Off White Audience in Germany
Off White has an estimated audience of 425,683 people in Germany. 54.4% are female, 45.6% are male, average age 29.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, CAC 40, Gil Ofarim, Combat sport, Erkrath.
The average Off White fan in Germany is 29.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, CAC 40, Gil Ofarim, with strongest over-indexing on Progressive rock (2.5× the country average). Demographically, the Off White audience skews balanced with an average age of 29.3, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion
Demographics of Off White fans
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 29.3 |
| Estimated audience size | 425,683 |
Audience persona
The typical Off White fan in Germany is balanced, around 29.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 113,417 | 1.22× |
| Bayern | 79,935 | 1.17× |
| Baden-Württemberg | 66,371 | 1.14× |
| Hessen | 41,871 | 1.29× |
| Niedersachsen | 39,557 | 0.96× |
| Berlin | 23,427 | 1.23× |
| Rheinland-Pfalz | 20,784 | 0.97× |
| Sachsen | 18,085 | 0.87× |
| Schleswig-Holstein | 13,866 | 0.91× |
| Hamburg | 12,454 | 1.29× |
| Brandenburg | 10,400 | 0.79× |
| Thüringen | 8,877 | 0.82× |
| Sachsen-Anhalt | 8,583 | 0.78× |
| Mecklenburg-Vorpommern | 5,792 | 0.71× |
| Saarland | 4,759 | 0.91× |
| Bremen | 3,434 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.5× | Music & Radio |
| CAC 40 | 2.13× | Business & Career |
| Gil Ofarim | 1.69× | Music & Radio |
| Combat sport | 1.57× | Sports |
| Erkrath | 7.19× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 4.2× | Music & Radio |
| Staycation | 3.24× | Home & Garden |
| Handmade Gifts | 1.68× | Kids & Family |
| Hog Hunting | 3.94× | Sports |
| Japanese New Year | 7.58× | Travel & Leisure |
| Graham Greene | 3.45× | Literature |
| Stamp collecting | 3.91× | Home & Garden |
| Ireen Sheer | 1.9× | Music & Radio |
| Loincloth | 1.91× | Fashion & Accessoires |
| Business English | 1.79× | Business & Career |
| Fantasy Earth: Zero | 4.23× | Games |
| Hypothec | 3.45× | Business & Career |
| Whist | 3.25× | Games |
| Emirdağ | 6.43× | Travel & Leisure |
| Giotto | 3.48× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.24 |
| Luxury Orientation | PREMIUM | 1.55 |
| Sustainability | BALANCE | 1.45 |
| Design Affinity | PREMIUM | 1.21 |
| Career Orientation | POWER | 1.19 |
| Sports Activity | POWER | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 11.5% |
| Brazil | 7.8% |
See Off White audiences in other countries
More Luxury fashion audiences in Germany
- Hermès (11,938,967)
- Breuninger (9,291,974)
- Louis Vuitton (7,510,785)
- Gucci (5,055,835)
- Chanel (4,346,847)
Frequently asked questions
How many fans does Off White have in Germany?
Off White has an estimated audience of 425,683 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Off White fans?
54.4% of Off White fans are female, 45.6% are male, with an average age of 29.3 years.
Which brands do Off White fans like most?
Off White fans show strongest brand affinity for Progressive rock (2.5×), CAC 40 (2.13×), and Gil Ofarim (1.69×) over the country average.
Where do Off White fans live in Germany?
Off White fans in Germany are most concentrated in Nordrhein-Westfalen (reach 113,417), Bayern (reach 79,935), and Baden-Württemberg (reach 66,371). These three regions account for the largest share of the active audience.
What other brands do Off White fans also like?
Beyond Off White itself, the audience over-indexes on CAC 40 (2.13×), Gil Ofarim (1.69×), Combat sport (1.57×), and Erkrath (7.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Off White. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.