Political movement Audience in United States

Political movement logo

Political movement has an estimated audience of 4,176,370 people in United States. 60.9% are female, 39.1% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Goop, Urban Outfitters, Google Home, Dog breed, Wok.

The average Political movement fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Urban Outfitters, Google Home, with strongest over-indexing on Goop (17.63× the country average). Demographically, the Political movement audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Political movement fans

Demographic split for Political movement audience in United States
MetricValue
Female60.9%
Male39.1%
Average age40.0
Estimated audience size4,176,370

Audience persona

The typical Political movement fan in United States is more female, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Political movement in United States
RegionReachAffinity
California250,0140.54×
Texas153,8360.43×
Florida135,9700.48×
New York111,1000.48×
Illinois54,3140.39×
Pennsylvania51,4730.37×
Virginia47,3680.47×
Georgia47,2470.37×
North Carolina43,0970.34×
Ohio42,9220.33×
Oklahoma41,6790.9×
Washington40,5490.48×
Michigan40,4790.37×
Mississippi38,3781.12×
Maryland34,8350.49×
Alabama34,4100.59×
Indiana34,1510.45×
Louisiana34,1230.63×
Arkansas34,0950.99×
Massachusetts33,6270.41×
Kentucky32,8150.63×
Tennessee32,7820.39×
New Jersey32,7070.31×
South Carolina32,5470.52×
Arizona32,3130.38×
West Virginia31,6831.63×
Kansas29,2650.89×
Idaho29,2581.4×
Missouri28,3490.42×
Hawaii27,9491.56×
Iowa27,7820.81×
Montana27,5622.38×
Nevada27,4600.68×
South Dakota27,2052.82×
Oregon27,1090.57×
Colorado26,9570.41×
Wisconsin26,8430.43×
North Dakota26,4883.09×
New Hampshire26,1061.59×
Minnesota25,9810.43×
Wyoming25,6304.14×
Nebraska25,5631.22×
Connecticut25,5240.61×
New Mexico25,4301.21×
Rhode Island25,2081.9×
Maine25,1931.68×
Utah24,8740.67×
Vermont24,7943.38×
Delaware22,5751.96×
Washington, District of Columbia16,3001.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Political movement audience
BrandAffinityCategory
Goop17.63×Internet & Social Media
Urban Outfitters3.92×Shopping
Google Home12.27×Technology & Electronics
Dog breed2.1×Pets & Animals
Wok11.1×Food & Beverages
Grinch6.6×Movies & TV
Vocal harmony7.23×Music & Radio
Hibachi12.45×Food & Beverages
headspace14.53×Health
Grace Slick13.37×Music & Radio
Governor of Michigan10.99×Politics & Society
Israel2.79×Travel & Leisure
Like Dandelion Dust20×Movies & TV
Solo climbing8.68×Sports
No Escape (1994 film)13.41×Movies & TV
3D printing2.92×Technology & Electronics
Guitarist (magazine)12.99×Music & Radio
Cherish (group)12.22×Music & Radio
Ira Glass18.08×Music & Radio
Enfamil6.92×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Political movement audience
TraitClusterScore
PatriotismCONSERVATISM3.54
IndividualismJOY2.58
SpiritualityBALANCE1.9
ExtroversionTHRILL1.88
Community OrientationOPEN1.79
Urban LifestyleOPEN1.78

Worldwide distribution

Worldwide audience distribution share by country for Political movement
CountryShare
United States29.3%
France7.3%
India6.0%

See Political movement audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Political movement have in United States?

Political movement has an estimated audience of 4,176,370 people in United States, concentrated in California and Texas.

What is the gender split and age of Political movement fans?

60.9% of Political movement fans are female, 39.1% are male, with an average age of 40.0 years.

Which brands do Political movement fans like most?

Political movement fans show strongest brand affinity for Goop (17.63×), Urban Outfitters (3.92×), and Google Home (12.27×) over the country average.

Where do Political movement fans live in United States?

Political movement fans in United States are most concentrated in California (reach 250,014), Texas (reach 153,836), and Florida (reach 135,970). These three regions account for the largest share of the active audience.

What other brands do Political movement fans also like?

Beyond Political movement itself, the audience over-indexes on Urban Outfitters (3.92×), Google Home (12.27×), Dog breed (2.1×), and Wok (11.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Political movement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.