Rascasse Audience Intelligence

Tod's Target Market in United States

A data profile of the people who buy, follow and care about Tod's in United States — modelled from more than twelve digital signal sources. Tod's has an estimated audience of 1,557,824 people in United States.

#25among Footwear in United States#1793among Brand in United States#764in Fashion & Accessoires

The average Tod's fan in United States is 38.2 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include John Daly, Dan Stevens, Will Poulter, with strongest over-indexing on John Daly (10.47× the country average).

Demographically, the Tod's audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tod's fan in United States is more female, around 38.2 years old, with strong Quality Awareness tendencies and a notable affinity for John Daly.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tod's profile in United States.

Audience size
1.6M
in United States
Gender
63.6%♀
36.4% male
Age
38.2
average years
Country rank
#17251
Brand in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tod's

63.6% are female, 36.4% are male, average age 38.2.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Tod's audience in United States
MetricValue
Female63.6%
Male36.4%
Average age38.2
Estimated audience size1,557,824
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Tod's audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3921%
40-4921%
50+17%
Fig. 04

Worldwide distribution

13.3%

of the worldwide Tod's audience comes from United States.

Worldwide audience distribution share by country for Tod's
CountryShare
Japan16.4%
Italy15.5%
United States13.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tod's audience in United States is strongest.

Fig. 05

Top regions by affinity

Tod's customers by region in United States
#RegionReachAffinity×
01New York~400K4.46×
02New Jersey~90K2.22×
03California~400K2.15×
04Nevada~30K2.15×
05Hawaii~10K1.92×
06Washington, District of Columbia~9K1.91×
07Florida~200K1.75×
08Illinois~90K1.66×
09Massachusetts~50K1.57×
10Connecticut~20K1.55×
11Texas~200K1.46×
12Washington~40K1.22×
13Virginia~40K1.12×
14Rhode Island~5K1.08×
15Maryland~30K1.03×
16Georgia~50K1.01×
17Vermont~3K0.95×
18Tennessee~30K0.93×
19Alaska~3K0.91×
20North Dakota~3K0.91×
21New Hampshire~5K0.90×
22South Dakota~3K0.90×
23Ohio~40K0.89×
24Montana~4K0.88×
25Delaware~4K0.88×
26Maine~5K0.87×
27Pennsylvania~40K0.85×
28West Virginia~6K0.84×
29Idaho~6K0.82×
30Arizona~30K0.81×
31Louisiana~20K0.81×
32Mississippi~10K0.81×
33Kansas~10K0.81×
34New Mexico~6K0.81×
35Oregon~10K0.80×
36Nebraska~6K0.80×
37Colorado~20K0.79×
38Kentucky~20K0.78×
39Arkansas~10K0.78×
40Iowa~10K0.77×
41Minnesota~20K0.76×
42Utah~10K0.76×
43North Carolina~40K0.75×
44South Carolina~20K0.75×
45Oklahoma~10K0.75×
46Alabama~20K0.72×
47Missouri~20K0.71×
48Michigan~30K0.70×
49Indiana~20K0.70×
50Wisconsin~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Tod's, United States
0.67×1.00×4.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tod's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tod's audience
#·InterestCategoryAffinity×
01la prairieBeauty & Wellness24.08×
02Dan StevensMovies & TV17.70×
03Shangri-LaTravel & Leisure16.26×
04Joel EdgertonMovies & TV14.46×
05Rebecca HallMovies & TV13.17×
06Justin RoseSports12.12×
07Will PoulterMovies & TV11.17×
08The Prestige (film)Movies & TV10.91×
09John DalySports10.47×
10Castle (TV series)Movies & TV10.08×
11Suki WaterhouseFashion & Accessoires9.69×
12Jessica ChastainMovies & TV8.75×
13Miu MiuFashion & Accessoires8.08×
14Cole HaanFashion & Accessoires7.03×
15Marc JacobsFashion & Accessoires6.22×
16Bottega VenetaFashion & Accessoires5.76×
17AritziaFashion & Accessoires4.05×
18QueensTravel & Leisure3.83×
19Louis VuittonFashion & Accessoires2.78×
20Macy'sShopping2.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tod's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tod's audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.03×
Luxury OrientationPREMIUM1.54×
IndulgenceJOY1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tod's audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.82×
Risk AppetiteTHRILL0.96×
Community OrientationOPEN0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tod's's target market in United States?

Tod's's target market in United States covers an estimated 1,557,824 people, concentrated in New York and California.

02

What is the gender split and age of Tod's customers?

63.6% of the Tod's audience are female, 36.4% are male, with an average age of 38.2 years.

03

Which brands do Tod's fans like most?

Tod's fans show strongest brand affinity for John Daly (10.47×), Dan Stevens (17.7×), and Will Poulter (11.17×) over the country average.

04

Where do Tod's fans live in United States?

Tod's fans in United States are most concentrated in New York (reach ~400K), California (reach ~400K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Tod's fans also like?

Beyond Tod's itself, the audience over-indexes on Dan Stevens (17.7×), Will Poulter (11.17×), Queens (3.83×), and Rebecca Hall (13.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Footwear audiences in United States

See Tod's audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tod's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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