Rascasse Audience Intelligence

Bette Davis Audience in United States

A data profile of the people who buy, follow and care about Bette Davis in United States — modelled from more than twelve digital signal sources. Bette Davis has an estimated audience of 1,749,282 people in United States.

#1015among Actor Actress or TV Star in United States#3026among Person in United States#2535in Movies & TV

The average Bette Davis fan in United States is 45.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include tsn, Molly Ringwald, Winona Ryder, with strongest over-indexing on tsn (290.07× the country average).

Demographically, the Bette Davis audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Spirituality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bette Davis fan in United States is more female, around 45.1 years old, with strong Spirituality tendencies and a notable affinity for tsn.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bette Davis profile in United States.

Audience size
1.7M
in United States
Gender
58.7%♀
41.3% male
Age
45.1
average years
Country rank
#15805
Person in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bette Davis fans

58.7% are female, 41.3% are male, average age 45.1.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Bette Davis audience in United States
MetricValue
Female58.7%
Male41.3%
Average age45.1
Estimated audience size1,749,282
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Bette Davis audience in United States
Age bracketShare%
16-1912%
20-2913%
30-3915%
40-4920%
50+40%
Fig. 04

Worldwide distribution

37.3%

of the worldwide Bette Davis audience comes from United States.

Worldwide audience distribution share by country for Bette Davis
CountryShare
United States37.3%
United Kingdom11.3%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bette Davis audience in United States is strongest.

Fig. 05

Top regions by affinity

Bette Davis fans by region: top regions in United States
#RegionReachAffinity×
01Maine~10K1.51×
02New Hampshire~10K1.20×
03West Virginia~10K1.16×
04Missouri~50K1.13×
05Oregon~30K1.12×
06Oklahoma~30K1.12×
07Alabama~40K1.11×
08Kentucky~40K1.11×
09Tennessee~60K1.10×
10Massachusetts~60K1.09×
11Ohio~90K1.08×
12Arizona~60K1.08×
13Louisiana~40K1.07×
14Pennsylvania~90K1.06×
15Arkansas~20K1.05×
16Wisconsin~40K1.04×
17Montana~8K1.04×
18Vermont~5K1.03×
19Illinois~90K1.02×
20Michigan~70K1.02×
21New York~100K1.01×
22Rhode Island~8K1.01×
23Delaware~7K1.01×
24Alaska~6K1.01×
25Connecticut~30K1.00×
26Idaho~10K0.99×
27North Carolina~80K0.98×
28Indiana~50K0.98×
29Minnesota~40K0.97×
30New Mexico~10K0.97×
31Washington, District of Columbia~8K0.97×
32Maryland~40K0.96×
33Mississippi~20K0.96×
34Kansas~20K0.96×
35Washington~50K0.95×
36California~300K0.94×
37Virginia~60K0.94×
38Utah~20K0.94×
39Iowa~20K0.93×
40Nebraska~10K0.92×
41Florida~200K0.91×
42Georgia~70K0.91×
43New Jersey~60K0.91×
44Colorado~40K0.91×
45South Carolina~40K0.90×
46Nevada~20K0.88×
47South Dakota~5K0.86×
48North Dakota~5K0.86×
49Texas~200K0.82×
50Hawaii~8K0.69×
Fig. 06

Affinity by region

Affinity by region — Bette Davis, United States
0.69×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bette Davis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bette Davis audience
#·InterestCategoryAffinity×
01tsnSports290.07×
02Old HollywoodMovies & TV165.12×
03Molly RingwaldMovies & TV152.65×
04Gene KellyMovies & TV112.17×
05Sophia LorenMovies & TV88.52×
06Grace KellyMovies & TV82.76×
07Marlene DietrichMovies & TV71.31×
08Julie AndrewsMovies & TV67.09×
09Lucille BallMovies & TV63.44×
10Winona RyderMovies & TV62.96×
11Shirley MacLaineMovies & TV53.98×
12Carol BurnettMovies & TV52.17×
13Elizabeth TaylorMovies & TV46.17×
14Jacob ElordiMovies & TV39.16×
15Audrey HepburnMovies & TV36.80×
16Goldie HawnMovies & TV32.69×
17Kelly OsbourneMusic & Radio31.79×
18Meryl StreepMovies & TV27.94×
19Noah SchnappMovies & TV21.93×
20Diane KeatonMovies & TV14.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bette Davis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bette Davis audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.29×
Design AffinityPREMIUM1.63×
ExtroversionTHRILL1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bette Davis audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM1.04×
Social Media UsageJOY1.06×
Career OrientationPOWER1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bette Davis have in United States?

Bette Davis has an estimated audience of 1,749,282 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bette Davis fans?

58.7% of Bette Davis fans are female, 41.3% are male, with an average age of 45.1 years.

03

Which brands do Bette Davis fans like most?

Bette Davis fans show strongest brand affinity for tsn (290.07×), Molly Ringwald (152.65×), and Winona Ryder (62.96×) over the country average.

04

Where do Bette Davis fans live in United States?

Bette Davis fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bette Davis fans also like?

Beyond Bette Davis itself, the audience over-indexes on Molly Ringwald (152.65×), Winona Ryder (62.96×), Jacob Elordi (39.16×), and Sophia Loren (88.52×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bette Davis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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