Magnum Audience in Germany
Magnum has an estimated audience of 592,747 people in Germany. 59.2% are female, 40.8% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Chalkidiki, Steampunk, Hostelworld, HomeExchange.com, Keeper (password manager).
The average Magnum fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Chalkidiki, Steampunk, Hostelworld, with strongest over-indexing on Chalkidiki (15.02× the country average). Demographically, the Magnum audience skews more female with an average age of 39.4, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Magnum fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 39.4 |
| Estimated audience size | 592,747 |
Audience persona
The typical Magnum fan in Germany is more female, around 39.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Chalkidiki.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 377,920 | 1.23× |
| Bayern | 235,374 | 1.04× |
| Baden-Württemberg | 189,098 | 0.99× |
| Niedersachsen | 155,371 | 1.14× |
| Hessen | 126,484 | 1.18× |
| Rheinland-Pfalz | 70,749 | 1× |
| Sachsen | 64,102 | 0.93× |
| Berlin | 63,751 | 1.01× |
| Schleswig-Holstein | 51,091 | 1.01× |
| Brandenburg | 40,340 | 0.93× |
| Hamburg | 35,392 | 1.11× |
| Sachsen-Anhalt | 33,782 | 0.93× |
| Thüringen | 29,756 | 0.83× |
| Mecklenburg-Vorpommern | 22,815 | 0.85× |
| Saarland | 16,174 | 0.94× |
| Bremen | 10,555 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chalkidiki | 15.02× | Travel & Leisure |
| Steampunk | 13.13× | Fashion & Accessoires |
| Hostelworld | 20× | Travel & Leisure |
| HomeExchange.com | 13.2× | Travel & Leisure |
| Keeper (password manager) | 5.56× | Technology & Electronics |
| Alaska | 4.56× | Travel & Leisure |
| Moroccan riad | 7.23× | Politics & Society |
| Unique Gifts | 1.62× | Shopping |
| Homesteading | 7.43× | Home & Garden |
| Israel | 1.91× | Travel & Leisure |
| Birthday Gifts | 1.58× | Kids & Family |
| Christmas Gift | 1.54× | Kids & Family |
| Bell Helmets | 10.44× | Cars & Mobility |
| Snow White (Fables) | 1.95× | Literature |
| Esra Erol | 3.91× | Movies & TV |
| Medieval fantasy | 7.48× | Literature |
| Home Delivery | 1.87× | Food & Beverages |
| The Journey (1959 film) | 9.59× | Movies & TV |
| Sailor | 3.04× | Travel & Leisure |
| Tuscany | 2.95× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.32 |
| Patriotism | CONSERVATISM | 1.31 |
| Community Orientation | OPEN | 1.3 |
| Sports Activity | POWER | 1.25 |
| Tradition | CONSERVATISM | 1.21 |
| Design Affinity | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Malaysia | 25.8% |
| United States | 11.0% |
| Germany | 8.3% |
See Magnum audiences in other countries
More Rock audiences in Germany
- Udo Lindenberg (3,120,690)
- Bruce Springsteen (2,945,157)
- Freddie Mercury (2,932,656)
- Tom Kaulitz (2,246,941)
- Ozzy Osbourne (2,210,174)
Frequently asked questions
How many fans does Magnum have in Germany?
Magnum has an estimated audience of 592,747 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Magnum fans?
59.2% of Magnum fans are female, 40.8% are male, with an average age of 39.4 years.
Which brands do Magnum fans like most?
Magnum fans show strongest brand affinity for Chalkidiki (15.02×), Steampunk (13.13×), and Hostelworld (20×) over the country average.
Where do Magnum fans live in Germany?
Magnum fans in Germany are most concentrated in Nordrhein-Westfalen (reach 377,920), Bayern (reach 235,374), and Baden-Württemberg (reach 189,098). These three regions account for the largest share of the active audience.
What other brands do Magnum fans also like?
Beyond Magnum itself, the audience over-indexes on Steampunk (13.13×), Hostelworld (20×), HomeExchange.com (13.2×), and Keeper (password manager) (5.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Magnum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.