Chrome Hearts Audience in Germany
Chrome Hearts has an estimated audience of 620,723 people in Germany. 52.2% are female, 47.8% are male, average age 32.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Farfetch, Monty Python's Life of Brian, Breuninger, Ariana Grande, Nike.
The average Chrome Hearts fan in Germany is 32.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Farfetch, Monty Python's Life of Brian, Breuninger, with strongest over-indexing on Farfetch (26.46× the country average). Demographically, the Chrome Hearts audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Chrome Hearts fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 32.7 |
| Estimated audience size | 620,723 |
Audience persona
The typical Chrome Hearts fan in Germany is balanced, around 32.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Farfetch.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 169,779 | 1.25× |
| Bayern | 124,437 | 1.25× |
| Baden-Württemberg | 103,171 | 1.22× |
| Hessen | 67,216 | 1.42× |
| Niedersachsen | 60,354 | 1× |
| Berlin | 40,382 | 1.46× |
| Rheinland-Pfalz | 31,169 | 1× |
| Schleswig-Holstein | 21,677 | 0.97× |
| Hamburg | 21,548 | 1.54× |
| Sachsen | 20,233 | 0.66× |
| Brandenburg | 14,494 | 0.75× |
| Thüringen | 10,231 | 0.65× |
| Sachsen-Anhalt | 9,046 | 0.56× |
| Saarland | 6,428 | 0.84× |
| Bremen | 5,963 | 1.12× |
| Mecklenburg-Vorpommern | 3,591 | 0.3× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Farfetch | 26.46× | Shopping |
| Monty Python's Life of Brian | 13.34× | Movies & TV |
| Breuninger | 2.98× | Fashion & Accessoires |
| Ariana Grande | 4.51× | Music & Radio |
| Nike | 2.65× | Fashion & Accessoires |
| Gina Tricot | 5.22× | Fashion & Accessoires |
| Sneaker collecting | 4.16× | Fashion & Accessoires |
| House music | 2.41× | Music & Radio |
| Streetwear | 2.73× | Fashion & Accessoires |
| FIFA World Cup | 1.74× | Sports |
| Transfermarkt | 2.27× | Sports |
| Drop shipping | 2.47× | Shopping |
| Tagesschau | 1.54× | Movies & TV |
| Hermès | 2.16× | Fashion & Accessoires |
| ICloud | 3.58× | Technology & Electronics |
| UEFA Champions League | 1.56× | Sports |
| Louis Vuitton | 2.43× | Fashion & Accessoires |
| H&M | 1.57× | Shopping |
| Mytheresa.com | 5.94× | Shopping |
| Electric guitar | 3.04× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.73 |
| Luxury Orientation | PREMIUM | 1.43 |
| Sustainability | BALANCE | 1.31 |
| Sports Activity | POWER | 1.28 |
| Design Affinity | PREMIUM | 1.26 |
| Indulgence | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.8% |
| Japan | 9.6% |
| United Kingdom | 4.6% |
See Chrome Hearts audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Chrome Hearts have in Germany?
Chrome Hearts has an estimated audience of 620,723 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chrome Hearts fans?
52.2% of Chrome Hearts fans are female, 47.8% are male, with an average age of 32.7 years.
Which brands do Chrome Hearts fans like most?
Chrome Hearts fans show strongest brand affinity for Farfetch (26.46×), Monty Python's Life of Brian (13.34×), and Breuninger (2.98×) over the country average.
Where do Chrome Hearts fans live in Germany?
Chrome Hearts fans in Germany are most concentrated in Nordrhein-Westfalen (reach 169,779), Bayern (reach 124,437), and Baden-Württemberg (reach 103,171). These three regions account for the largest share of the active audience.
What other brands do Chrome Hearts fans also like?
Beyond Chrome Hearts itself, the audience over-indexes on Monty Python's Life of Brian (13.34×), Breuninger (2.98×), Ariana Grande (4.51×), and Nike (2.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chrome Hearts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.