Rascasse Audience Intelligence

Pinko (fashion) Target Market in Germany

A data profile of the people who buy, follow and care about Pinko (fashion) in Germany — modelled from more than twelve digital signal sources. Pinko (fashion) has an estimated audience of 291,195 people in Germany.

#2259among Brand in Germany#831in Fashion & Accessoires

The average Pinko (fashion) fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include ELISABETTA FRANCHI, Patrizia Pepe, Reiss (brand), with strongest over-indexing on ELISABETTA FRANCHI (160.16× the country average).

Demographically, the Pinko (fashion) audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pinko (fashion) fan in Germany is more female, around 40.1 years old, with strong Luxury Orientation tendencies and a notable affinity for ELISABETTA FRANCHI.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pinko (fashion) profile in Germany.

Audience size
291K
in Germany
Gender
78.1%♀
21.9% male
Age
40.1
average years
Country rank
#17715
Brand in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pinko (fashion)

78.1% are female, 21.9% are male, average age 40.1.

Fig. 02

Gender split

78.1%
Female
21.9%
Male
Demographic split for Pinko (fashion) audience in Germany
MetricValue
Female78.1%
Male21.9%
Average age40.1
Estimated audience size291,195
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Pinko (fashion) audience in Germany
Age bracketShare%
16-1916%
20-2919%
30-3922%
40-4925%
50+19%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Pinko (fashion) audience comes from Germany.

Worldwide audience distribution share by country for Pinko (fashion)
CountryShare
Italy39.2%
Spain5.5%
Germany4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pinko (fashion) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pinko (fashion) customers by region in Germany
#RegionReachAffinity×
01Hessen~30K1.50×
02Bayern~60K1.36×
03Berlin~20K1.34×
04Hamburg~8K1.28×
05Baden-Württemberg~50K1.19×
06Nordrhein-Westfalen~70K1.09×
07Rheinland-Pfalz~20K1.02×
08Bremen~3K1.02×
09Saarland~3K0.91×
10Niedersachsen~30K0.90×
11Brandenburg~8K0.87×
12Sachsen~10K0.85×
13Schleswig-Holstein~8K0.76×
14Sachsen-Anhalt~6K0.76×
15Mecklenburg-Vorpommern~4K0.76×
16Thüringen~5K0.73×
Fig. 06

Affinity by region

Affinity by region — Pinko (fashion), Germany
0.73×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pinko (fashion) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pinko (fashion) audience
#·InterestCategoryAffinity×
01Patrizia PepeFashion & Accessoires166.85×
02ELISABETTA FRANCHIFashion & Accessoires160.16×
03Alpaca fiberFashion & Accessoires103.84×
04Pierre BalmainFashion & Accessoires84.27×
05TrussardiFashion & Accessoires57.32×
06Iceberg (fashion house)Fashion & Accessoires54.11×
07Prosthetic makeupBeauty & Wellness38.60×
08Liu·JoFashion & Accessoires38.35×
09Reiss (brand)Fashion & Accessoires34.03×
10Legally BlondeMovies & TV27.64×
11Airbrush makeupBeauty & Wellness23.76×
12Temptation Island (TV series)Movies & TV20.44×
13American VintageFashion & Accessoires20.00×
14Vente priveeShopping20.00×
15Massimo DuttiShopping10.67×
16GymsharkSports10.44×
17Millie Bobby BrownMovies & TV10.34×
18Street OneFashion & Accessoires7.80×
19UniqloShopping6.44×
20HermèsFashion & Accessoires5.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pinko (fashion) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pinko (fashion) audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.96×
Early Adopter MentalityPOWER2.46×
Design AffinityPREMIUM2.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pinko (fashion) audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.58×
Convenience OrientationPREMIUM0.87×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pinko (fashion)'s target market in Germany?

Pinko (fashion)'s target market in Germany covers an estimated 291,195 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pinko (fashion) customers?

78.1% of the Pinko (fashion) audience are female, 21.9% are male, with an average age of 40.1 years.

03

Which brands do Pinko (fashion) fans like most?

Pinko (fashion) fans show strongest brand affinity for ELISABETTA FRANCHI (160.16×), Patrizia Pepe (166.85×), and Reiss (brand) (34.03×) over the country average.

04

Where do Pinko (fashion) fans live in Germany?

Pinko (fashion) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Pinko (fashion) fans also like?

Beyond Pinko (fashion) itself, the audience over-indexes on Patrizia Pepe (166.85×), Reiss (brand) (34.03×), Prosthetic makeup (38.6×), and Iceberg (fashion house) (54.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Pinko (fashion) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pinko (fashion). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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