Rascasse Audience Intelligence

Mschf Target Market in United States

A data profile of the people who buy, follow and care about Mschf in United States — modelled from more than twelve digital signal sources. Mschf has an estimated audience of 384,007 people in United States.

#4403among Brand in United States#1464in Fashion & Accessoires

The average Mschf fan in United States is 25.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Farfetch, Sneaker collecting, Sprayground, with strongest over-indexing on Farfetch (78.44× the country average).

Demographically, the Mschf audience skews balanced with an average age of 25.4, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mschf fan in United States is balanced, around 25.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Farfetch.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mschf profile in United States.

Audience size
384K
in United States
Gender
54.9%♀
45.1% male
Age
25.4
average years
Country rank
#42528
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mschf

54.9% are female, 45.1% are male, average age 25.4.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Mschf audience in United States
MetricValue
Female54.9%
Male45.1%
Average age25.4
Estimated audience size384,007
Fig. 03

Age distribution

Ø 25.4
average years
Age distribution of the Mschf audience in United States
Age bracketShare%
16-1959%
20-2925%
30-398%
40-496%
50+1%
Fig. 04

Worldwide distribution

36.4%

of the worldwide Mschf audience comes from United States.

Worldwide audience distribution share by country for Mschf
CountryShare
United States36.4%
Japan7.9%
China6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mschf audience in United States is strongest.

Fig. 05

Top regions by affinity

Mschf customers by region in United States
#RegionReachAffinity×
01New York~40K1.84×
02California~60K1.32×
03Massachusetts~9K1.19×
04Rhode Island~1K1.19×
05Washington~9K1.17×
06Utah~4K1.16×
07Oregon~5K1.13×
08Connecticut~4K1.09×
09Georgia~10K1.08×
10Virginia~10K1.08×
11Colorado~7K1.08×
12New Jersey~10K1.07×
13Kentucky~5K1.04×
14Oklahoma~4K1.03×
15Missouri~6K1.02×
16Arizona~8K1.01×
17Nevada~4K1.01×
18Texas~30K1.00×
19Illinois~10K1.00×
20North Carolina~10K1.00×
21Michigan~10K1.00×
22Indiana~7K1.00×
23Alaska<1K1.00×
24Pennsylvania~10K0.99×
25New Mexico~2K0.99×
26Maine~1K0.99×
27Washington, District of Columbia~1K0.99×
28Montana~1K0.99×
29Vermont<1K0.99×
30Ohio~10K0.98×
31Kansas~3K0.98×
32New Hampshire~2K0.98×
33North Dakota<1K0.98×
34Nebraska~2K0.97×
35Tennessee~7K0.96×
36Hawaii~2K0.96×
37Arkansas~3K0.95×
38Maryland~6K0.94×
39Wisconsin~5K0.94×
40Idaho~2K0.94×
41West Virginia~2K0.93×
42South Dakota<1K0.93×
43Louisiana~4K0.90×
44Delaware<1K0.90×
45Minnesota~5K0.89×
46Alabama~5K0.88×
47Iowa~3K0.88×
48South Carolina~5K0.87×
49Mississippi~3K0.87×
50Florida~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Mschf, United States
0.86×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mschf audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mschf audience
#·InterestCategoryAffinity×
01FarfetchShopping78.44×
02SpraygroundFashion & Accessoires13.22×
03Creed (band)Music & Radio9.66×
04Sneaker collectingFashion & Accessoires6.60×
05PumaFashion & Accessoires5.46×
06Air JordanFashion & Accessoires4.83×
07High-net-worth individualBusiness & Career4.78×
08MilanTravel & Leisure4.48×
09Nordstrom rackFashion & Accessoires3.37×
10StreetwearFashion & Accessoires3.31×
11PoshmarkShopping3.21×
12Drop shippingShopping3.10×
13Louis VuittonFashion & Accessoires2.74×
14ULTA BeautyBeauty & Wellness2.63×
15NikeFashion & Accessoires2.32×
16Luxury goodsFashion & Accessoires1.90×
17Target CorporationShopping1.75×
18TikTokInternet & Social Media1.71×
19HobbyHome & Garden1.70×
20ShoesFashion & Accessoires1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mschf audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mschf audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.89×
Luxury OrientationPREMIUM1.80×
Design AffinityPREMIUM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mschf audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.66×
TraditionCONSERVATISM0.72×
Community OrientationOPEN0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mschf's target market in United States?

Mschf's target market in United States covers an estimated 384,007 people, concentrated in California and New York.

02

What is the gender split and age of Mschf customers?

54.9% of the Mschf audience are female, 45.1% are male, with an average age of 25.4 years.

03

Which brands do Mschf fans like most?

Mschf fans show strongest brand affinity for Farfetch (78.44×), Sneaker collecting (6.6×), and Sprayground (13.22×) over the country average.

04

Where do Mschf fans live in United States?

Mschf fans in United States are most concentrated in California (reach ~60K), New York (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Mschf fans also like?

Beyond Mschf itself, the audience over-indexes on Sneaker collecting (6.6×), Sprayground (13.22×), Nordstrom rack (3.37×), and Streetwear (3.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Mschf audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mschf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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