Magnum Audience in Germany
Magnum has an estimated audience of 592,747 people in Germany. 59.2% are female, 40.8% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mikaela Shiffrin, Satire, German television comedy, Gordon Ramsey, Maria Callas.
The average Magnum fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mikaela Shiffrin, Satire, German television comedy, with strongest over-indexing on Mikaela Shiffrin (15.02× the country average). Demographically, the Magnum audience skews more female with an average age of 39.4, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Magnum fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 39.4 |
| Estimated audience size | 592,747 |
Audience persona
The typical Magnum fan in Germany is more female, around 39.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mikaela Shiffrin.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 377,920 | 1.23× |
| Bayern | 235,374 | 1.04× |
| Baden-Württemberg | 189,098 | 0.99× |
| Niedersachsen | 155,371 | 1.14× |
| Hessen | 126,484 | 1.18× |
| Rheinland-Pfalz | 70,749 | 1× |
| Sachsen | 64,102 | 0.93× |
| Berlin | 63,751 | 1.01× |
| Schleswig-Holstein | 51,091 | 1.01× |
| Brandenburg | 40,340 | 0.93× |
| Hamburg | 35,392 | 1.11× |
| Sachsen-Anhalt | 33,782 | 0.93× |
| Thüringen | 29,756 | 0.83× |
| Mecklenburg-Vorpommern | 22,815 | 0.85× |
| Saarland | 16,174 | 0.94× |
| Bremen | 10,555 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mikaela Shiffrin | 15.02× | Sports |
| Satire | 7.53× | Literature |
| German television comedy | 7.93× | Movies & TV |
| Gordon Ramsey | 16.9× | Food & Beverages |
| Maria Callas | 11.95× | Music & Radio |
| Country rap | 6.82× | Music & Radio |
| Western Union | 4.49× | Business & Career |
| Milli Vanilli | 10.9× | Music & Radio |
| Real property | 4.53× | Home & Garden |
| Hart of Dixie | 20× | Movies & TV |
| Requiem for a Dream | 12.78× | Movies & TV |
| Rembrandt | 13.13× | Arts & Culture |
| Moodle | 5.12× | Technology & Electronics |
| Little Britain | 20× | Movies & TV |
| Pets | 1.57× | Pets & Animals |
| Headphones | 4.58× | Technology & Electronics |
| Perry Mason (TV series) | 20× | Movies & TV |
| Oblivion (2013 film) | 4.57× | Movies & TV |
| Netto Marken-Discount | 1.7× | Shopping |
| Kate Bush | 7.75× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.32 |
| Patriotism | CONSERVATISM | 1.31 |
| Community Orientation | OPEN | 1.3 |
| Sports Activity | POWER | 1.25 |
| Tradition | CONSERVATISM | 1.21 |
| Design Affinity | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Malaysia | 25.8% |
| United States | 11.0% |
| Germany | 8.3% |
See Magnum audiences in other countries
More Rock audiences in Germany
- Udo Lindenberg (3,120,690)
- Bruce Springsteen (2,945,157)
- Freddie Mercury (2,932,656)
- Herbert Grönemeyer (2,681,986)
- Tom Kaulitz (2,246,941)
Frequently asked questions
How many fans does Magnum have in Germany?
Magnum has an estimated audience of 592,747 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Magnum fans?
59.2% of Magnum fans are female, 40.8% are male, with an average age of 39.4 years.
Which brands do Magnum fans like most?
Magnum fans show strongest brand affinity for Mikaela Shiffrin (15.02×), Satire (7.53×), and German television comedy (7.93×) over the country average.
Where do Magnum fans live in Germany?
Magnum fans in Germany are most concentrated in Nordrhein-Westfalen (reach 377,920), Bayern (reach 235,374), and Baden-Württemberg (reach 189,098). These three regions account for the largest share of the active audience.
What other brands do Magnum fans also like?
Beyond Magnum itself, the audience over-indexes on Satire (7.53×), German television comedy (7.93×), Gordon Ramsey (16.9×), and Maria Callas (11.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Magnum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.