AMIRI Audience in Germany
AMIRI has an estimated audience of 301,391 people in Germany. 63.1% are female, 36.9% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Farfetch, Hermès, Balmain, Breuninger, Monty Python's Life of Brian.
The average AMIRI fan in Germany is 36.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Farfetch, Hermès, Balmain, with strongest over-indexing on Farfetch (32.76× the country average). Demographically, the AMIRI audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion
Demographics of AMIRI fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 36.2 |
| Estimated audience size | 301,391 |
Audience persona
The typical AMIRI fan in Germany is more female, around 36.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Farfetch.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 89,163 | 1.35× |
| Bayern | 48,030 | 0.99× |
| Baden-Württemberg | 46,900 | 1.14× |
| Hessen | 35,479 | 1.54× |
| Niedersachsen | 30,075 | 1.03× |
| Rheinland-Pfalz | 20,496 | 1.36× |
| Berlin | 15,492 | 1.15× |
| Schleswig-Holstein | 10,678 | 0.99× |
| Hamburg | 9,391 | 1.38× |
| Sachsen | 9,177 | 0.62× |
| Brandenburg | 6,269 | 0.67× |
| Sachsen-Anhalt | 4,883 | 0.63× |
| Thüringen | 4,536 | 0.59× |
| Mecklenburg-Vorpommern | 3,095 | 0.54× |
| Bremen | 3,086 | 1.2× |
| Saarland | 3,068 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Farfetch | 32.76× | Shopping |
| Hermès | 4.72× | Fashion & Accessoires |
| Balmain | 15.61× | Fashion & Accessoires |
| Breuninger | 4.1× | Fashion & Accessoires |
| Monty Python's Life of Brian | 17.63× | Movies & TV |
| Mytheresa.com | 11.22× | Shopping |
| Balenciaga | 6.46× | Fashion & Accessoires |
| Louis Vuitton | 4.03× | Fashion & Accessoires |
| Gina Tricot | 7.08× | Fashion & Accessoires |
| Givenchy | 6.9× | Fashion & Accessoires |
| Drop shipping | 3.12× | Shopping |
| ICloud | 4.82× | Technology & Electronics |
| Ariana Grande | 5.02× | Music & Radio |
| TikTok | 1.62× | Internet & Social Media |
| Prada | 4.38× | Fashion & Accessoires |
| H&M | 1.91× | Shopping |
| Katie Holmes | 8.13× | Movies & TV |
| Designer clothing | 3.49× | Fashion & Accessoires |
| Gucci | 3.4× | Fashion & Accessoires |
| Maison Margiela | 7.03× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.85 |
| Design Affinity | PREMIUM | 1.73 |
| Early Adopter Mentality | POWER | 1.59 |
| Quality Awareness | PREMIUM | 1.52 |
| Indulgence | JOY | 1.48 |
| Creativity | OPEN | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.5% |
| Japan | 10.4% |
| Mexico | 5.4% |
See AMIRI audiences in other countries
More Luxury fashion audiences in Germany
- Hermès (11,938,967)
- Breuninger (9,291,974)
- Louis Vuitton (7,510,785)
- Gucci (5,055,835)
- Chanel (4,346,847)
Frequently asked questions
How many fans does AMIRI have in Germany?
AMIRI has an estimated audience of 301,391 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of AMIRI fans?
63.1% of AMIRI fans are female, 36.9% are male, with an average age of 36.2 years.
Which brands do AMIRI fans like most?
AMIRI fans show strongest brand affinity for Farfetch (32.76×), Hermès (4.72×), and Balmain (15.61×) over the country average.
Where do AMIRI fans live in Germany?
AMIRI fans in Germany are most concentrated in Nordrhein-Westfalen (reach 89,163), Bayern (reach 48,030), and Baden-Württemberg (reach 46,900). These three regions account for the largest share of the active audience.
What other brands do AMIRI fans also like?
Beyond AMIRI itself, the audience over-indexes on Hermès (4.72×), Balmain (15.61×), Breuninger (4.1×), and Monty Python's Life of Brian (17.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for AMIRI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.