Rascasse Audience Intelligence

Chrome Hearts Target Market in United States

A data profile of the people who buy, follow and care about Chrome Hearts in United States — modelled from more than twelve digital signal sources. Chrome Hearts has an estimated audience of 6,616,631 people in United States.

#548among Brand in United States#264in Fashion & Accessoires

The average Chrome Hearts fan in United States is 31.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Farfetch, Sneaker collecting, Nordstrom rack, with strongest over-indexing on Farfetch (78.48× the country average).

Demographically, the Chrome Hearts audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chrome Hearts fan in United States is balanced, around 31.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Farfetch.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chrome Hearts profile in United States.

Audience size
6.6M
in United States
Gender
53.3%♀
46.7% male
Age
31.3
average years
Country rank
#5266
Brand in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Chrome Hearts

53.3% are female, 46.7% are male, average age 31.3.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Chrome Hearts audience in United States
MetricValue
Female53.3%
Male46.7%
Average age31.3
Estimated audience size6,616,631
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Chrome Hearts audience in United States
Age bracketShare%
16-1937%
20-2926%
30-3919%
40-4914%
50+4%
Fig. 04

Worldwide distribution

39.8%

of the worldwide Chrome Hearts audience comes from United States.

Worldwide audience distribution share by country for Chrome Hearts
CountryShare
United States39.8%
Japan9.3%
China4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chrome Hearts audience in United States is strongest.

Fig. 05

Top regions by affinity

Chrome Hearts customers by region in United States
#RegionReachAffinity×
01Nevada~200K3.42×
02Hawaii~60K2.40×
03New York~800K2.33×
04California~1.5M1.93×
05Georgia~300K1.46×
06Florida~600K1.45×
07New Jersey~200K1.37×
08Maryland~100K1.34×
09Illinois~300K1.26×
10Washington, District of Columbia~20K1.23×
11Texas~600K1.20×
12Mississippi~60K1.19×
13Arizona~100K1.18×
14Connecticut~70K1.17×
15Massachusetts~100K1.06×
16Alabama~90K1.06×
17Louisiana~80K1.06×
18Virginia~200K1.03×
19North Carolina~200K1.01×
20Delaware~20K0.99×
21Washington~100K0.98×
22Michigan~200K0.97×
23South Carolina~90K0.97×
24New Mexico~30K0.94×
25Rhode Island~20K0.94×
26Pennsylvania~200K0.93×
27Tennessee~100K0.93×
28Colorado~90K0.90×
29Indiana~100K0.89×
30Ohio~200K0.83×
31Oregon~60K0.82×
32Missouri~80K0.79×
33Oklahoma~50K0.73×
34Utah~40K0.73×
35Arkansas~40K0.73×
36Minnesota~60K0.70×
37Kentucky~50K0.70×
38Wisconsin~60K0.69×
39Alaska~8K0.63×
40Kansas~30K0.62×
41Nebraska~20K0.61×
42New Hampshire~10K0.59×
43Idaho~20K0.57×
44West Virginia~20K0.56×
45Iowa~30K0.55×
46North Dakota~7K0.53×
47South Dakota~7K0.51×
48Vermont~5K0.51×
49Maine~10K0.48×
50Montana~8K0.47×
Fig. 06

Affinity by region

Affinity by region — Chrome Hearts, United States
0.47×1.00×3.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chrome Hearts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chrome Hearts audience
#·InterestCategoryAffinity×
01FarfetchShopping78.48×
02Sneaker collectingFashion & Accessoires7.65×
03Air JordanFashion & Accessoires5.26×
04PumaFashion & Accessoires5.15×
05High-net-worth individualBusiness & Career4.35×
06MilanTravel & Leisure4.25×
07Nordstrom rackFashion & Accessoires3.42×
08StreetwearFashion & Accessoires3.41×
09Drop shippingShopping2.87×
10PoshmarkShopping2.75×
11Louis VuittonFashion & Accessoires2.73×
12NikeFashion & Accessoires2.45×
13ULTA BeautyBeauty & Wellness2.41×
14Luxury goodsFashion & Accessoires1.84×
15HobbyHome & Garden1.79×
16Instant messagingInternet & Social Media1.71×
17TikTokInternet & Social Media1.67×
18Target CorporationShopping1.62×
19ShoesFashion & Accessoires1.52×
20SpotifyInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chrome Hearts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chrome Hearts audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.79×
Early Adopter MentalityPOWER1.70×
Design AffinityPREMIUM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chrome Hearts audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.67×
TraditionCONSERVATISM0.73×
Community OrientationOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Chrome Hearts's target market in United States?

Chrome Hearts's target market in United States covers an estimated 6,616,631 people, concentrated in California and New York.

02

What is the gender split and age of Chrome Hearts customers?

53.3% of the Chrome Hearts audience are female, 46.7% are male, with an average age of 31.3 years.

03

Which brands do Chrome Hearts fans like most?

Chrome Hearts fans show strongest brand affinity for Farfetch (78.48×), Sneaker collecting (7.65×), and Nordstrom rack (3.42×) over the country average.

04

Where do Chrome Hearts fans live in United States?

Chrome Hearts fans in United States are most concentrated in California (reach ~1.5M), New York (reach ~800K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Chrome Hearts fans also like?

Beyond Chrome Hearts itself, the audience over-indexes on Sneaker collecting (7.65×), Nordstrom rack (3.42×), Streetwear (3.41×), and Luxury goods (1.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Chrome Hearts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chrome Hearts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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