Rascasse Audience Intelligence

AMIRI Target Market in United States

A data profile of the people who buy, follow and care about AMIRI in United States — modelled from more than twelve digital signal sources. AMIRI has an estimated audience of 1,720,397 people in United States.

#42among Luxury fashion in United States#1649among Brand in United States#704in Fashion & Accessoires

The average AMIRI fan in United States is 33.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Farfetch, Balenciaga, Givenchy, with strongest over-indexing on Farfetch (104.52× the country average).

Demographically, the AMIRI audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical AMIRI fan in United States is more female, around 33.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Farfetch.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AMIRI profile in United States.

Audience size
1.7M
in United States
Gender
65.9%♀
34.1% male
Age
33.9
average years
Country rank
#16002
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of AMIRI

65.9% are female, 34.1% are male, average age 33.9.

Fig. 02

Gender split

65.9%
Female
34.1%
Male
Demographic split for AMIRI audience in United States
MetricValue
Female65.9%
Male34.1%
Average age33.9
Estimated audience size1,720,397
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the AMIRI audience in United States
Age bracketShare%
16-1932%
20-2923%
30-3918%
40-4915%
50+11%
Fig. 04

Worldwide distribution

29.7%

of the worldwide AMIRI audience comes from United States.

Worldwide audience distribution share by country for AMIRI
CountryShare
United States29.7%
Japan10.1%
Germany7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AMIRI audience in United States is strongest.

Fig. 05

Top regions by affinity

AMIRI customers by region in United States
#RegionReachAffinity×
01New York~200K2.13×
02Illinois~100K2.12×
03California~400K1.91×
04Washington, District of Columbia~10K1.88×
05Georgia~100K1.87×
06Florida~200K1.82×
07Nevada~30K1.78×
08Maryland~50K1.76×
09Texas~300K1.68×
10Louisiana~40K1.63×
11Mississippi~20K1.58×
12Alabama~40K1.54×
13New Jersey~70K1.51×
14Arizona~50K1.43×
15Delaware~6K1.15×
16Michigan~50K1.13×
17Connecticut~20K1.12×
18Virginia~50K1.09×
19Tennessee~40K1.09×
20Pennsylvania~60K1.06×
21North Carolina~60K1.06×
22South Carolina~30K1.05×
23Wisconsin~30K1.05×
24Rhode Island~6K1.00×
25Massachusetts~30K0.99×
26Indiana~30K0.96×
27Arkansas~10K0.93×
28Ohio~50K0.91×
29Missouri~30K0.90×
30New Mexico~8K0.88×
31Colorado~20K0.72×
32Kentucky~20K0.70×
33Oklahoma~10K0.67×
34Alaska~3K0.67×
35Vermont~2K0.67×
36North Dakota~2K0.66×
37Washington~20K0.63×
38Nebraska~6K0.63×
39South Dakota~3K0.63×
40Kansas~9K0.61×
41Montana~3K0.61×
42Hawaii~5K0.60×
43Minnesota~20K0.59×
44Oregon~10K0.58×
45Utah~9K0.58×
46West Virginia~5K0.57×
47Iowa~8K0.56×
48Idaho~5K0.55×
49New Hampshire~4K0.55×
50Maine~3K0.54×
Fig. 06

Affinity by region

Affinity by region — AMIRI, United States
0.54×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AMIRI audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AMIRI audience
#·InterestCategoryAffinity×
01FarfetchShopping104.52×
02Maison MargielaFashion & Accessoires15.26×
03BalenciagaFashion & Accessoires14.42×
04GivenchyFashion & Accessoires11.94×
05Stella McCartneyFashion & Accessoires10.37×
06LongchampFashion & Accessoires10.12×
07Acne StudiosFashion & Accessoires10.00×
08Yves Saint LaurentFashion & Accessoires7.72×
09BurberryFashion & Accessoires7.29×
10MilanTravel & Leisure6.40×
11PradaFashion & Accessoires6.33×
12Marc JacobsFashion & Accessoires6.22×
13VersaceFashion & Accessoires5.97×
14High-net-worth individualBusiness & Career5.95×
15HermèsFashion & Accessoires4.97×
16Nordstrom rackFashion & Accessoires4.66×
17Louis VuittonFashion & Accessoires4.64×
18GucciFashion & Accessoires3.97×
19LeatherFashion & Accessoires2.74×
20Luxury goodsFashion & Accessoires2.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AMIRI audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AMIRI audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.41×
IndulgenceJOY2.27×
Design AffinityPREMIUM2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AMIRI audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.70×
TraditionCONSERVATISM0.73×
Community OrientationOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is AMIRI's target market in United States?

AMIRI's target market in United States covers an estimated 1,720,397 people, concentrated in California and Texas.

02

What is the gender split and age of AMIRI customers?

65.9% of the AMIRI audience are female, 34.1% are male, with an average age of 33.9 years.

03

Which brands do AMIRI fans like most?

AMIRI fans show strongest brand affinity for Farfetch (104.52×), Balenciaga (14.42×), and Givenchy (11.94×) over the country average.

04

Where do AMIRI fans live in United States?

AMIRI fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do AMIRI fans also like?

Beyond AMIRI itself, the audience over-indexes on Balenciaga (14.42×), Givenchy (11.94×), Maison Margiela (15.26×), and Nordstrom rack (4.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury fashion audiences in United States

See AMIRI audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for AMIRI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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