Icon Audience in United States

Icon logo

Icon has an estimated audience of 8,802,310 people in United States. 57.8% are female, 42.2% are male, average age 39.7. Top regions: California, Texas, Iowa. Top brand affinities: Keene, New Hampshire, Home equity, Governor of Michigan, Grace Slick, Wok.

The average Icon fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Iowa. Top brand affinities include Keene, New Hampshire, Home equity, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Icon audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Icon fans

Demographic split for Icon audience in United States
MetricValue
Female57.8%
Male42.2%
Average age39.7
Estimated audience size8,802,310

Audience persona

The typical Icon fan in United States is more female, around 39.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Icon in United States
RegionReachAffinity
California973,0971.01×
Texas730,7750.97×
Iowa634,3778.75×
Florida502,9860.84×
New York420,4680.85×
Colorado319,5492.3×
Illinois255,1020.87×
Pennsylvania205,5570.69×
Georgia202,3090.75×
North Carolina196,9200.74×
Virginia193,2090.9×
Arizona188,3261.05×
Massachusetts184,5321.06×
Ohio168,7380.62×
New Jersey160,8830.72×
Washington148,1830.84×
Wisconsin143,9091.09×
Michigan143,0840.62×
Tennessee140,0020.79×
Oklahoma115,6441.18×
Alabama107,1230.87×
Maryland106,1090.7×
Missouri104,1330.73×
Indiana99,5420.62×
Utah96,8361.23×
Minnesota83,1870.66×
New Mexico82,6911.87×
Oregon81,9100.81×
South Carolina78,1730.59×
Louisiana66,2280.58×
Kentucky65,3540.59×
Connecticut63,2850.72×
Nevada53,5730.63×
Kansas53,0750.77×
Idaho52,3381.19×
Arkansas47,9470.66×
Mississippi46,4460.64×
Nebraska36,0870.82×
Montana34,0031.39×
Washington, District of Columbia26,1790.99×
Hawaii23,2530.61×
West Virginia21,2590.52×
New Hampshire20,3610.59×
South Dakota17,9510.88×
Rhode Island17,4040.62×
Maine17,0600.54×
Wyoming14,9521.15×
Delaware13,4970.56×
North Dakota12,0980.67×
Alaska11,7950.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Icon audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Home equity6.94×Home & Garden
Governor of Michigan17.4×Politics & Society
Grace Slick18.74×Music & Radio
Wok11.98×Food & Beverages
Goop9.56×Internet & Social Media
headspace16.46×Health
Cherish (group)18.52×Music & Radio
Google Home10.97×Technology & Electronics
Fairy godmother10.4×Literature
Historic site5.37×Arts & Culture
Goma21.77×Travel & Leisure
TV Fanatic12.88×Movies & TV
Ira Glass20.06×Music & Radio
El Paso County, Colorado14.11×Travel & Leisure
Hipster9.8×Politics & Society
Kikar HaShabbat14.1×News
Cryptic crossword12.8×Technology & Electronics
Hardik Pandya11.78×Sports
Hitchcock (film)11.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Icon audience
TraitClusterScore
Luxury OrientationPREMIUM1.29
Design AffinityPREMIUM1.29
SustainabilityBALANCE1.2
ExtroversionTHRILL1.19
Early Adopter MentalityPOWER1.16
Healthy LifestyleBALANCE1.12

Worldwide distribution

Worldwide audience distribution share by country for Icon
CountryShare
United States21.3%
United Kingdom4.9%
Brazil4.7%

See Icon audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Icon have in United States?

Icon has an estimated audience of 8,802,310 people in United States, concentrated in California and Texas.

What is the gender split and age of Icon fans?

57.8% of Icon fans are female, 42.2% are male, with an average age of 39.7 years.

Which brands do Icon fans like most?

Icon fans show strongest brand affinity for Keene, New Hampshire (675×), Home equity (6.94×), and Governor of Michigan (17.4×) over the country average.

Where do Icon fans live in United States?

Icon fans in United States are most concentrated in California (reach 973,097), Texas (reach 730,775), and Iowa (reach 634,377). These three regions account for the largest share of the active audience.

What other brands do Icon fans also like?

Beyond Icon itself, the audience over-indexes on Home equity (6.94×), Governor of Michigan (17.4×), Grace Slick (18.74×), and Wok (11.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Icon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.