Off White Audience in United States
Off White has an estimated audience of 2,320,648 people in United States. 61.8% are female, 38.2% are male, average age 31.5. Top regions: Florida, California, Texas. Top brand affinities: Elsword, Home equity, Home construction, Combat sport, Gilt.com.
The average Off White fan in United States is 31.5 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Elsword, Home equity, Home construction, with strongest over-indexing on Elsword (31.95× the country average). Demographically, the Off White audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion
Demographics of Off White fans
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 31.5 |
| Estimated audience size | 2,320,648 |
Audience persona
The typical Off White fan in United States is more female, around 31.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 287,455 | 1.83× |
| California | 257,582 | 1.01× |
| Texas | 217,180 | 1.09× |
| New York | 197,184 | 1.52× |
| Georgia | 152,941 | 2.14× |
| Illinois | 126,380 | 1.63× |
| North Carolina | 83,026 | 1.19× |
| Alabama | 82,947 | 2.56× |
| Michigan | 82,060 | 1.35× |
| Ohio | 77,296 | 1.08× |
| Louisiana | 76,287 | 2.55× |
| Pennsylvania | 74,116 | 0.95× |
| Maryland | 71,511 | 1.79× |
| Virginia | 70,000 | 1.24× |
| Tennessee | 69,562 | 1.49× |
| New Jersey | 68,318 | 1.16× |
| Missouri | 53,532 | 1.43× |
| South Carolina | 46,770 | 1.34× |
| Mississippi | 46,293 | 2.42× |
| Indiana | 41,502 | 0.98× |
| Massachusetts | 39,725 | 0.87× |
| Arizona | 37,874 | 0.8× |
| Wisconsin | 32,463 | 0.93× |
| Washington | 31,096 | 0.67× |
| Nevada | 25,853 | 1.15× |
| Connecticut | 22,406 | 0.96× |
| Colorado | 21,378 | 0.58× |
| Kentucky | 20,206 | 0.69× |
| Minnesota | 19,917 | 0.6× |
| Arkansas | 16,795 | 0.88× |
| Washington, District of Columbia | 16,470 | 2.36× |
| Oregon | 14,223 | 0.53× |
| Oklahoma | 13,898 | 0.54× |
| Utah | 11,310 | 0.54× |
| Kansas | 9,980 | 0.55× |
| Iowa | 9,369 | 0.49× |
| Hawaii | 6,593 | 0.66× |
| Nebraska | 6,450 | 0.55× |
| New Mexico | 5,998 | 0.52× |
| Delaware | 5,831 | 0.91× |
| Rhode Island | 5,126 | 0.69× |
| West Virginia | 5,042 | 0.47× |
| Idaho | 4,130 | 0.35× |
| New Hampshire | 3,874 | 0.42× |
| Maine | 3,333 | 0.4× |
| Montana | 2,045 | 0.32× |
| North Dakota | 1,949 | 0.41× |
| Alaska | 1,927 | 0.39× |
| South Dakota | 1,795 | 0.33× |
| Vermont | 1,456 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 31.95× | Games |
| Home equity | 3.21× | Home & Garden |
| Home construction | 1.82× | Home & Garden |
| Combat sport | 1.92× | Sports |
| Gilt.com | 9.53× | Shopping |
| Sub Zero (Official) | 10.54× | Literature |
| Bank account | 2.58× | Business & Career |
| Iowa Lottery | 10.42× | Games |
| JDSU | 2.76× | Business & Career |
| Cam Ward | 3.11× | Sports |
| Stamp collecting | 3.59× | Home & Garden |
| Thom Browne | 6.64× | Fashion & Accessoires |
| Highland games | 6.25× | Sports |
| Graham Greene | 4.15× | Literature |
| Ellen Burstyn | 5.98× | Movies & TV |
| Regional styles of Mexican music | 1.85× | Music & Radio |
| Nick Jr. (Australia) | 5.77× | Kids & Family |
| Consequence (rapper) | 3.91× | Music & Radio |
| Staycation | 1.93× | Home & Garden |
| Ohio State Buckeyes women's basketball | 6.85× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.55 |
| LGBTQ+ Identity | OPEN | 2.12 |
| Luxury Orientation | PREMIUM | 1.99 |
| Design Affinity | PREMIUM | 1.67 |
| Sustainability | BALANCE | 1.43 |
| Sports Activity | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 11.5% |
| Brazil | 7.8% |
See Off White audiences in other countries
More Luxury fashion audiences in United States
- Louis Vuitton (30,203,891)
- Gucci (21,562,600)
- Neiman Marcus (20,876,073)
- Chanel (18,080,572)
- Prada (13,129,419)
Frequently asked questions
How many fans does Off White have in United States?
Off White has an estimated audience of 2,320,648 people in United States, concentrated in Florida and California.
What is the gender split and age of Off White fans?
61.8% of Off White fans are female, 38.2% are male, with an average age of 31.5 years.
Which brands do Off White fans like most?
Off White fans show strongest brand affinity for Elsword (31.95×), Home equity (3.21×), and Home construction (1.82×) over the country average.
Where do Off White fans live in United States?
Off White fans in United States are most concentrated in Florida (reach 287,455), California (reach 257,582), and Texas (reach 217,180). These three regions account for the largest share of the active audience.
What other brands do Off White fans also like?
Beyond Off White itself, the audience over-indexes on Home equity (3.21×), Home construction (1.82×), Combat sport (1.92×), and Gilt.com (9.53×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Off White. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.