Rascasse Audience Intelligence

Dover Street Market Target Market in United States

A data profile of the people who buy, follow and care about Dover Street Market in United States — modelled from more than twelve digital signal sources. Dover Street Market has an estimated audience of 427,318 people in United States.

#4144among Brand in United States#556in Shopping

The average Dover Street Market fan in United States is 30.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Farfetch, Sneaker collecting, Nordstrom rack, with strongest over-indexing on Farfetch (103.72× the country average).

Demographically, the Dover Street Market audience skews balanced with an average age of 30.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dover Street Market fan in United States is balanced, around 30.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Farfetch.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dover Street Market profile in United States.

Audience size
427K
in United States
Gender
54.2%♀
45.8% male
Age
30.5
average years
Country rank
#40085
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dover Street Market

54.2% are female, 45.8% are male, average age 30.5.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Dover Street Market audience in United States
MetricValue
Female54.2%
Male45.8%
Average age30.5
Estimated audience size427,318
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the Dover Street Market audience in United States
Age bracketShare%
16-1942%
20-2924%
30-3916%
40-4911%
50+6%
Fig. 04

Worldwide distribution

20.1%

of the worldwide Dover Street Market audience comes from United States.

Worldwide audience distribution share by country for Dover Street Market
CountryShare
United Kingdom31.6%
United States20.1%
Japan20.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dover Street Market audience in United States is strongest.

Fig. 05

Top regions by affinity

Dover Street Market customers by region in United States
#RegionReachAffinity×
01New York~200K8.40×
02California~200K4.29×
03New Jersey~20K2.22×
04Washington, District of Columbia~2K1.95×
05Massachusetts~10K1.83×
06Connecticut~6K1.76×
07Rhode Island~2K1.44×
08Oregon~6K1.39×
09Hawaii~2K1.34×
10New Hampshire~2K1.27×
11Washington~9K1.26×
12Maryland~8K1.26×
13Delaware~1K1.20×
14Nevada~4K1.14×
15Georgia~10K1.01×
16Arizona~7K0.99×
17Illinois~10K0.98×
18Virginia~8K0.95×
19Colorado~5K0.86×
20Vermont<1K0.86×
21Alaska<1K0.84×
22North Dakota<1K0.84×
23Pennsylvania~10K0.82×
24South Dakota<1K0.81×
25Montana<1K0.79×
26Maine<1K0.77×
27Florida~20K0.74×
28West Virginia~1K0.73×
29Tennessee~5K0.71×
30Utah~2K0.71×
31Texas~20K0.70×
32New Mexico~1K0.70×
33Idaho~1K0.70×
34North Carolina~7K0.68×
35Nebraska~1K0.68×
36Michigan~6K0.66×
37Mississippi~2K0.66×
38Louisiana~3K0.64×
39Arkansas~2K0.64×
40Kansas~2K0.63×
41Minnesota~3K0.61×
42Iowa~2K0.61×
43Ohio~7K0.60×
44South Carolina~3K0.60×
45Missouri~3K0.59×
46Oklahoma~2K0.59×
47Alabama~3K0.58×
48Kentucky~3K0.58×
49Indiana~4K0.57×
50Wisconsin~3K0.57×
Fig. 06

Affinity by region

Affinity by region — Dover Street Market, United States
0.57×1.00×8.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dover Street Market audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dover Street Market audience
#·InterestCategoryAffinity×
01FarfetchShopping103.72×
02Acne StudiosFashion & Accessoires8.21×
03Maison MargielaFashion & Accessoires7.70×
04Sneaker collectingFashion & Accessoires7.18×
05Air JordanFashion & Accessoires5.62×
06PumaFashion & Accessoires5.60×
07High-net-worth individualBusiness & Career5.25×
08MilanTravel & Leisure5.15×
09Nordstrom rackFashion & Accessoires3.95×
10Drop shippingShopping3.27×
11Louis VuittonFashion & Accessoires2.99×
12StreetwearFashion & Accessoires2.88×
13NikeFashion & Accessoires2.34×
14TikTokInternet & Social Media2.02×
15Men's clothingFashion & Accessoires1.99×
16TattoosFashion & Accessoires1.97×
17Luxury goodsFashion & Accessoires1.96×
18Instant messagingInternet & Social Media1.88×
19HobbyHome & Garden1.84×
20ShoesFashion & Accessoires1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dover Street Market audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dover Street Market audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.95×
Design AffinityPREMIUM1.82×
Early Adopter MentalityPOWER1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dover Street Market audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.64×
TraditionCONSERVATISM0.70×
Need for SecurityCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dover Street Market's target market in United States?

Dover Street Market's target market in United States covers an estimated 427,318 people, concentrated in California and New York.

02

What is the gender split and age of Dover Street Market customers?

54.2% of the Dover Street Market audience are female, 45.8% are male, with an average age of 30.5 years.

03

Which brands do Dover Street Market fans like most?

Dover Street Market fans show strongest brand affinity for Farfetch (103.72×), Sneaker collecting (7.18×), and Nordstrom rack (3.95×) over the country average.

04

Where do Dover Street Market fans live in United States?

Dover Street Market fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Dover Street Market fans also like?

Beyond Dover Street Market itself, the audience over-indexes on Sneaker collecting (7.18×), Nordstrom rack (3.95×), TikTok (2.02×), and Luxury goods (1.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Dover Street Market audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dover Street Market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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