Autism Awareness Audience in United States

Autism Awareness logo

Autism Awareness has an estimated audience of 11,225,745 people in United States. 76.3% are female, 23.7% are male, average age 39.0. Top regions: California, Texas, Florida. Top brand affinities: Shopping and fashion, Sports and outdoors, Arts and music, Business and industry, Family and relationships.

The average Autism Awareness fan in United States is 39.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Shopping and fashion, Sports and outdoors, Arts and music, with strongest over-indexing on Shopping and fashion (1.61× the country average). Demographically, the Autism Awareness audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Mindfulness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Autism Awareness fans

Demographic split for Autism Awareness audience in United States
MetricValue
Female76.3%
Male23.7%
Average age39.0
Estimated audience size11,225,745

Audience persona

The typical Autism Awareness fan in United States is more female, around 39.0 years old, with strong Mindfulness tendencies and a notable affinity for Shopping and fashion.

Top regions in United States

Top regions ranked by reach for Autism Awareness in United States
RegionReachAffinity
California1,303,1471.06×
Texas1,155,5041.2×
Florida909,2711.2×
New York698,3171.11×
Pennsylvania510,6301.35×
Illinois393,6501.05×
Georgia391,1611.13×
North Carolina384,1161.14×
New Jersey363,6081.27×
Ohio361,5871.05×
Michigan322,1561.1×
Indiana287,6371.4×
Virginia270,7430.99×
Tennessee263,1811.17×
Massachusetts224,8051.02×
Louisiana221,8701.53×
Alabama218,4791.39×
Arizona210,7730.92×
Kentucky194,8401.38×
Maryland193,2981×
South Carolina184,0391.09×
Missouri172,4750.95×
Washington152,5960.68×
Oklahoma150,5741.21×
Wisconsin144,7870.86×
Mississippi138,0081.49×
Arkansas134,0091.45×
Connecticut122,2021.09×
Colorado120,2870.68×
Minnesota102,2860.64×
Kansas93,6101.06×
Nevada83,2000.77×
Iowa83,0600.9×
West Virginia80,8121.55×
Oregon75,3360.59×
Utah71,7660.71×
New Mexico62,2041.1×
Nebraska47,5660.84×
Idaho39,7600.71×
Maine38,9760.97×
New Hampshire37,1140.84×
Delaware36,8131.19×
Rhode Island34,2560.96×
Washington, District of Columbia25,2170.75×
Hawaii22,7890.47×
South Dakota21,6130.83×
Montana18,4400.59×
North Dakota15,5060.67×
Vermont13,4770.68×
Alaska12,5590.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Autism Awareness audience
BrandAffinityCategory
Shopping and fashion1.61×Shopping
Sports and outdoors1.61×Sports
Arts and music1.61×Arts & Culture
Business and industry1.61×Business & Career
Family and relationships1.61×Kids & Family
Home and garden1.61×Home & Garden
Hobbies and activities1.61×Sports
Culture1.52×Literature
Sustainability1.61×Politics & Society
Peace1.61×Politics & Society
Buddhism1.61×Health
Hunter × Hunter1.52×Literature
Gender equality1.61×Politics & Society
Perfume (Japanese band)1.62×Music & Radio
Indian Premier League1.61×Sports
Flipkart1.61×Shopping
Sanrio1.61×Business & Career
Punjab, Pakistan1.51×Travel & Leisure
Spirited Away1.61×Movies & TV
Beams1.51×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Autism Awareness audience
TraitClusterScore
MindfulnessBALANCE1.46
Risk AppetiteTHRILL1.21
Healthy LifestyleBALANCE1.17
CreativityOPEN1.17
Community OrientationOPEN1.16
SpiritualityBALANCE1.15

Worldwide distribution

Worldwide audience distribution share by country for Autism Awareness
CountryShare
United States36.9%
United Kingdom10.8%
Brazil5.7%

See Autism Awareness audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Autism Awareness have in United States?

Autism Awareness has an estimated audience of 11,225,745 people in United States, concentrated in California and Texas.

What is the gender split and age of Autism Awareness fans?

76.3% of Autism Awareness fans are female, 23.7% are male, with an average age of 39.0 years.

Which brands do Autism Awareness fans like most?

Autism Awareness fans show strongest brand affinity for Shopping and fashion (1.61×), Sports and outdoors (1.61×), and Arts and music (1.61×) over the country average.

Where do Autism Awareness fans live in United States?

Autism Awareness fans in United States are most concentrated in California (reach 1,303,147), Texas (reach 1,155,504), and Florida (reach 909,271). These three regions account for the largest share of the active audience.

What other brands do Autism Awareness fans also like?

Beyond Autism Awareness itself, the audience over-indexes on Sports and outdoors (1.61×), Arts and music (1.61×), Business and industry (1.61×), and Family and relationships (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Autism Awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.