Rascasse Audience Intelligence

Farfetch Target Market in United States

A data profile of the people who buy, follow and care about Farfetch in United States — modelled from more than twelve digital signal sources. Farfetch has an estimated audience of 2,084,527 people in United States.

#4among Luxury fashion shop in United States#1410among Brand in United States#249in Shopping

The average Farfetch fan in United States is 32.7 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Kingsman, Aimé Leon Dore, Chrome Hearts, with strongest over-indexing on Kingsman (154.88× the country average).

Demographically, the Farfetch audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Farfetch fan in United States is more female, around 32.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Kingsman.

Category: Shopping · Type: Brand · Subtype: Luxury fashion shop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Farfetch profile in United States.

Audience size
2.1M
in United States
Gender
69.0%♀
31.0% male
Age
32.7
average years
Country rank
#13790
Brand in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Farfetch

69.0% are female, 31.0% are male, average age 32.7.

Fig. 02

Gender split

69.0%
Female
31.0%
Male
Demographic split for Farfetch audience in United States
MetricValue
Female69.0%
Male31.0%
Average age32.7
Estimated audience size2,084,527
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Farfetch audience in United States
Age bracketShare%
16-1935%
20-2924%
30-3918%
40-4914%
50+9%
Fig. 04

Worldwide distribution

11.6%

of the worldwide Farfetch audience comes from United States.

Worldwide audience distribution share by country for Farfetch
CountryShare
United States11.6%
Brazil9.6%
Italy8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Farfetch audience in United States is strongest.

Fig. 05

Top regions by affinity

Farfetch customers by region in United States
#RegionReachAffinity×
01New York~400K3.63×
02Washington, District of Columbia~20K3.04×
03New Jersey~100K2.13×
04Maryland~80K2.10×
05Illinois~100K1.87×
06Florida~200K1.71×
07Georgia~100K1.70×
08California~300K1.47×
09Connecticut~30K1.40×
10Delaware~8K1.38×
11Massachusetts~50K1.29×
12Michigan~70K1.27×
13Alabama~40K1.25×
14Virginia~60K1.19×
15Pennsylvania~90K1.18×
16Louisiana~30K1.14×
17Mississippi~20K1.09×
18Texas~200K1.03×
19Tennessee~40K1.01×
20Wisconsin~30K0.96×
21Nevada~20K0.91×
22Missouri~30K0.89×
23Rhode Island~6K0.89×
24North Carolina~60K0.88×
25South Carolina~30K0.87×
26Washington~40K0.85×
27Ohio~60K0.84×
28Hawaii~8K0.82×
29Indiana~30K0.77×
30Arizona~30K0.72×
31Vermont~3K0.68×
32Arkansas~10K0.66×
33Alaska~3K0.66×
34Colorado~20K0.62×
35Oregon~10K0.61×
36Maine~5K0.61×
37Kansas~10K0.59×
38Minnesota~20K0.58×
39Kentucky~20K0.58×
40North Dakota~3K0.58×
41New Hampshire~5K0.57×
42South Dakota~3K0.53×
43Iowa~9K0.51×
44West Virginia~5K0.51×
45Montana~3K0.51×
46Oklahoma~10K0.50×
47Utah~10K0.50×
48Nebraska~5K0.50×
49New Mexico~5K0.50×
50Idaho~5K0.46×
Fig. 06

Affinity by region

Affinity by region — Farfetch, United States
0.46×1.00×3.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Farfetch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Farfetch audience
#·InterestCategoryAffinity×
01Aimé Leon DoreFashion & Accessoires193.94×
02TotemeFashion & Accessoires158.64×
03The Elder StatesmanFashion & Accessoires156.14×
04Heron PrestonFashion & Accessoires155.78×
05KitonFashion & Accessoires155.19×
06KingsmanMovies & TV154.88×
07SKYLRKFashion & Accessoires154.88×
08Gallery DeptFashion & Accessoires104.76×
09AMIRIFashion & Accessoires104.52×
10Dover Street MarketShopping103.72×
11Palm AngelsFashion & Accessoires79.52×
12Virgil AblohFashion & Accessoires79.24×
13VloneFashion & Accessoires79.18×
14JacquemusFashion & Accessoires78.85×
15Chrome HeartsFashion & Accessoires78.48×
16MschfFashion & Accessoires78.44×
17Off WhiteFashion & Accessoires78.36×
18Chrome HearsBusiness & Career29.01×
19QueensTravel & Leisure6.71×
20Macy'sShopping3.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Farfetch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Farfetch audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.67×
Quality AwarenessPREMIUM2.43×
Design AffinityPREMIUM2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Farfetch audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.72×
Pet OwnershipJOY0.77×
SpiritualityBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Farfetch's target market in United States?

Farfetch's target market in United States covers an estimated 2,084,527 people, concentrated in New York and California.

02

What is the gender split and age of Farfetch customers?

69.0% of the Farfetch audience are female, 31.0% are male, with an average age of 32.7 years.

03

Which brands do Farfetch fans like most?

Farfetch fans show strongest brand affinity for Kingsman (154.88×), Aimé Leon Dore (193.94×), and Chrome Hearts (78.48×) over the country average.

04

Where do Farfetch fans live in United States?

Farfetch fans in United States are most concentrated in New York (reach ~400K), California (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Farfetch fans also like?

Beyond Farfetch itself, the audience over-indexes on Aimé Leon Dore (193.94×), Chrome Hearts (78.48×), SKYLRK (154.88×), and AMIRI (104.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury fashion shop audiences in United States

See Farfetch audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Farfetch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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