Missoni Audience in United States
Missoni has an estimated audience of 2,182,080 people in United States. 72.1% are female, 27.9% are male, average age 34.4. Top regions: New York, California, Florida.
The average Missoni fan in United States is 34.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Demographically, the Missoni audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion
Demographics of Missoni fans
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 34.4 |
| Estimated audience size | 2,182,080 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 483,057 | 3.96× |
| California | 437,130 | 1.82× |
| Florida | 299,641 | 2.03× |
| Texas | 188,356 | 1× |
| New Jersey | 101,813 | 1.83× |
| Illinois | 101,679 | 1.4× |
| Georgia | 92,806 | 1.38× |
| Massachusetts | 78,565 | 1.83× |
| Pennsylvania | 77,255 | 1.05× |
| Virginia | 57,868 | 1.09× |
| Michigan | 54,044 | 0.95× |
| Washington | 53,848 | 1.23× |
| North Carolina | 53,791 | 0.82× |
| Ohio | 47,129 | 0.7× |
| Maryland | 42,858 | 1.14× |
| Connecticut | 39,882 | 1.82× |
| Arizona | 35,726 | 0.8× |
| Colorado | 33,154 | 0.96× |
| Minnesota | 33,039 | 1.06× |
| Nevada | 32,800 | 1.55× |
| Tennessee | 32,764 | 0.75× |
| South Carolina | 24,860 | 0.76× |
| Oregon | 24,561 | 0.98× |
| Indiana | 24,093 | 0.6× |
| Missouri | 22,210 | 0.63× |
| Louisiana | 21,027 | 0.75× |
| Wisconsin | 20,321 | 0.62× |
| Washington, District of Columbia | 18,868 | 2.88× |
| Alabama | 15,938 | 0.52× |
| Hawaii | 15,377 | 1.64× |
| Kentucky | 15,021 | 0.55× |
| Oklahoma | 13,648 | 0.56× |
| Utah | 13,466 | 0.69× |
| Kansas | 10,047 | 0.58× |
| Iowa | 9,660 | 0.54× |
| Arkansas | 8,704 | 0.48× |
| Mississippi | 8,277 | 0.46× |
| Rhode Island | 8,210 | 1.18× |
| New Hampshire | 6,549 | 0.76× |
| New Mexico | 6,156 | 0.56× |
| Maine | 5,988 | 0.77× |
| Idaho | 5,924 | 0.54× |
| Delaware | 4,571 | 0.76× |
| Nebraska | 4,501 | 0.41× |
| West Virginia | 4,184 | 0.41× |
| Vermont | 3,492 | 0.91× |
| Montana | 3,275 | 0.54× |
| Alaska | 2,087 | 0.45× |
| North Dakota | 1,865 | 0.42× |
| Wyoming | 1,692 | 0.52× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.9 |
| Design Affinity | PREMIUM | 2.73 |
| Sustainability | BALANCE | 2.7 |
| Indulgence | JOY | 2.14 |
| Quality Awareness | PREMIUM | 2.06 |
| Pet Ownership | JOY | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.5% |
| Italy | 12.7% |
| United Kingdom | 9.0% |
See Missoni audiences in other countries
More Luxury fashion audiences in United States
- Louis Vuitton (30,203,891)
- Gucci (21,562,600)
- Neiman Marcus (20,876,073)
- Chanel (18,080,572)
- Prada (13,129,419)
How to read this data
Audience size is the estimated number of people in United States who actively search for Missoni. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.