Chrome Hearts Audience in United States

Chrome Hearts logo

Chrome Hearts has an estimated audience of 6,081,079 people in United States. 47.2% are female, 52.8% are male, average age 31.3. Top regions: California, New York, Texas. Top brand affinities: Home equity, Elsword, Combat sport, Gilt.com, Home construction.

The average Chrome Hearts fan in United States is 31.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Home equity, Elsword, Combat sport, with strongest over-indexing on Home equity (3.04× the country average). Demographically, the Chrome Hearts audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Chrome Hearts fans

Demographic split for Chrome Hearts audience in United States
MetricValue
Female47.2%
Male52.8%
Average age31.3
Estimated audience size6,081,079

Audience persona

The typical Chrome Hearts fan in United States is balanced, around 31.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Chrome Hearts in United States
RegionReachAffinity
California1,437,9182.15×
New York764,1622.25×
Texas655,0821.25×
Florida593,7131.44×
Georgia281,8871.5×
Illinois279,8741.38×
New Jersey220,3451.42×
Pennsylvania199,2610.97×
North Carolina185,2851.01×
Nevada166,2822.83×
Michigan164,4811.03×
Ohio157,6080.84×
Arizona153,6741.24×
Virginia153,2641.03×
Maryland147,7291.41×
Massachusetts135,0151.13×
Washington127,7561.05×
Tennessee114,2100.94×
Indiana101,1210.91×
Colorado88,3290.92×
South Carolina86,1720.94×
Louisiana85,6391.09×
Missouri78,5660.8×
Alabama78,4860.92×
Connecticut73,2101.2×
Wisconsin62,8150.69×
Minnesota62,5130.72×
Hawaii60,5302.32×
Oregon60,4990.87×
Mississippi52,9941.06×
Kentucky51,6710.68×
Oklahoma50,8880.75×
Utah40,3730.74×
Arkansas35,0200.7×
Kansas29,2080.61×
New Mexico28,4610.93×
Iowa27,7290.55×
Washington, District of Columbia23,9281.31×
Rhode Island18,6860.97×
Nebraska18,2060.6×
Idaho16,1880.53×
Delaware15,7500.94×
West Virginia15,2120.54×
New Hampshire13,7740.57×
Maine10,2650.47×
Montana6,9840.41×
Alaska6,8470.53×
South Dakota6,4320.46×
North Dakota5,7620.46×
Vermont4,6970.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chrome Hearts audience
BrandAffinityCategory
Home equity3.04×Home & Garden
Elsword25.15×Games
Combat sport1.93×Sports
Gilt.com9.51×Shopping
Home construction1.54×Home & Garden
Bank account2.34×Business & Career
Sub Zero (Official)8.87×Literature
Cam Ward3.11×Sports
JDSU2.43×Business & Career
Iowa Lottery8.28×Games
Vocal harmony2.94×Music & Radio
Grinch2.58×Movies & TV
Highland games5.61×Sports
Thom Browne5.81×Fashion & Accessoires
Staycation2.01×Home & Garden
Ellen Burstyn5.32×Movies & TV
Ohio State Buckeyes women's basketball6.88×Sports
Home staging2.98×Home & Garden
Stamp collecting2.59×Home & Garden
Historic site2.29×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chrome Hearts audience
TraitClusterScore
Early Adopter MentalityPOWER2.07
LGBTQ+ IdentityOPEN1.92
Luxury OrientationPREMIUM1.88
Design AffinityPREMIUM1.6
SustainabilityBALANCE1.29
Sports ActivityPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for Chrome Hearts
CountryShare
United States38.8%
Japan9.6%
United Kingdom4.6%

See Chrome Hearts audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Chrome Hearts have in United States?

Chrome Hearts has an estimated audience of 6,081,079 people in United States, concentrated in California and New York.

What is the gender split and age of Chrome Hearts fans?

47.2% of Chrome Hearts fans are female, 52.8% are male, with an average age of 31.3 years.

Which brands do Chrome Hearts fans like most?

Chrome Hearts fans show strongest brand affinity for Home equity (3.04×), Elsword (25.15×), and Combat sport (1.93×) over the country average.

Where do Chrome Hearts fans live in United States?

Chrome Hearts fans in United States are most concentrated in California (reach 1,437,918), New York (reach 764,162), and Texas (reach 655,082). These three regions account for the largest share of the active audience.

What other brands do Chrome Hearts fans also like?

Beyond Chrome Hearts itself, the audience over-indexes on Elsword (25.15×), Combat sport (1.93×), Gilt.com (9.51×), and Home construction (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chrome Hearts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.