Farfetch Audience in United States

Farfetch logo

Farfetch has an estimated audience of 2,154,523 people in United States. 69.0% are female, 31.0% are male, average age 32.7. Top regions: New York, California, Florida. Top brand affinities: Aimé Leon Dore, Kingsman, Chrome Hearts, AMIRI, Off White.

The average Farfetch fan in United States is 32.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Aimé Leon Dore, Kingsman, Chrome Hearts, with strongest over-indexing on Aimé Leon Dore (193.94× the country average). Demographically, the Farfetch audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Luxury fashion shop

Demographics of Farfetch fans

Demographic split for Farfetch audience in United States
MetricValue
Female69.0%
Male31.0%
Average age32.7
Estimated audience size2,154,523

Audience persona

The typical Farfetch fan in United States is more female, around 32.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Aimé Leon Dore.

Top regions in United States

Top regions ranked by reach for Farfetch in United States
RegionReachAffinity
New York469,8063.9×
California365,0421.54×
Florida253,4661.74×
Texas194,8101.05×
Illinois144,1452.01×
New Jersey122,4422.23×
Georgia115,5891.74×
Pennsylvania88,8361.22×
Maryland79,0832.13×
Michigan73,5241.31×
Virginia62,7761.2×
North Carolina57,6160.89×
Massachusetts56,5661.33×
Ohio55,3460.83×
Tennessee43,3921×
Washington36,1530.84×
Alabama35,7871.19×
Louisiana31,8051.14×
Arizona31,0660.71×
Wisconsin30,9760.96×
Missouri30,7790.89×
Indiana30,2820.77×
Connecticut30,0651.39×
South Carolina27,4900.85×
Washington, District of Columbia20,1453.11×
Colorado19,7220.58×
Mississippi17,9251.01×
Nevada17,9140.86×
Minnesota17,4410.56×
Oregon14,6090.59×
Kentucky14,3180.53×
Arkansas10,9300.62×
Oklahoma10,5640.44×
Iowa8,6700.49×
Utah8,4500.44×
Kansas8,1430.48×
Delaware7,8621.32×
Hawaii7,1280.77×
Rhode Island5,9210.86×
Nebraska4,6870.43×
New Mexico4,5670.42×
Maine4,4380.58×
West Virginia4,1210.41×
New Hampshire4,0820.48×
Idaho3,8660.36×
Montana2,3900.4×
Vermont2,3110.61×
Alaska2,2240.48×
North Dakota2,0530.46×
South Dakota1,9600.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Farfetch audience
BrandAffinityCategory
Aimé Leon Dore193.94×Fashion & Accessoires
Kingsman154.88×Movies & TV
Chrome Hearts78.48×Fashion & Accessoires
AMIRI104.52×Fashion & Accessoires
Off White78.36×Fashion & Accessoires
Chrome Hears29.01×Business & Career
Gallery Dept104.76×Fashion & Accessoires
Toteme158.64×Fashion & Accessoires
Palm Angels79.52×Fashion & Accessoires
Jacquemus78.85×Fashion & Accessoires
Heron Preston155.78×Fashion & Accessoires
Virgil Abloh79.24×Fashion & Accessoires
Dover Street Market103.72×Shopping
Mschf78.44×Fashion & Accessoires
Kiton155.19×Fashion & Accessoires
Vlone79.18×Fashion & Accessoires
Queens6.71×Travel & Leisure
Macy's3.89×Shopping
The Elder Statesman156.14×Fashion & Accessoires
Tatras157.45×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Farfetch audience
TraitClusterScore
Luxury OrientationPREMIUM3.11
Design AffinityPREMIUM2.58
Quality AwarenessPREMIUM2.33
Early Adopter MentalityPOWER2.02
SustainabilityBALANCE1.77
IndulgenceJOY1.61

Worldwide distribution

Worldwide audience distribution share by country for Farfetch
CountryShare
United States12.1%
Brazil9.6%
Italy8.0%

See Farfetch audiences in other countries

More Luxury fashion shop audiences in United States

Frequently asked questions

How many fans does Farfetch have in United States?

Farfetch has an estimated audience of 2,154,523 people in United States, concentrated in New York and California.

What is the gender split and age of Farfetch fans?

69.0% of Farfetch fans are female, 31.0% are male, with an average age of 32.7 years.

Which brands do Farfetch fans like most?

Farfetch fans show strongest brand affinity for Aimé Leon Dore (193.94×), Kingsman (154.88×), and Chrome Hearts (78.48×) over the country average.

Where do Farfetch fans live in United States?

Farfetch fans in United States are most concentrated in New York (reach 469,806), California (reach 365,042), and Florida (reach 253,466). These three regions account for the largest share of the active audience.

What other brands do Farfetch fans also like?

Beyond Farfetch itself, the audience over-indexes on Kingsman (154.88×), Chrome Hearts (78.48×), AMIRI (104.52×), and Off White (78.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Farfetch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.