Old Hollywood Audience in United States

Old Hollywood logo

Old Hollywood has an estimated audience of 723,611 people in United States. 56.3% are female, 43.7% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Nikos Kazantzakis, Nationality, Google Photos, YouTube Red, Collectable.

The average Old Hollywood fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nikos Kazantzakis, Nationality, Google Photos, with strongest over-indexing on Nikos Kazantzakis (105.75× the country average). Demographically, the Old Hollywood audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Old Hollywood fans

Demographic split for Old Hollywood audience in United States
MetricValue
Female56.3%
Male43.7%
Average age39.7
Estimated audience size723,611

Audience persona

The typical Old Hollywood fan in United States is more female, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Nikos Kazantzakis.

Top regions in United States

Top regions ranked by reach for Old Hollywood in United States
RegionReachAffinity
California112,3161.41×
Texas82,4821.33×
Florida65,5621.34×
New York45,0461.11×
Illinois25,6891.07×
Georgia25,3671.14×
Pennsylvania24,2060.99×
North Carolina23,7161.09×
New Jersey21,3281.16×
Ohio21,1550.95×
Arizona18,9801.28×
Michigan18,0580.95×
Virginia17,8381.01×
Washington15,4301.06×
Massachusetts14,3611.01×
Tennessee14,3420.99×
Maryland13,5721.09×
Indiana13,0770.99×
Missouri11,1070.95×
South Carolina10,8561×
Louisiana10,5191.13×
Minnesota10,4811.01×
Colorado10,1410.89×
Alabama9,8950.98×
Kentucky9,6921.07×
Wisconsin9,4520.87×
Oklahoma8,7401.09×
Nevada8,5741.23×
Oregon7,7490.93×
Connecticut7,5391.04×
Utah6,4511×
Mississippi6,1101.02×
Kansas5,9021.03×
Arkansas5,8850.99×
Iowa5,0640.85×
Hawaii4,4501.43×
West Virginia3,7281.11×
New Mexico3,5790.99×
Nebraska3,2800.9×
Idaho3,2680.9×
New Hampshire2,3850.84×
Delaware2,1571.08×
Rhode Island2,1520.93×
Maine1,9180.74×
Alaska1,4590.94×
Washington, District of Columbia1,3460.62×
Montana1,2970.65×
South Dakota1,2810.77×
North Dakota1,0880.73×
Vermont8240.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Old Hollywood audience
BrandAffinityCategory
Nikos Kazantzakis105.75×Literature
Nationality3.13×Politics & Society
Google Photos2.95×Technology & Electronics
YouTube Red20×Movies & TV
Collectable1.66×Kids & Family
Natural rubber2.1×Cars & Mobility
Elsword16.44×Games
JDSU3.05×Business & Career
Whataburger1.76×Food & Beverages
Alaska1.57×Travel & Leisure
Pillow1.86×Home & Garden
Home staging4.19×Home & Garden
Litter box1.54×Pets & Animals
Corona (band)3.85×Music & Radio
Isometric exercise5.73×Sports
Solitaire Journey20×Games
UK garage3.4×Music & Radio
3D printing1.56×Technology & Electronics
Wok4.01×Food & Beverages
Justice1.63×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Old Hollywood audience
TraitClusterScore
PatriotismCONSERVATISM2.11
IndividualismJOY1.95
TraditionCONSERVATISM1.81
SpiritualityBALANCE1.77
LGBTQ+ IdentityOPEN1.65
ExtroversionTHRILL1.55

Worldwide distribution

Worldwide audience distribution share by country for Old Hollywood
CountryShare
United States28.0%
India24.9%
Philippines8.5%

See Old Hollywood audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Old Hollywood have in United States?

Old Hollywood has an estimated audience of 723,611 people in United States, concentrated in California and Texas.

What is the gender split and age of Old Hollywood fans?

56.3% of Old Hollywood fans are female, 43.7% are male, with an average age of 39.7 years.

Which brands do Old Hollywood fans like most?

Old Hollywood fans show strongest brand affinity for Nikos Kazantzakis (105.75×), Nationality (3.13×), and Google Photos (2.95×) over the country average.

Where do Old Hollywood fans live in United States?

Old Hollywood fans in United States are most concentrated in California (reach 112,316), Texas (reach 82,482), and Florida (reach 65,562). These three regions account for the largest share of the active audience.

What other brands do Old Hollywood fans also like?

Beyond Old Hollywood itself, the audience over-indexes on Nationality (3.13×), Google Photos (2.95×), YouTube Red (20×), and Collectable (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Old Hollywood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.