Rascasse Audience Intelligence

Tod's Target Market in Germany

Name: Tod's — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Tod's in Germany — modelled from more than twelve digital signal sources. Tod's has an estimated audience of 542,625 people in Germany.

#16among Footwear in Germany #1436among Brand in Germany #548in Fashion & Accessoires

The average Tod's fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Robert Redford, Millie Bobby Brown, Hermès, with strongest over-indexing on Robert Redford (31.26× the country average).

Demographically, the Tod's audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tod's fan in Germany is more female, around 38.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Robert Redford.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tod's profile in Germany.

Audience size

543K

in Germany

Gender

63.8%♀

36.2% male

Age

38.1

average years

Country rank

#10990

Brand in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Tod's

63.8% are female, 36.2% are male, average age 38.1.

Fig. 02

Gender split

63.8%

Female

36.2%

Male

Demographic split for Tod's audience in Germany
Metric	Value
Female	63.8%
Male	36.2%
Average age	38.1
Estimated audience size	542,625

Fig. 03

Age distribution

Age distribution of the Tod's audience in Germany
Age bracket	Share	%
16-19		17%
20-29		23%
30-39		25%
40-49		23%
50+		13%

Fig. 04

Worldwide distribution

4.6%

of the worldwide Tod's audience comes from Germany.

Worldwide audience distribution share by country for Tod's
Country	Share
Japan	16.4%
Italy	15.5%
United States	13.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tod's audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tod's customers by region in Germany
#	Region	Reach	×
01	Hamburg	~30K	2.21×
02	Hessen	~70K	1.72×
03	Bayern	~100K	1.57×
04	Berlin	~40K	1.48×
05	Nordrhein-Westfalen	~100K	1.24×
06	Baden-Württemberg	~80K	1.04×
07	Schleswig-Holstein	~20K	1.02×
08	Rheinland-Pfalz	~30K	0.92×
09	Bremen	~4K	0.92×
10	Saarland	~6K	0.88×
11	Niedersachsen	~40K	0.82×
12	Brandenburg	~10K	0.71×
13	Mecklenburg-Vorpommern	~7K	0.70×
14	Thüringen	~9K	0.68×
15	Sachsen-Anhalt	~9K	0.66×
16	Sachsen	~10K	0.56×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tod's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tod's audience
#	Interest	Category	×
01	Macy's	Shopping	38.52×
02	Robert Redford	Movies & TV	31.26×
03	Lanvin (clothing)	Fashion & Accessoires	21.70×
04	PARFUMDREAMS	Shopping	16.76×
05	Cole Hauser	Movies & TV	15.62×
06	Van Cleef & Arpels	Fashion & Accessoires	15.10×
07	Dakota Johnson	Movies & TV	13.87×
08	Millie Bobby Brown	Movies & TV	13.69×
09	Longchamp	Fashion & Accessoires	13.16×
10	Chloé	Fashion & Accessoires	12.14×
11	Luxury Watches	Fashion & Accessoires	10.50×
12	Flaconi	Shopping	9.70×
13	Natalie Portman	Movies & TV	9.69×
14	LOEWE	Fashion & Accessoires	9.07×
15	Pandora	Fashion & Accessoires	8.50×
16	Cartier	Fashion & Accessoires	8.03×
17	Sadie Sink	Movies & TV	7.18×
18	Balenciaga	Fashion & Accessoires	7.09×
19	Hermès	Fashion & Accessoires	7.08×
20	Uniqlo	Shopping	6.12×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tod's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Tod's audience · What stands out
Trait	Cluster	Score
Luxury Orientation	PREMIUM	3.64×
Quality Awareness	PREMIUM	2.47×
Early Adopter Mentality	POWER	2.42×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Tod's audience · Rather not
Trait	Cluster	Score
Patriotism	CONSERVATISM	0.78×
Need for Security	CONSERVATISM	0.84×
Risk Appetite	THRILL	0.89×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Tod's's target market in Germany?

Tod's's target market in Germany covers an estimated 542,625 people, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Tod's customers?

63.8% of the Tod's audience are female, 36.2% are male, with an average age of 38.1 years.

Which brands do Tod's fans like most?

Tod's fans show strongest brand affinity for Robert Redford (31.26×), Millie Bobby Brown (13.69×), and Hermès (7.08×) over the country average.

Where do Tod's fans live in Germany?

Tod's fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

What other brands do Tod's fans also like?

Beyond Tod's itself, the audience over-indexes on Millie Bobby Brown (13.69×), Hermès (7.08×), Dakota Johnson (13.87×), and PARFUMDREAMS (16.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Tod's audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tod's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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