Pinko (fashion) Audience in Germany
Pinko (fashion) has an estimated audience of 293,097 people in Germany. 78.1% are female, 21.9% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: ELISABETTA FRANCHI, Patrizia Pepe, Reiss (brand), Prosthetic makeup, Iceberg (fashion house).
The average Pinko (fashion) fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include ELISABETTA FRANCHI, Patrizia Pepe, Reiss (brand), with strongest over-indexing on ELISABETTA FRANCHI (160.16× the country average). Demographically, the Pinko (fashion) audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Quality Awareness, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Pinko (fashion) fans
| Metric | Value |
|---|---|
| Female | 78.1% |
| Male | 21.9% |
| Average age | 40.1 |
| Estimated audience size | 293,097 |
Audience persona
The typical Pinko (fashion) fan in Germany is more female, around 40.1 years old, with strong Quality Awareness tendencies and a notable affinity for ELISABETTA FRANCHI.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 70,661 | 1.1× |
| Bayern | 65,664 | 1.39× |
| Baden-Württemberg | 48,054 | 1.2× |
| Hessen | 32,334 | 1.45× |
| Niedersachsen | 25,791 | 0.91× |
| Berlin | 18,416 | 1.41× |
| Rheinland-Pfalz | 15,563 | 1.06× |
| Sachsen | 12,180 | 0.85× |
| Hamburg | 8,685 | 1.31× |
| Brandenburg | 7,560 | 0.83× |
| Schleswig-Holstein | 7,391 | 0.7× |
| Sachsen-Anhalt | 4,976 | 0.66× |
| Thüringen | 4,725 | 0.63× |
| Mecklenburg-Vorpommern | 3,697 | 0.66× |
| Saarland | 3,079 | 0.86× |
| Bremen | 2,476 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ELISABETTA FRANCHI | 160.16× | Fashion & Accessoires |
| Patrizia Pepe | 166.85× | Fashion & Accessoires |
| Reiss (brand) | 34.03× | Fashion & Accessoires |
| Prosthetic makeup | 38.6× | Beauty & Wellness |
| Iceberg (fashion house) | 54.11× | Fashion & Accessoires |
| Millie Bobby Brown | 10.34× | Movies & TV |
| Hermès | 5.95× | Fashion & Accessoires |
| Temptation Island (TV series) | 20.44× | Movies & TV |
| Legally Blonde | 27.64× | Movies & TV |
| American Vintage | 20× | Fashion & Accessoires |
| Street One | 7.8× | Fashion & Accessoires |
| Gymshark | 10.44× | Sports |
| Pierre Balmain | 84.27× | Fashion & Accessoires |
| Trussardi | 57.32× | Fashion & Accessoires |
| Liu·Jo | 38.35× | Fashion & Accessoires |
| Gossip Girl (novel series) | 20× | Literature |
| Airbrush makeup | 23.76× | Beauty & Wellness |
| Uniqlo | 6.44× | Shopping |
| Alpaca fiber | 103.84× | Fashion & Accessoires |
| Vente privee | 20× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2 |
| Creativity | OPEN | 1.66 |
| Design Affinity | PREMIUM | 1.56 |
| Early Adopter Mentality | POWER | 1.48 |
| Sustainability | BALANCE | 1.43 |
| Indulgence | JOY | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 39.5% |
| Spain | 5.6% |
| Germany | 4.7% |
See Pinko (fashion) audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Pinko (fashion) have in Germany?
Pinko (fashion) has an estimated audience of 293,097 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pinko (fashion) fans?
78.1% of Pinko (fashion) fans are female, 21.9% are male, with an average age of 40.1 years.
Which brands do Pinko (fashion) fans like most?
Pinko (fashion) fans show strongest brand affinity for ELISABETTA FRANCHI (160.16×), Patrizia Pepe (166.85×), and Reiss (brand) (34.03×) over the country average.
Where do Pinko (fashion) fans live in Germany?
Pinko (fashion) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 70,661), Bayern (reach 65,664), and Baden-Württemberg (reach 48,054). These three regions account for the largest share of the active audience.
What other brands do Pinko (fashion) fans also like?
Beyond Pinko (fashion) itself, the audience over-indexes on Patrizia Pepe (166.85×), Reiss (brand) (34.03×), Prosthetic makeup (38.6×), and Iceberg (fashion house) (54.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pinko (fashion). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.