Dover Street Market Audience in United States

Dover Street Market logo

Dover Street Market has an estimated audience of 366,626 people in United States. 62.9% are female, 37.1% are male, average age 31.8. Top regions: California, New York, Texas. Top brand affinities: Home equity, Elsword, Gilt.com, Home construction, Combat sport.

The average Dover Street Market fan in United States is 31.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Home equity, Elsword, Gilt.com, with strongest over-indexing on Home equity (3.59× the country average). Demographically, the Dover Street Market audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Dover Street Market fans

Demographic split for Dover Street Market audience in United States
MetricValue
Female62.9%
Male37.1%
Average age31.8
Estimated audience size366,626

Audience persona

The typical Dover Street Market fan in United States is more female, around 31.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Dover Street Market in United States
RegionReachAffinity
California181,1634.49×
New York171,6008.38×
Texas24,1740.77×
New Jersey20,7852.23×
Florida19,4510.78×
Illinois13,8001.13×
Georgia12,2771.09×
Pennsylvania11,4710.93×
Washington10,3271.4×
Massachusetts10,1901.41×
Virginia9,8701.11×
Maryland8,2921.32×
North Carolina7,7030.7×
Michigan6,5850.69×
Arizona6,5560.88×
Oregon6,5021.55×
Ohio6,0330.53×
Connecticut5,6811.54×
Nevada4,6961.32×
Colorado4,4120.76×
Tennessee3,9140.53×
Indiana3,4720.52×
Minnesota3,1570.6×
Wisconsin2,7900.51×
Missouri2,7700.47×
Washington, District of Columbia2,7252.47×
South Carolina2,6980.49×
Louisiana2,6020.55×
Hawaii2,4161.53×
Utah2,1780.66×
Kentucky1,9830.43×
Alabama1,7760.35×
Oklahoma1,6570.41×
Rhode Island1,3951.2×
Kansas1,1740.41×
Mississippi1,0840.36×
Iowa1,0670.35×
Arkansas1,0210.34×
Delaware9050.9×
New Hampshire8700.6×
New Mexico7900.43×
Maine7680.59×
Nebraska7510.41×
Idaho6780.37×
West Virginia5910.35×
Vermont4340.67×
Alaska3210.41×
Montana3110.31×
North Dakota1950.26×
South Dakota1840.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dover Street Market audience
BrandAffinityCategory
Home equity3.59×Home & Garden
Elsword28.77×Games
Gilt.com11.91×Shopping
Home construction1.76×Home & Garden
Combat sport1.84×Sports
Sub Zero (Official)11.21×Literature
Bank account2.56×Business & Career
Iowa Lottery10.24×Games
Cam Ward3.73×Sports
JDSU2.56×Business & Career
Stamp collecting3.55×Home & Garden
Highland games6.67×Sports
Ohio State Buckeyes women's basketball8.71×Sports
Thom Browne6.6×Fashion & Accessoires
Ellen Burstyn5.56×Movies & TV
Regional styles of Mexican music1.73×Music & Radio
Home staging3.14×Home & Garden
Consequence (rapper)3.8×Music & Radio
New York Harbor7.7×Travel & Leisure
Graham Greene3.52×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dover Street Market audience
TraitClusterScore
Early Adopter MentalityPOWER2.32
Luxury OrientationPREMIUM2.12
LGBTQ+ IdentityOPEN2.02
Design AffinityPREMIUM1.82
SustainabilityBALANCE1.42
Quality AwarenessPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Dover Street Market
CountryShare
United Kingdom30.0%
Japan21.7%
United States18.6%

See Dover Street Market audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Dover Street Market have in United States?

Dover Street Market has an estimated audience of 366,626 people in United States, concentrated in California and New York.

What is the gender split and age of Dover Street Market fans?

62.9% of Dover Street Market fans are female, 37.1% are male, with an average age of 31.8 years.

Which brands do Dover Street Market fans like most?

Dover Street Market fans show strongest brand affinity for Home equity (3.59×), Elsword (28.77×), and Gilt.com (11.91×) over the country average.

Where do Dover Street Market fans live in United States?

Dover Street Market fans in United States are most concentrated in California (reach 181,163), New York (reach 171,600), and Texas (reach 24,174). These three regions account for the largest share of the active audience.

What other brands do Dover Street Market fans also like?

Beyond Dover Street Market itself, the audience over-indexes on Elsword (28.77×), Gilt.com (11.91×), Home construction (1.76×), and Combat sport (1.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dover Street Market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.