Rascasse Audience Intelligence

Gender equality Audience in United States

A data profile of the people who buy, follow and care about Gender equality in United States — modelled from more than twelve digital signal sources. Gender equality has an estimated audience of 5,121,475 people in United States.

#3729among Topic in United States#416in Politics & Society

The average Gender equality fan in United States is 34.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Mitch McConnell, Political movement, Food and drink, with strongest over-indexing on Mitch McConnell (4.32× the country average).

Demographically, the Gender equality audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Community Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gender equality fan in United States is more female, around 34.7 years old, with strong Community Orientation tendencies and a notable affinity for Mitch McConnell.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gender equality profile in United States.

Audience size
5.1M
in United States
Gender
70.4%♀
29.6% male
Age
34.7
average years
Country rank
#6549
Topic in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gender equality fans

70.4% are female, 29.6% are male, average age 34.7.

Fig. 02

Gender split

70.4%
Female
29.6%
Male
Demographic split for Gender equality audience in United States
MetricValue
Female70.4%
Male29.6%
Average age34.7
Estimated audience size5,121,475
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Gender equality audience in United States
Age bracketShare%
16-1934%
20-2921%
30-3915%
40-4915%
50+15%
Fig. 04

Worldwide distribution

28.3%

of the worldwide Gender equality audience comes from United States.

Worldwide audience distribution share by country for Gender equality
CountryShare
United States28.3%
Brazil10.5%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gender equality audience in United States is strongest.

Fig. 05

Top regions by affinity

Gender equality fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~100K2.03×
02Washington, District of Columbia~30K1.83×
03Washington~100K1.30×
04Hawaii~30K1.24×
05California~700K1.23×
06Nevada~60K1.20×
07New York~300K1.17×
08Maryland~100K1.17×
09New Jersey~100K1.13×
10Virginia~100K1.13×
11Illinois~200K1.11×
12North Carolina~200K1.09×
13Vermont~10K1.09×
14North Dakota~10K1.06×
15Texas~500K1.04×
16Massachusetts~100K1.04×
17Colorado~80K1.04×
18Georgia~200K1.03×
19Pennsylvania~200K1.02×
20Wisconsin~80K1.02×
21Rhode Island~20K1.02×
22Arizona~100K1.01×
23Minnesota~70K1.00×
24Iowa~40K1.00×
25Kentucky~60K0.99×
26West Virginia~20K0.99×
27Maine~20K0.99×
28Alaska~10K0.97×
29South Carolina~70K0.96×
30New Hampshire~20K0.95×
31South Dakota~10K0.95×
32Michigan~100K0.94×
33Nebraska~20K0.94×
34Montana~10K0.94×
35Utah~40K0.93×
36Kansas~40K0.93×
37Ohio~100K0.92×
38Indiana~90K0.92×
39Delaware~10K0.92×
40Oregon~50K0.91×
41New Mexico~20K0.90×
42Idaho~20K0.89×
43Florida~300K0.88×
44Louisiana~60K0.87×
45Mississippi~40K0.86×
46Arkansas~40K0.86×
47Missouri~70K0.84×
48Oklahoma~50K0.82×
49Alabama~60K0.81×
50Tennessee~80K0.80×
Fig. 06

Affinity by region

Affinity by region — Gender equality, United States
0.80×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gender equality audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gender equality audience
#·InterestCategoryAffinity×
01La PatillaNews19.75×
02Third-wave feminismPolitics & Society15.90×
03Political movementPolitics & Society13.74×
04Gender studiesPolitics & Society10.72×
05Feminist movementPolitics & Society9.96×
06Adam SchiffPolitics & Society5.86×
07Mitch McConnellPolitics & Society4.32×
08Social movementPolitics & Society4.21×
09FeminismPolitics & Society4.05×
10Women's rightsPolitics & Society4.04×
11GenderPolitics & Society3.40×
12Gavin NewsomPolitics & Society2.97×
13Psychology TodayHealth2.89×
14ActivismPolitics & Society2.61×
15IndividualPolitics & Society2.47×
16PeacemakerMovies & TV2.14×
17TikTokInternet & Social Media1.98×
18Food and drinkFood & Beverages1.69×
19SupermanMovies & TV1.55×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gender equality audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gender equality audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.85×
IndividualismJOY1.79×
SustainabilityBALANCE1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gender equality audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.73×
Quality AwarenessPREMIUM0.78×
Luxury OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gender equality have in United States?

Gender equality has an estimated audience of 5,121,475 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gender equality fans?

70.4% of Gender equality fans are female, 29.6% are male, with an average age of 34.7 years.

03

Which brands do Gender equality fans like most?

Gender equality fans show strongest brand affinity for Mitch McConnell (4.32×), Political movement (13.74×), and Food and drink (1.69×) over the country average.

04

Where do Gender equality fans live in United States?

Gender equality fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Gender equality fans also like?

Beyond Gender equality itself, the audience over-indexes on Political movement (13.74×), Food and drink (1.69×), Gender (3.4×), and Gender studies (10.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Gender equality audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gender equality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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