Tod's Audience in Germany
Tod's has an estimated audience of 543,989 people in Germany. 63.8% are female, 36.2% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Robert Redford, Millie Bobby Brown, Hermès, Dakota Johnson, PARFUMDREAMS.
The average Tod's fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Robert Redford, Millie Bobby Brown, Hermès, with strongest over-indexing on Robert Redford (31.26× the country average). Demographically, the Tod's audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear
Demographics of Tod's fans
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 38.1 |
| Estimated audience size | 543,989 |
Audience persona
The typical Tod's fan in Germany is more female, around 38.1 years old, with strong Design Affinity tendencies and a notable affinity for Robert Redford.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 152,709 | 1.28× |
| Bayern | 141,246 | 1.62× |
| Baden-Württemberg | 78,062 | 1.05× |
| Hessen | 72,211 | 1.74× |
| Niedersachsen | 42,058 | 0.8× |
| Berlin | 36,799 | 1.51× |
| Hamburg | 27,993 | 2.28× |
| Rheinland-Pfalz | 25,619 | 0.94× |
| Schleswig-Holstein | 19,623 | 1× |
| Sachsen | 10,890 | 0.41× |
| Brandenburg | 10,566 | 0.63× |
| Thüringen | 5,785 | 0.42× |
| Saarland | 5,593 | 0.84× |
| Mecklenburg-Vorpommern | 4,544 | 0.44× |
| Sachsen-Anhalt | 3,937 | 0.28× |
| Bremen | 3,589 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Robert Redford | 31.26× | Movies & TV |
| Millie Bobby Brown | 13.69× | Movies & TV |
| Hermès | 7.08× | Fashion & Accessoires |
| Dakota Johnson | 13.87× | Movies & TV |
| PARFUMDREAMS | 16.76× | Shopping |
| Chloé | 12.14× | Fashion & Accessoires |
| Flaconi | 9.7× | Shopping |
| Pandora | 8.5× | Fashion & Accessoires |
| Longchamp | 13.16× | Fashion & Accessoires |
| Lanvin (clothing) | 21.7× | Fashion & Accessoires |
| Luxury Watches | 10.5× | Fashion & Accessoires |
| Uniqlo | 6.12× | Shopping |
| Van Cleef & Arpels | 15.1× | Fashion & Accessoires |
| Cartier | 8.03× | Fashion & Accessoires |
| Natalie Portman | 9.69× | Movies & TV |
| LOEWE | 9.07× | Fashion & Accessoires |
| Cole Hauser | 15.62× | Movies & TV |
| Balenciaga | 7.09× | Fashion & Accessoires |
| Macy's | 38.52× | Shopping |
| Breuninger | 3.94× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.18 |
| Quality Awareness | PREMIUM | 2.08 |
| Luxury Orientation | PREMIUM | 1.93 |
| Sustainability | BALANCE | 1.71 |
| Creativity | OPEN | 1.51 |
| Indulgence | JOY | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 16.4% |
| Italy | 15.6% |
| United States | 13.3% |
See Tod's audiences in other countries
More Footwear audiences in Germany
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- Veja Sneakers (1,683,672)
- Crocs (1,570,022)
Frequently asked questions
How many fans does Tod's have in Germany?
Tod's has an estimated audience of 543,989 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tod's fans?
63.8% of Tod's fans are female, 36.2% are male, with an average age of 38.1 years.
Which brands do Tod's fans like most?
Tod's fans show strongest brand affinity for Robert Redford (31.26×), Millie Bobby Brown (13.69×), and Hermès (7.08×) over the country average.
Where do Tod's fans live in Germany?
Tod's fans in Germany are most concentrated in Nordrhein-Westfalen (reach 152,709), Bayern (reach 141,246), and Baden-Württemberg (reach 78,062). These three regions account for the largest share of the active audience.
What other brands do Tod's fans also like?
Beyond Tod's itself, the audience over-indexes on Millie Bobby Brown (13.69×), Hermès (7.08×), Dakota Johnson (13.87×), and PARFUMDREAMS (16.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tod's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.