Human rights Audience in United States

Human rights logo

Human rights has an estimated audience of 7,194,161 people in United States. 57.6% are female, 42.4% are male, average age 41.0. Top regions: California, New York, Texas. Top brand affinities: Google News, Food and drink, Movies, Superman, Activism.

The average Human rights fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Google News, Food and drink, Movies, with strongest over-indexing on Google News (6.53× the country average). Demographically, the Human rights audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Individualism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Field of study

Demographics of Human rights fans

Demographic split for Human rights audience in United States
MetricValue
Female57.6%
Male42.4%
Average age41.0
Estimated audience size7,194,161

Audience persona

The typical Human rights fan in United States is more female, around 41.0 years old, with strong Individualism tendencies and a notable affinity for Google News.

Top regions in United States

Top regions ranked by reach for Human rights in United States
RegionReachAffinity
California911,7711.15×
New York617,8831.54×
Texas579,3270.94×
Florida544,1431.12×
Illinois273,8681.14×
Georgia246,9581.11×
Pennsylvania239,3350.99×
Virginia209,9741.2×
Washington208,8161.45×
North Carolina208,7080.96×
New Jersey199,7041.09×
Massachusetts196,4551.39×
Michigan186,8470.99×
Ohio172,1100.78×
Arizona166,7431.14×
Maryland153,8311.24×
Indiana130,4160.99×
Tennessee114,6070.79×
Minnesota113,3371.1×
Missouri109,7670.95×
Colorado103,9210.92×
Connecticut99,6911.38×
Wisconsin89,8630.83×
Oregon89,4861.09×
South Carolina85,5940.79×
Kentucky79,8960.89×
Oklahoma75,5450.95×
Iowa74,9241.26×
Louisiana71,2540.77×
Alabama67,4000.67×
Nevada61,5000.88×
Kansas54,4280.96×
Utah54,0440.84×
Washington, District of Columbia50,7092.35×
Arkansas42,9470.72×
Mississippi41,8540.71×
Idaho40,3171.12×
Hawaii34,2611.11×
New Mexico32,8920.91×
Nebraska32,8490.91×
West Virginia29,4630.88×
New Hampshire24,7180.87×
Maine24,0670.93×
Rhode Island23,6551.03×
Montana15,8450.79×
Delaware13,1680.66×
North Dakota12,5400.85×
South Dakota12,4190.75×
Vermont12,1570.96×
Alaska8,5530.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Human rights audience
BrandAffinityCategory
Google News6.53×News
Food and drink1.7×Food & Beverages
Movies1.51×Movies & TV
Superman1.6×Movies & TV
Activism2.97×Politics & Society
Peacemaker2.1×Movies & TV
Bank of America2.19×Business & Career
Wikipedia2.48×Internet & Social Media
Politics1.75×Politics & Society
TikTok1.55×Internet & Social Media
Election2.77×Politics & Society
CNN1.67×Movies & TV
Individual2.14×Politics & Society
Friends1.59×Movies & TV
Social movement3.22×Politics & Society
Political science3.13×Business & Career
Constitution4.67×Politics & Society
Women's rights3.01×Politics & Society
Gateway Pundit3.93×News
Modernity2.84×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Human rights audience
TraitClusterScore
IndividualismJOY2.16
SustainabilityBALANCE2.09
PatriotismCONSERVATISM1.97
Community OrientationOPEN1.66
LGBTQ+ IdentityOPEN1.63
SpiritualityBALANCE1.54

Worldwide distribution

Worldwide audience distribution share by country for Human rights
CountryShare
United States16.9%
Italy7.7%
United Kingdom4.8%

See Human rights audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Human rights have in United States?

Human rights has an estimated audience of 7,194,161 people in United States, concentrated in California and New York.

What is the gender split and age of Human rights fans?

57.6% of Human rights fans are female, 42.4% are male, with an average age of 41.0 years.

Which brands do Human rights fans like most?

Human rights fans show strongest brand affinity for Google News (6.53×), Food and drink (1.7×), and Movies (1.51×) over the country average.

Where do Human rights fans live in United States?

Human rights fans in United States are most concentrated in California (reach 911,771), New York (reach 617,883), and Texas (reach 579,327). These three regions account for the largest share of the active audience.

What other brands do Human rights fans also like?

Beyond Human rights itself, the audience over-indexes on Food and drink (1.7×), Movies (1.51×), Superman (1.6×), and Activism (2.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Human rights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.