Rascasse Audience Intelligence

Off White Target Market in Germany

A data profile of the people who buy, follow and care about Off White in Germany — modelled from more than twelve digital signal sources. Off White has an estimated audience of 430,132 people in Germany.

#42among Luxury fashion in Germany#1711among Brand in Germany#634in Fashion & Accessoires

The average Off White fan in Germany is 29.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Farfetch, Monty Python's Life of Brian, Mytheresa.com, with strongest over-indexing on Farfetch (37.17× the country average).

Demographically, the Off White audience skews balanced with an average age of 29.4, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Off White fan in Germany is balanced, around 29.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Farfetch.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Off White profile in Germany.

Audience size
430K
in Germany
Gender
54.1%♀
45.9% male
Age
29.4
average years
Country rank
#13248
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Off White

54.1% are female, 45.9% are male, average age 29.4.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Off White audience in Germany
MetricValue
Female54.1%
Male45.9%
Average age29.4
Estimated audience size430,132
Fig. 03

Age distribution

Ø 29.4
average years
Age distribution of the Off White audience in Germany
Age bracketShare%
16-1946%
20-2925%
30-3914%
40-4910%
50+5%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Off White audience comes from Germany.

Worldwide audience distribution share by country for Off White
CountryShare
United States21.7%
Italy11.4%
Brazil6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Off White audience in Germany is strongest.

Fig. 05

Top regions by affinity

Off White customers by region in Germany
#RegionReachAffinity×
01Hessen~40K1.26×
02Hamburg~10K1.25×
03Nordrhein-Westfalen~100K1.20×
04Berlin~20K1.18×
05Bayern~80K1.14×
06Baden-Württemberg~70K1.13×
07Bremen~4K0.99×
08Saarland~5K0.98×
09Rheinland-Pfalz~20K0.97×
10Niedersachsen~40K0.94×
11Schleswig-Holstein~10K0.91×
12Sachsen~20K0.86×
13Thüringen~10K0.86×
14Sachsen-Anhalt~9K0.83×
15Brandenburg~10K0.82×
16Mecklenburg-Vorpommern~6K0.75×
Fig. 06

Affinity by region

Affinity by region — Off White, Germany
0.75×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Off White audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Off White audience
#·InterestCategoryAffinity×
01FarfetchShopping37.17×
02Monty Python's Life of BrianMovies & TV23.51×
03Mytheresa.comShopping10.38×
04Water purificationFood & Beverages10.21×
05HighsnobietyFashion & Accessoires6.92×
06Paul WalkerMovies & TV6.84×
07The Timberland CompanyFashion & Accessoires6.47×
08Sneaker collectingFashion & Accessoires5.57×
09PandoraFashion & Accessoires5.38×
10Robert RedfordMovies & TV4.06×
11MangoShopping3.67×
12House musicMusic & Radio2.70×
13ZaraShopping2.61×
14Luxury goodsFashion & Accessoires2.56×
15UniqloShopping2.56×
16BreuningerFashion & Accessoires2.52×
17NikeFashion & Accessoires2.51×
18HobbyHome & Garden2.47×
19StreetwearFashion & Accessoires2.17×
20HermèsFashion & Accessoires1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Off White audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Off White audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.36×
Luxury OrientationPREMIUM1.81×
Design AffinityPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Off White audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.71×
Family OrientationCONSERVATISM0.85×
Convenience OrientationPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Off White's target market in Germany?

Off White's target market in Germany covers an estimated 430,132 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Off White customers?

54.1% of the Off White audience are female, 45.9% are male, with an average age of 29.4 years.

03

Which brands do Off White fans like most?

Off White fans show strongest brand affinity for Farfetch (37.17×), Monty Python's Life of Brian (23.51×), and Mytheresa.com (10.38×) over the country average.

04

Where do Off White fans live in Germany?

Off White fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Off White fans also like?

Beyond Off White itself, the audience over-indexes on Monty Python's Life of Brian (23.51×), Mytheresa.com (10.38×), Sneaker collecting (5.57×), and Luxury goods (2.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury fashion audiences in Germany

See Off White audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Off White. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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