopping1.83×
20HornbachShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Icon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Icon audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.73×
Community OrientationOPEN1.41×
PatriotismCONSERVATISM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Icon audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.76×
Sports ActivityPOWER0.82×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Icon have in Germany?

Icon has an estimated audience of 857,011 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Icon fans?

55.9% of Icon fans are female, 44.1% are male, with an average age of 38.6 years.

03

Which brands do Icon fans like most?

Icon fans show strongest brand affinity for Rembrandt (15.05×), Brunello Cucinelli (13.55×), and Milli Vanilli (9.77×) over the country average.

04

Where do Icon fans live in Germany?

Icon fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Icon fans also like?

Beyond Icon itself, the audience over-indexes on Brunello Cucinelli (13.55×), Milli Vanilli (9.77×), Phoenix Reisen (7.22×), and Netto Marken-Discount (1.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Icon audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Icon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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