Highsnobiety Audience in Germany
A data profile of the people who buy, follow and care about Highsnobiety in Germany — modelled from more than twelve digital signal sources. Highsnobiety has an estimated audience of 1,352,263 people in Germany.
The average Highsnobiety fan in Germany is 27.3 years old, balanced, and lives primarily in Berlin.
The audience is concentrated in Berlin, Bayern, Nordrhein-Westfalen.
Top brand affinities include FIFA World Cup, Sports, Arts and music, with strongest over-indexing on FIFA World Cup (2.08× the country average).
Demographically, the Highsnobiety audience skews balanced with an average age of 27.3, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Highsnobiety fan in Germany is balanced, around 27.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for FIFA World Cup.
At a glance
The key figures that characterise the Highsnobiety profile in Germany.
Search interest · 12-month trend
Audience demographics of Highsnobiety
48.4% are female, 51.6% are male, average age 27.3.
Gender split
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 27.3 |
| Estimated audience size | 1,352,263 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 55% | |
| 20-29 | 22% | |
| 30-39 | 12% | |
| 40-49 | 8% | |
| 50+ | 3% |
Worldwide distribution
of the worldwide Highsnobiety audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 65.6% |
| United States | 8.9% |
| China | 4.8% |
Geography
Where the Highsnobiety audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~400K | 6.93× | |
| 02 | Hamburg | ~50K | 1.67× | |
| 03 | Bayern | ~200K | 0.88× | |
| 04 | Brandenburg | ~40K | 0.87× | |
| 05 | Hessen | ~80K | 0.79× | |
| 06 | Bremen | ~8K | 0.71× | |
| 07 | Baden-Württemberg | ~100K | 0.63× | |
| 08 | Sachsen | ~40K | 0.62× | |
| 09 | Saarland | ~10K | 0.62× | |
| 10 | Nordrhein-Westfalen | ~200K | 0.61× | |
| 11 | Schleswig-Holstein | ~30K | 0.60× | |
| 12 | Mecklenburg-Vorpommern | ~10K | 0.55× | |
| 13 | Thüringen | ~20K | 0.54× | |
| 14 | Sachsen-Anhalt | ~20K | 0.53× | |
| 15 | Rheinland-Pfalz | ~30K | 0.49× | |
| 16 | Niedersachsen | ~60K | 0.45× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Highsnobiety audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wallpaper (magazine) | Home & Garden | 7.11× | ||
| 02 | Paris Saint-Germain Féminines | Sports | 5.87× | ||
| 03 | Puma | Fashion & Accessoires | 5.79× | ||
| 04 | Foot Locker | Shopping | 5.00× | ||
| 05 | Sneaker collecting | Fashion & Accessoires | 4.84× | ||
| 06 | NBA Finals | Sports | 4.72× | ||
| 07 | Sportswear (fashion) | Fashion & Accessoires | 4.20× | ||
| 08 | Underground hip hop | Music & Radio | 3.87× | ||
| 09 | New Balance | Fashion & Accessoires | 3.41× | ||
| 10 | Uniqlo | Shopping | 3.05× | ||
| 11 | Nike | Fashion & Accessoires | 2.75× | ||
| 12 | Twitch | Games | 2.55× | ||
| 13 | Sportswear (activewear) | Fashion & Accessoires | 2.48× | ||
| 14 | FIFA World Cup | Sports | 2.08× | ||
| 15 | TikTok | Internet & Social Media | 2.00× | ||
| 16 | Sports | Sports | 1.91× | ||
| 17 | UEFA Champions League | Sports | 1.86× | ||
| 18 | Arts and music | Arts & Culture | 1.66× | ||
| 19 | Outdoor recreation | Sports | 1.55× | ||
| 20 | Bundesliga | Sports | 1.55× |
Personality of the Highsnobiety audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.78× | |
| Sustainability | BALANCE | 1.59× | |
| Career Orientation | POWER | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.72× | |
| Family Orientation | CONSERVATISM | 0.76× | |
| Tradition | CONSERVATISM | 0.78× |
Frequently asked questions
How many fans does Highsnobiety have in Germany?
Highsnobiety has an estimated audience of 1,352,263 people in Germany, concentrated in Berlin and Bayern.
What is the gender split and age of Highsnobiety fans?
48.4% of Highsnobiety fans are female, 51.6% are male, with an average age of 27.3 years.
Which brands do Highsnobiety fans like most?
Highsnobiety fans show strongest brand affinity for FIFA World Cup (2.08×), Sports (1.91×), and Arts and music (1.66×) over the country average.
Where do Highsnobiety fans live in Germany?
Highsnobiety fans in Germany are most concentrated in Berlin (reach ~400K), Bayern (reach ~200K), and Nordrhein-Westfalen (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Highsnobiety fans also like?
Beyond Highsnobiety itself, the audience over-indexes on Sports (1.91×), Arts and music (1.66×), TikTok (2×), and Sneaker collecting (4.84×) compared to the Germany average.
Explore more audiences
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Highsnobiety. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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