Vente privee Audience in Germany
Vente privee has an estimated audience of 337,462 people in Germany. 73.5% are female, 26.5% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hakone, Kanagawa, Rossmann, Knokke-Heist, Gil Ofarim, Jersey (fabric).
The average Vente privee fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hakone, Kanagawa, Rossmann, Knokke-Heist, with strongest over-indexing on Hakone, Kanagawa (20× the country average). Demographically, the Vente privee audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Fashion
Demographics of Vente privee fans
| Metric | Value |
|---|---|
| Female | 73.5% |
| Male | 26.5% |
| Average age | 40.3 |
| Estimated audience size | 337,462 |
Audience persona
The typical Vente privee fan in Germany is more female, around 40.3 years old, with strong Design Affinity tendencies and a notable affinity for Hakone, Kanagawa.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 154,961 | 1.18× |
| Bayern | 125,286 | 1.3× |
| Baden-Württemberg | 114,875 | 1.41× |
| Hessen | 70,310 | 1.54× |
| Niedersachsen | 48,511 | 0.83× |
| Rheinland-Pfalz | 34,335 | 1.15× |
| Berlin | 25,580 | 0.96× |
| Schleswig-Holstein | 20,203 | 0.94× |
| Sachsen | 19,568 | 0.67× |
| Hamburg | 16,840 | 1.25× |
| Thüringen | 14,668 | 0.96× |
| Brandenburg | 13,021 | 0.7× |
| Mecklenburg-Vorpommern | 8,809 | 0.77× |
| Saarland | 7,957 | 1.08× |
| Sachsen-Anhalt | 7,216 | 0.47× |
| Bremen | 4,062 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hakone, Kanagawa | 20× | Travel & Leisure |
| Rossmann | 2.17× | Shopping |
| Knokke-Heist | 15.51× | Travel & Leisure |
| Gil Ofarim | 2.2× | Music & Radio |
| Jersey (fabric) | 6.63× | Fashion & Accessoires |
| Mothercare | 2.47× | Kids & Family |
| Coworking | 4.39× | Business & Career |
| Goop | 7.77× | Internet & Social Media |
| Jack White | 1.81× | Movies & TV |
| Heerhugowaard | 16.96× | Travel & Leisure |
| Škoda Kodiaq | 1.58× | Cars & Mobility |
| Kieser Training | 2.83× | Sports |
| Janitor | 3.95× | Home & Garden |
| Hard Knocks | 16.42× | Movies & TV |
| Home Delivery | 1.61× | Food & Beverages |
| Information sensitivity | 3.06× | Technology & Electronics |
| Hana, Hawaii | 6.45× | Travel & Leisure |
| Hormones: The Series | 4.81× | Movies & TV |
| Harlow | 8.7× | Travel & Leisure |
| Mount Arafat | 5.31× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.45 |
| Creativity | OPEN | 1.44 |
| Quality Awareness | PREMIUM | 1.37 |
| Urban Lifestyle | OPEN | 1.28 |
| Individualism | JOY | 1.28 |
| Family Orientation | CONSERVATISM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 55.2% |
| Italy | 11.4% |
| Spain | 9.5% |
See Vente privee audiences in other countries
More Fashion audiences in Germany
- Amazon.com (18,995,336)
- H&M (17,230,952)
- TK Maxx (13,331,315)
- Primark (10,232,862)
- AliExpress (9,939,464)
Frequently asked questions
How many fans does Vente privee have in Germany?
Vente privee has an estimated audience of 337,462 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vente privee fans?
73.5% of Vente privee fans are female, 26.5% are male, with an average age of 40.3 years.
Which brands do Vente privee fans like most?
Vente privee fans show strongest brand affinity for Hakone, Kanagawa (20×), Rossmann (2.17×), and Knokke-Heist (15.51×) over the country average.
Where do Vente privee fans live in Germany?
Vente privee fans in Germany are most concentrated in Nordrhein-Westfalen (reach 154,961), Bayern (reach 125,286), and Baden-Württemberg (reach 114,875). These three regions account for the largest share of the active audience.
What other brands do Vente privee fans also like?
Beyond Vente privee itself, the audience over-indexes on Rossmann (2.17×), Knokke-Heist (15.51×), Gil Ofarim (2.2×), and Jersey (fabric) (6.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vente privee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.