Tod's Audience in United States

Tod's logo

Tod's has an estimated audience of 1,546,623 people in United States. 63.6% are female, 36.4% are male, average age 38.2. Top regions: New York, California, Texas. Top brand affinities: Yahoo!奇摩名人娛樂, Justin Rose, John Daly (golfer), Will Poulter, Dan Stevens.

The average Tod's fan in United States is 38.2 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Yahoo!奇摩名人娛樂, Justin Rose, John Daly (golfer), with strongest over-indexing on Yahoo!奇摩名人娛樂 (7.97× the country average). Demographically, the Tod's audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

Demographics of Tod's fans

Demographic split for Tod's audience in United States
MetricValue
Female63.6%
Male36.4%
Average age38.2
Estimated audience size1,546,623

Audience persona

The typical Tod's fan in United States is more female, around 38.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Yahoo!奇摩名人娛樂.

Top regions in United States

Top regions ranked by reach for Tod's in United States
RegionReachAffinity
New York426,5934.94×
California399,7492.35×
Texas190,2431.43×
Florida178,1451.7×
New Jersey96,6552.46×
Illinois93,4171.81×
Massachusetts51,8301.7×
Georgia49,8971.05×
Virginia44,5161.18×
Pennsylvania44,0650.85×
Ohio42,4710.89×
Washington41,3021.33×
North Carolina33,5790.72×
Nevada32,0432.14×
Tennessee28,0340.9×
Maryland27,3361.03×
Connecticut26,9991.74×
Michigan24,8740.62×
Arizona23,4030.74×
Colorado18,6970.77×
Indiana16,3400.58×
Hawaii15,7982.38×
Louisiana14,8060.74×
Minnesota14,2870.64×
South Carolina14,0930.61×
Missouri13,2320.53×
Oregon12,9710.73×
Kentucky12,1600.63×
Washington, District of Columbia12,0422.59×
Alabama11,3240.52×
Wisconsin10,8280.47×
Oklahoma8,8370.51×
Utah7,4680.54×
Kansas6,8640.56×
Iowa6,6460.52×
Mississippi6,4810.51×
Arkansas5,8370.46×
Rhode Island5,1441.04×
New Hampshire4,2860.7×
Nebraska3,4770.45×
Maine3,3090.6×
New Mexico3,2800.42×
Idaho3,0190.39×
West Virginia2,6750.37×
Delaware2,6470.62×
Vermont1,9190.71×
Montana1,8750.44×
Alaska1,2610.38×
South Dakota1,0850.3×
North Dakota9940.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tod's audience
BrandAffinityCategory
Yahoo!奇摩名人娛樂7.97×Internet & Social Media
Justin Rose12.12×Sports
John Daly (golfer)10.47×Sports
Will Poulter11.17×Movies & TV
Dan Stevens17.7×Movies & TV
Queens3.83×Travel & Leisure
Rebecca Hall13.17×Movies & TV
Macy's2.41×Shopping
Marc Jacobs6.22×Fashion & Accessoires
Joel Edgerton14.46×Movies & TV
Shangri-La16.26×Travel & Leisure
Jessica Chastain8.75×Movies & TV
The Prestige (film)10.91×Movies & TV
Miu Miu8.08×Fashion & Accessoires
Suki Waterhouse9.69×Fashion & Accessoires
la prairie24.08×Beauty & Wellness
Aritzia4.05×Fashion & Accessoires
Louis Vuitton2.78×Fashion & Accessoires
Castle (TV series)10.08×Movies & TV
Cole Haan7.03×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tod's audience
TraitClusterScore
Luxury OrientationPREMIUM2.83
Design AffinityPREMIUM2.72
IndulgenceJOY2.35
Quality AwarenessPREMIUM1.91
Pet OwnershipJOY1.59
SustainabilityBALANCE1.55

Worldwide distribution

Worldwide audience distribution share by country for Tod's
CountryShare
Japan16.4%
Italy15.6%
United States13.3%

See Tod's audiences in other countries

More Footwear audiences in United States

Frequently asked questions

How many fans does Tod's have in United States?

Tod's has an estimated audience of 1,546,623 people in United States, concentrated in New York and California.

What is the gender split and age of Tod's fans?

63.6% of Tod's fans are female, 36.4% are male, with an average age of 38.2 years.

Which brands do Tod's fans like most?

Tod's fans show strongest brand affinity for Yahoo!奇摩名人娛樂 (7.97×), Justin Rose (12.12×), and John Daly (golfer) (10.47×) over the country average.

Where do Tod's fans live in United States?

Tod's fans in United States are most concentrated in New York (reach 426,593), California (reach 399,749), and Texas (reach 190,243). These three regions account for the largest share of the active audience.

What other brands do Tod's fans also like?

Beyond Tod's itself, the audience over-indexes on Justin Rose (12.12×), John Daly (golfer) (10.47×), Will Poulter (11.17×), and Dan Stevens (17.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tod's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.