Rascasse Audience Intelligence

Icon Audience in United States

A data profile of the people who buy, follow and care about Icon in United States — modelled from more than twelve digital signal sources. Icon has an estimated audience of 8,802,310 people in United States.

#2547among Topic in United States#295in Music & Radio

The average Icon fan in United States is 39.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Iowa.

Top brand affinities include Kiernan Shipka, Molly Ringwald, Shirley MacLaine, with strongest over-indexing on Kiernan Shipka (12.64× the country average).

Demographically, the Icon audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Icon fan in United States is more female, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Kiernan Shipka.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Icon profile in United States.

Audience size
8.8M
in United States
Gender
57.8%♀
42.2% male
Age
39.7
average years
Country rank
#4054
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Icon fans

57.8% are female, 42.2% are male, average age 39.7.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Icon audience in United States
MetricValue
Female57.8%
Male42.2%
Average age39.7
Estimated audience size8,802,310
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Icon audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3919%
40-4922%
50+21%
Fig. 04

Worldwide distribution

21.3%

of the worldwide Icon audience comes from United States.

Worldwide audience distribution share by country for Icon
CountryShare
United States21.3%
United Kingdom4.9%
Brazil4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Icon audience in United States is strongest.

Fig. 05

Top regions by affinity

Icon fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~600K8.59×
02Colorado~300K2.29×
03New Mexico~80K1.89×
04Montana~30K1.40×
05Oklahoma~100K1.22×
06Utah~90K1.20×
07Idaho~50K1.20×
08Wyoming~20K1.19×
09Wisconsin~100K1.11×
10Massachusetts~200K1.04×
11Arizona~200K1.03×
12Washington, District of Columbia~30K0.98×
13California~900K0.97×
14Texas~700K0.95×
15South Dakota~20K0.94×
16Alabama~100K0.89×
17Virginia~200K0.86×
18Nebraska~40K0.85×
19Florida~500K0.84×
20Illinois~200K0.84×
21New York~400K0.83×
22Washington~100K0.81×
23Kansas~60K0.80×
24Tennessee~100K0.78×
25Oregon~80K0.78×
26Georgia~200K0.74×
27North Dakota~10K0.74×
28Missouri~100K0.73×
29North Carolina~200K0.72×
30Connecticut~60K0.72×
31New Jersey~200K0.71×
32Alaska~10K0.71×
33Maryland~100K0.70×
34Arkansas~50K0.69×
35Pennsylvania~200K0.68×
36Mississippi~50K0.67×
37Minnesota~80K0.66×
38New Hampshire~20K0.65×
39Rhode Island~20K0.65×
40Hawaii~20K0.64×
41Louisiana~70K0.63×
42Kentucky~70K0.63×
43Nevada~50K0.63×
44Michigan~100K0.62×
45Indiana~100K0.62×
46Ohio~200K0.61×
47Delaware~10K0.61×
48South Carolina~80K0.60×
49West Virginia~20K0.58×
50Maine~20K0.57×
Fig. 06

Affinity by region

Affinity by region — Icon, United States
0.57×1.00×8.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Icon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Icon audience
#·InterestCategoryAffinity×
01Molly RingwaldMovies & TV12.69×
02Shirley MacLaineMovies & TV12.69×
03Once upon a timeMovies & TV12.69×
04RonaldinhoSports12.69×
05Bette DavisMovies & TV12.69×
06Larry PagePolitics & Society12.69×
07Gangs of New YorkMovies & TV12.69×
08Joan CollinsFashion & Accessoires12.69×
09Rick AstleyMusic & Radio12.69×
10Kiernan ShipkaMovies & TV12.64×
11Dirk NowitzkiSports11.36×
12Michael CaineMovies & TV11.14×
13Saturday Night FeverMovies & TV11.04×
14Dolph LundgrenMovies & TV9.82×
15Paul NewmanMovies & TV9.34×
16Christian BaleMovies & TV7.56×
17FaceTimeTechnology & Electronics7.26×
18Sigourney WeaverMovies & TV6.23×
19Keira KnightleyMovies & TV5.60×
20Straight TalkTechnology & Electronics4.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Icon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Icon audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.19×
Design AffinityPREMIUM1.18×
Need for SecurityCONSERVATISM1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Icon audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
Social Media UsageJOY0.88×
Family OrientationCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Icon have in United States?

Icon has an estimated audience of 8,802,310 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Icon fans?

57.8% of Icon fans are female, 42.2% are male, with an average age of 39.7 years.

03

Which brands do Icon fans like most?

Icon fans show strongest brand affinity for Kiernan Shipka (12.64×), Molly Ringwald (12.69×), and Shirley MacLaine (12.69×) over the country average.

04

Where do Icon fans live in United States?

Icon fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Iowa (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Icon fans also like?

Beyond Icon itself, the audience over-indexes on Molly Ringwald (12.69×), Shirley MacLaine (12.69×), Michael Caine (11.14×), and Once upon a time (12.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Icon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Icon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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