Rascasse Audience Intelligence

Off White Target Market in United States

A data profile of the people who buy, follow and care about Off White in United States — modelled from more than twelve digital signal sources. Off White has an estimated audience of 2,177,647 people in United States.

#38among Luxury fashion in United States#1356among Brand in United States#603in Fashion & Accessoires

The average Off White fan in United States is 29.7 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Farfetch, Sneaker collecting, Sprayground, with strongest over-indexing on Farfetch (78.36× the country average).

Demographically, the Off White audience skews balanced with an average age of 29.7, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Off White fan in United States is balanced, around 29.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Farfetch.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Off White profile in United States.

Audience size
2.2M
in United States
Gender
51.1%♀
48.9% male
Age
29.7
average years
Country rank
#13320
Brand in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Off White

51.1% are female, 48.9% are male, average age 29.7.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Off White audience in United States
MetricValue
Female51.1%
Male48.9%
Average age29.7
Estimated audience size2,177,647
Fig. 03

Age distribution

Ø 29.7
average years
Age distribution of the Off White audience in United States
Age bracketShare%
16-1944%
20-2925%
30-3915%
40-4910%
50+5%
Fig. 04

Worldwide distribution

21.7%

of the worldwide Off White audience comes from United States.

Worldwide audience distribution share by country for Off White
CountryShare
United States21.7%
Italy11.4%
Brazil6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Off White audience in United States is strongest.

Fig. 05

Top regions by affinity

Off White customers by region in United States
#RegionReachAffinity×
01Louisiana~70K2.49×
02Alabama~70K2.37×
03Mississippi~40K2.36×
04Washington, District of Columbia~20K2.25×
05Georgia~100K2.06×
06Florida~300K1.78×
07Maryland~70K1.76×
08New York~200K1.50×
09Illinois~100K1.50×
10Tennessee~60K1.41×
11Missouri~50K1.39×
12South Carolina~40K1.31×
13Michigan~70K1.25×
14Virginia~70K1.24×
15New Jersey~70K1.23×
16North Carolina~80K1.13×
17Nevada~20K1.12×
18Texas~200K1.08×
19Ohio~70K1.05×
20Connecticut~20K1.02×
21California~300K1.01×
22Delaware~6K0.99×
23Indiana~40K0.97×
24Pennsylvania~70K0.95×
25Arkansas~20K0.95×
26Wisconsin~30K0.93×
27Massachusetts~40K0.91×
28Rhode Island~6K0.80×
29Arizona~40K0.79×
30Kentucky~20K0.72×
31Hawaii~7K0.72×
32Washington~30K0.70×
33Nebraska~7K0.62×
34Minnesota~20K0.61×
35Kansas~10K0.61×
36Colorado~20K0.60×
37Utah~10K0.60×
38New Mexico~7K0.60×
39Oklahoma~10K0.58×
40Alaska~3K0.58×
41Oregon~10K0.57×
42North Dakota~3K0.56×
43West Virginia~6K0.55×
44Iowa~10K0.54×
45Vermont~2K0.54×
46New Hampshire~5K0.53×
47South Dakota~3K0.52×
48Maine~4K0.50×
49Montana~3K0.48×
50Idaho~5K0.47×
Fig. 06

Affinity by region

Affinity by region — Off White, United States
0.47×1.00×2.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Off White audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Off White audience
#·InterestCategoryAffinity×
01FarfetchShopping78.36×
02SpraygroundFashion & Accessoires14.36×
03Creed (band)Music & Radio12.14×
04Once upon a timeMovies & TV10.43×
05Acne StudiosFashion & Accessoires8.09×
06Sneaker collectingFashion & Accessoires7.79×
07PumaFashion & Accessoires6.08×
08Air JordanFashion & Accessoires5.71×
09High-net-worth individualBusiness & Career5.46×
10MilanTravel & Leisure5.00×
11Drop shippingShopping3.45×
12Nordstrom rackFashion & Accessoires3.20×
13StreetwearFashion & Accessoires2.82×
14ULTA BeautyBeauty & Wellness2.60×
15Mobile gameGames2.34×
16TikTokInternet & Social Media1.99×
17Luxury goodsFashion & Accessoires1.92×
18HobbyHome & Garden1.92×
19Target CorporationShopping1.73×
20ShoesFashion & Accessoires1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Off White audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Off White audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.01×
Luxury OrientationPREMIUM1.86×
Design AffinityPREMIUM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Off White audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.65×
TraditionCONSERVATISM0.70×
Community OrientationOPEN0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Off White's target market in United States?

Off White's target market in United States covers an estimated 2,177,647 people, concentrated in Florida and California.

02

What is the gender split and age of Off White customers?

51.1% of the Off White audience are female, 48.9% are male, with an average age of 29.7 years.

03

Which brands do Off White fans like most?

Off White fans show strongest brand affinity for Farfetch (78.36×), Sneaker collecting (7.79×), and Sprayground (14.36×) over the country average.

04

Where do Off White fans live in United States?

Off White fans in United States are most concentrated in Florida (reach ~300K), California (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Off White fans also like?

Beyond Off White itself, the audience over-indexes on Sneaker collecting (7.79×), Sprayground (14.36×), Creed (band) (12.14×), and Nordstrom rack (3.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury fashion audiences in United States

See Off White audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Off White. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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