Mschf Audience in United States
Mschf has an estimated audience of 400,630 people in United States. 51.9% are female, 48.1% are male, average age 26.4. Top regions: California, New York, Texas. Top brand affinities: Elsword, Home equity, Combat sport, Gilt.com, Home construction.
The average Mschf fan in United States is 26.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Elsword, Home equity, Combat sport, with strongest over-indexing on Elsword (35.39× the country average). Demographically, the Mschf audience skews balanced with an average age of 26.4, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Mschf fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 26.4 |
| Estimated audience size | 400,630 |
Audience persona
The typical Mschf fan in United States is balanced, around 26.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 61,509 | 1.4× |
| New York | 38,224 | 1.71× |
| Texas | 34,366 | 1× |
| Florida | 24,704 | 0.91× |
| Illinois | 14,575 | 1.09× |
| Pennsylvania | 13,900 | 1.03× |
| Georgia | 12,668 | 1.03× |
| Ohio | 12,025 | 0.97× |
| North Carolina | 11,562 | 0.96× |
| New Jersey | 11,131 | 1.09× |
| Michigan | 10,954 | 1.05× |
| Washington | 10,410 | 1.3× |
| Virginia | 9,519 | 0.98× |
| Massachusetts | 8,982 | 1.14× |
| Arizona | 7,707 | 0.94× |
| Tennessee | 7,607 | 0.95× |
| Indiana | 7,436 | 1.02× |
| Colorado | 7,307 | 1.16× |
| Maryland | 6,877 | 1× |
| Missouri | 6,304 | 0.98× |
| Oregon | 5,659 | 1.23× |
| Wisconsin | 5,655 | 0.94× |
| Minnesota | 5,270 | 0.92× |
| South Carolina | 5,062 | 0.84× |
| Kentucky | 4,613 | 0.92× |
| Alabama | 4,537 | 0.81× |
| Utah | 4,416 | 1.23× |
| Nevada | 4,385 | 1.13× |
| Oklahoma | 4,348 | 0.98× |
| Louisiana | 4,321 | 0.84× |
| Connecticut | 4,310 | 1.07× |
| Kansas | 2,868 | 0.91× |
| Arkansas | 2,776 | 0.84× |
| Iowa | 2,775 | 0.84× |
| Mississippi | 2,213 | 0.67× |
| Idaho | 2,007 | 1× |
| Rhode Island | 1,995 | 1.56× |
| New Mexico | 1,994 | 0.99× |
| Nebraska | 1,879 | 0.94× |
| West Virginia | 1,815 | 0.97× |
| Hawaii | 1,654 | 0.96× |
| New Hampshire | 1,555 | 0.98× |
| Washington, District of Columbia | 1,321 | 1.1× |
| Maine | 1,282 | 0.89× |
| Montana | 945 | 0.85× |
| Delaware | 842 | 0.76× |
| South Dakota | 738 | 0.8× |
| Alaska | 727 | 0.85× |
| Vermont | 720 | 1.02× |
| North Dakota | 599 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 35.39× | Games |
| Home equity | 3.25× | Home & Garden |
| Combat sport | 1.91× | Sports |
| Gilt.com | 9.7× | Shopping |
| Home construction | 1.68× | Home & Garden |
| Sub Zero (Official) | 9.91× | Literature |
| Bank account | 2.49× | Business & Career |
| JDSU | 2.76× | Business & Career |
| Iowa Lottery | 8.96× | Games |
| Cam Ward | 3.23× | Sports |
| Stamp collecting | 3.27× | Home & Garden |
| Highland games | 5.89× | Sports |
| Thom Browne | 5.87× | Fashion & Accessoires |
| Ellen Burstyn | 5.6× | Movies & TV |
| Staycation | 2.03× | Home & Garden |
| Graham Greene | 3.73× | Literature |
| Regional styles of Mexican music | 1.64× | Music & Radio |
| Ohio State Buckeyes women's basketball | 6.85× | Sports |
| Nick Jr. (Australia) | 5.06× | Kids & Family |
| Home staging | 2.78× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.39 |
| LGBTQ+ Identity | OPEN | 1.96 |
| Luxury Orientation | PREMIUM | 1.89 |
| Design Affinity | PREMIUM | 1.63 |
| Sustainability | BALANCE | 1.38 |
| Sports Activity | POWER | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.5% |
| Japan | 7.6% |
| China | 5.6% |
See Mschf audiences in other countries
More Fashion & Accessoires audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Mschf have in United States?
Mschf has an estimated audience of 400,630 people in United States, concentrated in California and New York.
What is the gender split and age of Mschf fans?
51.9% of Mschf fans are female, 48.1% are male, with an average age of 26.4 years.
Which brands do Mschf fans like most?
Mschf fans show strongest brand affinity for Elsword (35.39×), Home equity (3.25×), and Combat sport (1.91×) over the country average.
Where do Mschf fans live in United States?
Mschf fans in United States are most concentrated in California (reach 61,509), New York (reach 38,224), and Texas (reach 34,366). These three regions account for the largest share of the active audience.
What other brands do Mschf fans also like?
Beyond Mschf itself, the audience over-indexes on Home equity (3.25×), Combat sport (1.91×), Gilt.com (9.7×), and Home construction (1.68×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mschf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.