Highsnobiety Audience in Germany
Highsnobiety has an estimated audience of 1,357,982 people in Germany. 48.4% are female, 51.6% are male, average age 27.3. Top regions: Berlin, Bayern, Nordrhein-Westfalen. Top brand affinities: Sports, TikTok, Arts and music, Sneaker collecting, Puma.
The average Highsnobiety fan in Germany is 27.3 years old, balanced, and lives primarily in Berlin. The audience is concentrated in Berlin, Bayern, Nordrhein-Westfalen. Top brand affinities include Sports, TikTok, Arts and music, with strongest over-indexing on Sports (1.91× the country average). Demographically, the Highsnobiety audience skews balanced with an average age of 27.3, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion blog
Demographics of Highsnobiety fans
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 27.3 |
| Estimated audience size | 1,357,982 |
Audience persona
The typical Highsnobiety fan in Germany is balanced, around 27.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sports.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 388,615 | 6.4× |
| Bayern | 201,748 | 0.92× |
| Nordrhein-Westfalen | 192,989 | 0.65× |
| Baden-Württemberg | 123,041 | 0.66× |
| Hessen | 86,552 | 0.84× |
| Niedersachsen | 57,621 | 0.44× |
| Hamburg | 55,149 | 1.8× |
| Sachsen | 39,290 | 0.59× |
| Brandenburg | 35,458 | 0.84× |
| Rheinland-Pfalz | 28,928 | 0.43× |
| Schleswig-Holstein | 27,738 | 0.57× |
| Thüringen | 12,995 | 0.38× |
| Sachsen-Anhalt | 11,898 | 0.34× |
| Mecklenburg-Vorpommern | 8,325 | 0.32× |
| Bremen | 5,809 | 0.5× |
| Saarland | 5,517 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports | 1.91× | Sports |
| TikTok | 2× | Internet & Social Media |
| Arts and music | 1.66× | Arts & Culture |
| Sneaker collecting | 4.84× | Fashion & Accessoires |
| Puma | 5.79× | Fashion & Accessoires |
| FIFA World Cup | 2.08× | Sports |
| Outdoor recreation | 1.55× | Sports |
| Nike | 2.75× | Fashion & Accessoires |
| Paris Saint-Germain Féminines | 5.87× | Sports |
| UEFA Champions League | 1.86× | Sports |
| New Balance | 3.41× | Fashion & Accessoires |
| Underground hip hop | 3.87× | Music & Radio |
| Sportswear (fashion) | 4.2× | Fashion & Accessoires |
| Wallpaper (magazine) | 7.11× | Home & Garden |
| Sportswear (activewear) | 2.48× | Fashion & Accessoires |
| Foot Locker | 5× | Shopping |
| Twitch | 2.55× | Games |
| Travis Scott | 6.64× | Music & Radio |
| Bundesliga | 1.55× | Sports |
| NBA Finals | 4.72× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 3.1 |
| Sustainability | BALANCE | 1.66 |
| Luxury Orientation | PREMIUM | 1.48 |
| Urban Lifestyle | OPEN | 1.23 |
| Career Orientation | POWER | 1.21 |
| Social Media Usage | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 63.6% |
| United States | 8.6% |
| China | 4.6% |
See Highsnobiety audiences in other countries
More Fashion blog audiences in Germany
- Burda Style (385,694)
- Who, What, Wear (146,220)
- HYPEBEAST (84,025)
- The Man Repeller (60,439)
- goFeminin.de (30,733)
Frequently asked questions
How many fans does Highsnobiety have in Germany?
Highsnobiety has an estimated audience of 1,357,982 people in Germany, concentrated in Berlin and Bayern.
What is the gender split and age of Highsnobiety fans?
48.4% of Highsnobiety fans are female, 51.6% are male, with an average age of 27.3 years.
Which brands do Highsnobiety fans like most?
Highsnobiety fans show strongest brand affinity for Sports (1.91×), TikTok (2×), and Arts and music (1.66×) over the country average.
Where do Highsnobiety fans live in Germany?
Highsnobiety fans in Germany are most concentrated in Berlin (reach 388,615), Bayern (reach 201,748), and Nordrhein-Westfalen (reach 192,989). These three regions account for the largest share of the active audience.
What other brands do Highsnobiety fans also like?
Beyond Highsnobiety itself, the audience over-indexes on TikTok (2×), Arts and music (1.66×), Sneaker collecting (4.84×), and Puma (5.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Highsnobiety. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.