AMIRI Audience in United States

AMIRI logo

AMIRI has an estimated audience of 1,772,086 people in United States. 64.3% are female, 35.7% are male, average age 34.3. Top regions: California, Texas, New York. Top brand affinities: Balenciaga, Farfetch, Kia Sportage, Givenchy, Autism Awareness.

The average AMIRI fan in United States is 34.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Balenciaga, Farfetch, Kia Sportage, with strongest over-indexing on Balenciaga (22.08× the country average). Demographically, the AMIRI audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of AMIRI fans

Demographic split for AMIRI audience in United States
MetricValue
Female64.3%
Male35.7%
Average age34.3
Estimated audience size1,772,086

Audience persona

The typical AMIRI fan in United States is more female, around 34.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Balenciaga.

Top regions in United States

Top regions ranked by reach for AMIRI in United States
RegionReachAffinity
California306,3951.57×
Texas229,7531.51×
New York228,0872.3×
Florida226,7881.89×
Illinois141,3322.39×
Georgia112,7752.07×
Pennsylvania67,2911.13×
New Jersey63,9071.42×
Michigan63,5021.37×
Maryland61,3072.01×
North Carolina58,9661.11×
Ohio51,3020.94×
Virginia50,0011.16×
Tennessee44,4571.25×
Arizona43,9321.21×
Alabama42,5131.72×
Louisiana40,7861.78×
Massachusetts33,8380.97×
South Carolina32,2621.21×
Indiana30,9790.96×
Missouri28,5021×
Wisconsin27,5721.03×
Mississippi25,6831.76×
Nevada24,8531.45×
Washington19,6890.55×
Connecticut19,3061.09×
Colorado16,5420.59×
Minnesota15,2280.6×
Kentucky14,0950.63×
Arkansas12,5440.86×
Washington, District of Columbia12,4302.33×
Oklahoma10,5450.54×
Oregon10,0010.49×
Kansas7,7790.56×
Utah7,1540.45×
Iowa7,0220.48×
New Mexico5,7390.65×
Delaware5,5231.13×
Rhode Island5,1550.91×
Nebraska4,6150.52×
Hawaii3,4280.45×
West Virginia2,8890.35×
Idaho2,4590.28×
New Hampshire2,3970.34×
Maine1,8510.29×
South Dakota1,2360.3×
North Dakota1,2120.33×
Alaska1,2100.32×
Montana9780.2×
Vermont8490.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for AMIRI audience
BrandAffinityCategory
Balenciaga22.08×Fashion & Accessoires
Farfetch50.87×Shopping
Kia Sportage41.97×Cars & Mobility
Givenchy16.48×Fashion & Accessoires
Autism Awareness12.83×Health
Diabetes mellitus awareness8.44×Health
Jeep Grand Cherokee13.23×Cars & Mobility
Maison Margiela18.38×Fashion & Accessoires
Honda HR-V30.29×Cars & Mobility
Prada9.44×Fashion & Accessoires
Louis Vuitton6.1×Fashion & Accessoires
Pre-school playgroup33.39×Kids & Family
Microblogging8.6×Technology & Electronics
Google Maps3.77×Internet & Social Media
Singer-songwriter3.86×Music & Radio
Stella McCartney14.52×Fashion & Accessoires
Burberry9.33×Fashion & Accessoires
Gucci5.87×Fashion & Accessoires
Yves Saint Laurent9.36×Fashion & Accessoires
Marc Jacobs8.62×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by AMIRI audience
TraitClusterScore
Luxury OrientationPREMIUM2.59
Design AffinityPREMIUM2.33
Early Adopter MentalityPOWER1.94
LGBTQ+ IdentityOPEN1.89
Quality AwarenessPREMIUM1.76
SustainabilityBALANCE1.64

Worldwide distribution

Worldwide audience distribution share by country for AMIRI
CountryShare
United States31.5%
Japan10.4%
Mexico5.4%

See AMIRI audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does AMIRI have in United States?

AMIRI has an estimated audience of 1,772,086 people in United States, concentrated in California and Texas.

What is the gender split and age of AMIRI fans?

64.3% of AMIRI fans are female, 35.7% are male, with an average age of 34.3 years.

Which brands do AMIRI fans like most?

AMIRI fans show strongest brand affinity for Balenciaga (22.08×), Farfetch (50.87×), and Kia Sportage (41.97×) over the country average.

Where do AMIRI fans live in United States?

AMIRI fans in United States are most concentrated in California (reach 306,395), Texas (reach 229,753), and New York (reach 228,087). These three regions account for the largest share of the active audience.

What other brands do AMIRI fans also like?

Beyond AMIRI itself, the audience over-indexes on Farfetch (50.87×), Kia Sportage (41.97×), Givenchy (16.48×), and Autism Awareness (12.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for AMIRI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.