Rascasse Audience Intelligence

Chrome Hearts Target Market in Germany

A data profile of the people who buy, follow and care about Chrome Hearts in Germany — modelled from more than twelve digital signal sources. Chrome Hearts has an estimated audience of 627,677 people in Germany.

#1276among Brand in Germany#495in Fashion & Accessoires

The average Chrome Hearts fan in Germany is 32.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Farfetch, Monty Python's Life of Brian, Sneaker collecting, with strongest over-indexing on Farfetch (37.12× the country average).

Demographically, the Chrome Hearts audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Chrome Hearts fan in Germany is more female, around 32.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Farfetch.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chrome Hearts profile in Germany.

Audience size
628K
in Germany
Gender
56.0%♀
44.0% male
Age
32.3
average years
Country rank
#9735
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Chrome Hearts

56.0% are female, 44.0% are male, average age 32.3.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for Chrome Hearts audience in Germany
MetricValue
Female56.0%
Male44.0%
Average age32.3
Estimated audience size627,677
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Chrome Hearts audience in Germany
Age bracketShare%
16-1933%
20-2926%
30-3920%
40-4916%
50+5%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Chrome Hearts audience comes from Germany.

Worldwide audience distribution share by country for Chrome Hearts
CountryShare
United States39.8%
Japan9.3%
China4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chrome Hearts audience in Germany is strongest.

Fig. 05

Top regions by affinity

Chrome Hearts customers by region in Germany
#RegionReachAffinity×
01Hamburg~20K1.42×
02Hessen~60K1.36×
03Berlin~40K1.35×
04Bayern~100K1.24×
05Nordrhein-Westfalen~200K1.21×
06Baden-Württemberg~100K1.15×
07Bremen~6K1.08×
08Rheinland-Pfalz~30K1.00×
09Schleswig-Holstein~20K0.98×
10Niedersachsen~60K0.97×
11Saarland~7K0.95×
12Brandenburg~10K0.79×
13Thüringen~10K0.73×
14Sachsen~20K0.71×
15Sachsen-Anhalt~10K0.65×
16Mecklenburg-Vorpommern~7K0.58×
Fig. 06

Affinity by region

Affinity by region — Chrome Hearts, Germany
0.58×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chrome Hearts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chrome Hearts audience
#·InterestCategoryAffinity×
01FarfetchShopping37.12×
02Monty Python's Life of BrianMovies & TV22.90×
03Mytheresa.comShopping9.56×
04Sneaker collectingFashion & Accessoires5.59×
05Christian BaleMovies & TV5.42×
06PandoraFashion & Accessoires4.05×
07Robert RedfordMovies & TV3.32×
08MangoShopping3.04×
09Expensive TasteBusiness & Career3.03×
10Luxury goodsFashion & Accessoires2.46×
11BreuningerFashion & Accessoires2.40×
12StreetwearFashion & Accessoires2.37×
13NikeFashion & Accessoires2.36×
14HobbyHome & Garden2.21×
15ZaraShopping2.16×
16House musicMusic & Radio2.05×
17Instant messagingInternet & Social Media1.91×
18HermèsFashion & Accessoires1.90×
19TransfermarktSports1.72×
20AdidasFashion & Accessoires1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chrome Hearts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chrome Hearts audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.78×
Luxury OrientationPREMIUM1.61×
IndulgenceJOY1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chrome Hearts audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.82×
Convenience OrientationPREMIUM0.84×
Family OrientationCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Chrome Hearts's target market in Germany?

Chrome Hearts's target market in Germany covers an estimated 627,677 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Chrome Hearts customers?

56.0% of the Chrome Hearts audience are female, 44.0% are male, with an average age of 32.3 years.

03

Which brands do Chrome Hearts fans like most?

Chrome Hearts fans show strongest brand affinity for Farfetch (37.12×), Monty Python's Life of Brian (22.9×), and Sneaker collecting (5.59×) over the country average.

04

Where do Chrome Hearts fans live in Germany?

Chrome Hearts fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Chrome Hearts fans also like?

Beyond Chrome Hearts itself, the audience over-indexes on Monty Python's Life of Brian (22.9×), Sneaker collecting (5.59×), Mytheresa.com (9.56×), and Luxury goods (2.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Chrome Hearts audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Chrome Hearts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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