Rascasse Audience Intelligence

Autism Awareness Audience in United States

A data profile of the people who buy, follow and care about Autism Awareness in United States — modelled from more than twelve digital signal sources. Autism Awareness has an estimated audience of 11,225,745 people in United States.

#2084among Topic in United States#133in Health

The average Autism Awareness fan in United States is 39.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Shopping and fashion, Sports and outdoors, Arts and music, with strongest over-indexing on Shopping and fashion (1.61× the country average).

Demographically, the Autism Awareness audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Creativity, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Autism Awareness fan in United States is more female, around 39.0 years old, with strong Creativity tendencies and a notable affinity for Shopping and fashion.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Autism Awareness profile in United States.

Audience size
11.2M
in United States
Gender
76.3%♀
23.7% male
Age
39.0
average years
Country rank
#3189
Topic in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Autism Awareness fans

76.3% are female, 23.7% are male, average age 39.0.

Fig. 02

Gender split

76.3%
Female
23.7%
Male
Demographic split for Autism Awareness audience in United States
MetricValue
Female76.3%
Male23.7%
Average age39.0
Estimated audience size11,225,745
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Autism Awareness audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3920%
40-4921%
50+20%
Fig. 04

Worldwide distribution

36.9%

of the worldwide Autism Awareness audience comes from United States.

Worldwide audience distribution share by country for Autism Awareness
CountryShare
United States36.9%
United Kingdom10.8%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Autism Awareness audience in United States is strongest.

Fig. 05

Top regions by affinity

Autism Awareness fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~70K1.42×
02Louisiana~200K1.41×
03Kentucky~200K1.38×
04Mississippi~100K1.38×
05Pennsylvania~500K1.35×
06Alabama~200K1.33×
07New Jersey~400K1.31×
08Arkansas~100K1.27×
09Indiana~300K1.26×
10Texas~1M1.15×
11North Carolina~400K1.13×
12Tennessee~300K1.12×
13Florida~800K1.11×
14Georgia~400K1.11×
15Oklahoma~100K1.11×
16Delaware~30K1.10×
17Connecticut~100K1.08×
18South Carolina~200K1.07×
19New York~700K1.06×
20Illinois~400K1.05×
21Ohio~400K1.04×
22Michigan~300K1.03×
23Kansas~90K1.03×
24New Mexico~60K1.03×
25Maryland~200K1.02×
26Maine~40K1.01×
27Rhode Island~40K1.01×
28California~1M0.99×
29Missouri~200K0.99×
30Massachusetts~200K0.98×
31Virginia~300K0.97×
32Arizona~200K0.94×
33Iowa~90K0.94×
34South Dakota~20K0.94×
35North Dakota~20K0.94×
36Nebraska~50K0.92×
37New Hampshire~40K0.92×
38Vermont~20K0.91×
39Alaska~20K0.90×
40Wisconsin~100K0.86×
41Montana~30K0.86×
42Idaho~50K0.85×
43Washington, District of Columbia~30K0.85×
44Nevada~90K0.82×
45Utah~80K0.80×
46Hawaii~40K0.80×
47Minnesota~100K0.73×
48Washington~200K0.72×
49Colorado~100K0.72×
50Oregon~90K0.70×
Fig. 06

Affinity by region

Affinity by region — Autism Awareness, United States
0.70×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Autism Awareness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Autism Awareness audience
#·InterestCategoryAffinity×
01Shopping and fashionShopping1.61×
02Sports and outdoorsSports1.61×
03Arts and musicArts & Culture1.61×
04Business and industryBusiness & Career1.61×
05Family and relationshipsKids & Family1.61×
06Home and gardenHome & Garden1.61×
07Hobbies and activitiesSports1.61×
08SustainabilityPolitics & Society1.61×
09PeacePolitics & Society1.61×
10BuddhismHealth1.61×
11Gender equalityPolitics & Society1.61×
12Indian Premier LeagueSports1.61×
13FlipkartShopping1.61×
14SanrioBusiness & Career1.61×
15Spirited AwayMovies & TV1.61×
16My Neighbor TotoroMovies & TV1.60×
17CultureLiterature1.52×
18Hunter × HunterLiterature1.52×
19Punjab, PakistanTravel & Leisure1.51×
20BeamsFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Autism Awareness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Autism Awareness audience · What stands out
TraitClusterDeviationScore
CreativityOPEN0.89×
TraditionCONSERVATISM0.86×
Family OrientationCONSERVATISM0.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Autism Awareness audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.03×
Pet OwnershipJOY0.03×
Luxury OrientationPREMIUM0.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Autism Awareness have in United States?

Autism Awareness has an estimated audience of 11,225,745 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Autism Awareness fans?

76.3% of Autism Awareness fans are female, 23.7% are male, with an average age of 39.0 years.

03

Which brands do Autism Awareness fans like most?

Autism Awareness fans show strongest brand affinity for Shopping and fashion (1.61×), Sports and outdoors (1.61×), and Arts and music (1.61×) over the country average.

04

Where do Autism Awareness fans live in United States?

Autism Awareness fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Autism Awareness fans also like?

Beyond Autism Awareness itself, the audience over-indexes on Sports and outdoors (1.61×), Arts and music (1.61×), Business and industry (1.61×), and Family and relationships (1.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Autism Awareness audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Autism Awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →