Once upon a time Audience in United States

Once upon a time logo

Once upon a time has an estimated audience of 2,444,044 people in United States. 58.6% are female, 41.4% are male, average age 34.8. Top regions: California, Texas, Florida. Top brand affinities: Steve McQueen, James Dean, Once Upon a Time in America, Brad Pitt, Street Chopper.

The average Once upon a time fan in United States is 34.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Steve McQueen, James Dean, Once Upon a Time in America, with strongest over-indexing on Steve McQueen (172.11× the country average). Demographically, the Once upon a time audience skews more female with an average age of 34.8, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Once upon a time fans

Demographic split for Once upon a time audience in United States
MetricValue
Female58.6%
Male41.4%
Average age34.8
Estimated audience size2,444,044

Audience persona

The typical Once upon a time fan in United States is more female, around 34.8 years old, with strong DIY Mentality tendencies and a notable affinity for Steve McQueen.

Top regions in United States

Top regions ranked by reach for Once upon a time in United States
RegionReachAffinity
California249,5130.93×
Texas217,2041.03×
Florida165,8171×
New York110,1780.81×
Georgia80,2261.07×
Ohio78,9821.05×
Pennsylvania77,2240.94×
North Carolina75,9321.03×
Illinois71,0310.87×
Michigan64,9701.02×
Arizona61,1111.22×
Virginia56,1770.94×
Tennessee54,5501.11×
Washington51,5711.05×
New Jersey48,1960.78×
Indiana46,9831.05×
Alabama46,7121.37×
Missouri46,3981.18×
Massachusetts38,5670.8×
Maryland38,0410.91×
South Carolina37,9271.03×
Colorado36,3560.94×
Oklahoma36,0291.33×
Kentucky35,1131.15×
Wisconsin34,8060.95×
Louisiana33,9041.08×
Minnesota31,4140.9×
Utah31,4021.43×
Oregon30,2711.08×
Arkansas24,2171.2×
Nevada21,9780.93×
Connecticut21,8960.89×
Mississippi21,1401.05×
Kansas20,9791.09×
Iowa19,5500.97×
Idaho16,1541.32×
West Virginia12,2751.08×
Nebraska11,0150.9×
New Mexico10,9580.89×
New Hampshire9,0820.94×
Maine8,9641.02×
Hawaii8,1980.78×
Rhode Island7,1550.92×
Montana6,7260.99×
Alaska6,0081.15×
Delaware5,3430.79×
South Dakota4,7680.84×
North Dakota4,3070.86×
Washington, District of Columbia4,0720.55×
Wyoming3,6271×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Once upon a time audience
BrandAffinityCategory
Steve McQueen172.11×Movies & TV
James Dean124.03×Movies & TV
Once Upon a Time in America253×Movies & TV
Brad Pitt37.12×Movies & TV
Street Chopper273.92×
Beams65.28×Fashion & Accessoires
Captain Tsubasa158.78×Literature
Rhye381.19×Music & Radio
Black Flag (band)108.15×Music & Radio
Bad Brains169.19×Music & Radio
Vespa48.85×Cars & Mobility
Men's Wearhouse20.13×Fashion & Accessoires
Popping60.56×Arts & Culture
Jack Wills166.26×Fashion & Accessoires
roxy67.46×Fashion & Accessoires
The Clash72.2×Music & Radio
Edison Chen165.78×Movies & TV
West Coast Choppers46.41×Fashion & Accessoires
Boredom12.01×Health
Rakuten18.18×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Once upon a time audience
TraitClusterScore
DIY MentalityTHRILL1.62
Design AffinityPREMIUM1.49
PatriotismCONSERVATISM1.47
Early Adopter MentalityPOWER1.36
TravellingTHRILL1.34
SustainabilityBALANCE1.33

Worldwide distribution

Worldwide audience distribution share by country for Once upon a time
CountryShare
United States35.4%
Brazil9.5%
United Kingdom9.4%

See Once upon a time audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Once upon a time have in United States?

Once upon a time has an estimated audience of 2,444,044 people in United States, concentrated in California and Texas.

What is the gender split and age of Once upon a time fans?

58.6% of Once upon a time fans are female, 41.4% are male, with an average age of 34.8 years.

Which brands do Once upon a time fans like most?

Once upon a time fans show strongest brand affinity for Steve McQueen (172.11×), James Dean (124.03×), and Once Upon a Time in America (253×) over the country average.

Where do Once upon a time fans live in United States?

Once upon a time fans in United States are most concentrated in California (reach 249,513), Texas (reach 217,204), and Florida (reach 165,817). These three regions account for the largest share of the active audience.

What other brands do Once upon a time fans also like?

Beyond Once upon a time itself, the audience over-indexes on James Dean (124.03×), Once Upon a Time in America (253×), Brad Pitt (37.12×), and Street Chopper (273.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Once upon a time. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.