Off White Audience in United States

Off White logo

Off White has an estimated audience of 2,320,648 people in United States. 61.8% are female, 38.2% are male, average age 31.5. Top regions: Florida, California, Texas. Top brand affinities: Farfetch, Autism Awareness, Kia Sportage, Diabetes mellitus awareness, Sneaker collecting.

The average Off White fan in United States is 31.5 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Farfetch, Autism Awareness, Kia Sportage, with strongest over-indexing on Farfetch (34.26× the country average). Demographically, the Off White audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of Off White fans

Demographic split for Off White audience in United States
MetricValue
Female61.8%
Male38.2%
Average age31.5
Estimated audience size2,320,648

Audience persona

The typical Off White fan in United States is more female, around 31.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Farfetch.

Top regions in United States

Top regions ranked by reach for Off White in United States
RegionReachAffinity
Florida287,4551.83×
California257,5821.01×
Texas217,1801.09×
New York197,1841.52×
Georgia152,9412.14×
Illinois126,3801.63×
North Carolina83,0261.19×
Alabama82,9472.56×
Michigan82,0601.35×
Ohio77,2961.08×
Louisiana76,2872.55×
Pennsylvania74,1160.95×
Maryland71,5111.79×
Virginia70,0001.24×
Tennessee69,5621.49×
New Jersey68,3181.16×
Missouri53,5321.43×
South Carolina46,7701.34×
Mississippi46,2932.42×
Indiana41,5020.98×
Massachusetts39,7250.87×
Arizona37,8740.8×
Wisconsin32,4630.93×
Washington31,0960.67×
Nevada25,8531.15×
Connecticut22,4060.96×
Colorado21,3780.58×
Kentucky20,2060.69×
Minnesota19,9170.6×
Arkansas16,7950.88×
Washington, District of Columbia16,4702.36×
Oregon14,2230.53×
Oklahoma13,8980.54×
Utah11,3100.54×
Kansas9,9800.55×
Iowa9,3690.49×
Hawaii6,5930.66×
Nebraska6,4500.55×
New Mexico5,9980.52×
Delaware5,8310.91×
Rhode Island5,1260.69×
West Virginia5,0420.47×
Idaho4,1300.35×
New Hampshire3,8740.42×
Maine3,3330.4×
Montana2,0450.32×
North Dakota1,9490.41×
Alaska1,9270.39×
South Dakota1,7950.33×
Vermont1,4560.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Off White audience
BrandAffinityCategory
Farfetch34.26×Shopping
Autism Awareness14.33×Health
Kia Sportage31.95×Cars & Mobility
Diabetes mellitus awareness9.41×Health
Sneaker collecting7.15×Fashion & Accessoires
Houston Astros9.25×Sports
Microblogging9.62×Technology & Electronics
Singer-songwriter4.27×Music & Radio
Streetwear4.86×Fashion & Accessoires
Honda HR-V21.36×Cars & Mobility
Los Angeles Dodgers5.92×Sports
Income tax10×Business & Career
Nike3.81×Fashion & Accessoires
Stussy8.89×Fashion & Accessoires
Pre-school playgroup23.94×Kids & Family
Electronic drum21.33×Music & Radio
Supreme5.98×Fashion & Accessoires
White Chicks10.94×Movies & TV
Louis Vuitton3.95×Fashion & Accessoires
Maison Margiela10.54×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Off White audience
TraitClusterScore
Early Adopter MentalityPOWER2.55
LGBTQ+ IdentityOPEN2.12
Luxury OrientationPREMIUM1.99
Design AffinityPREMIUM1.67
SustainabilityBALANCE1.43
Sports ActivityPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Off White
CountryShare
United States21.0%
Italy11.5%
Brazil7.8%

See Off White audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does Off White have in United States?

Off White has an estimated audience of 2,320,648 people in United States, concentrated in Florida and California.

What is the gender split and age of Off White fans?

61.8% of Off White fans are female, 38.2% are male, with an average age of 31.5 years.

Which brands do Off White fans like most?

Off White fans show strongest brand affinity for Farfetch (34.26×), Autism Awareness (14.33×), and Kia Sportage (31.95×) over the country average.

Where do Off White fans live in United States?

Off White fans in United States are most concentrated in Florida (reach 287,455), California (reach 257,582), and Texas (reach 217,180). These three regions account for the largest share of the active audience.

What other brands do Off White fans also like?

Beyond Off White itself, the audience over-indexes on Autism Awareness (14.33×), Kia Sportage (31.95×), Diabetes mellitus awareness (9.41×), and Sneaker collecting (7.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Off White. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.