Rascasse Audience Intelligence

Human rights Audience in United States

A data profile of the people who buy, follow and care about Human rights in United States — modelled from more than twelve digital signal sources. Human rights has an estimated audience of 7,194,161 people in United States.

#166among Field of study in United States#2967among Topic in United States#308in Politics & Society

The average Human rights fan in United States is 41.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Mitch McConnell, Google News, Food and drink, with strongest over-indexing on Mitch McConnell (4.47× the country average).

Demographically, the Human rights audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Human rights fan in United States is more female, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Mitch McConnell.

Category: Politics & Society · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Human rights profile in United States.

Audience size
7.2M
in United States
Gender
57.6%♀
42.4% male
Age
41.0
average years
Country rank
#4907
Topic in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Human rights fans

57.6% are female, 42.4% are male, average age 41.0.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Human rights audience in United States
MetricValue
Female57.6%
Male42.4%
Average age41.0
Estimated audience size7,194,161
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Human rights audience in United States
Age bracketShare%
16-1921%
20-2914%
30-3916%
40-4920%
50+29%
Fig. 04

Worldwide distribution

16.9%

of the worldwide Human rights audience comes from United States.

Worldwide audience distribution share by country for Human rights
CountryShare
United States16.9%
Italy7.7%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Human rights audience in United States is strongest.

Fig. 05

Top regions by affinity

Human rights fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K1.85×
02Connecticut~100K1.52×
03Iowa~80K1.38×
04New York~500K1.31×
05Washington~200K1.27×
06Massachusetts~200K1.26×
07Arizona~200K1.24×
08Minnesota~100K1.21×
09Illinois~300K1.20×
10Maryland~100K1.19×
11Colorado~100K1.13×
12North Carolina~200K1.11×
13Hawaii~30K1.11×
14California~900K1.08×
15New Jersey~200K1.06×
16Wisconsin~100K1.06×
17Virginia~200K1.05×
18North Dakota~20K1.05×
19Idaho~40K1.04×
20Indiana~100K1.03×
21Oregon~80K1.02×
22Nebraska~40K1.02×
23Georgia~200K1.00×
24Vermont~10K1.00×
25New Mexico~40K0.99×
26Kansas~60K0.98×
27Pennsylvania~200K0.97×
28Kentucky~90K0.97×
29Rhode Island~20K0.97×
30Texas~600K0.96×
31Maine~20K0.96×
32Missouri~100K0.95×
33New Hampshire~30K0.94×
34Florida~500K0.93×
35Oklahoma~70K0.93×
36Montana~20K0.92×
37Michigan~200K0.91×
38Nevada~60K0.91×
39South Dakota~20K0.91×
40Alaska~10K0.90×
41West Virginia~30K0.89×
42South Carolina~90K0.86×
43Utah~60K0.86×
44Arkansas~50K0.84×
45Delaware~20K0.81×
46Louisiana~70K0.77×
47Mississippi~50K0.77×
48Ohio~200K0.75×
49Alabama~70K0.74×
50Tennessee~100K0.71×
Fig. 06

Affinity by region

Affinity by region — Human rights, United States
0.71×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Human rights audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Human rights audience
#·InterestCategoryAffinity×
01Adam SchiffPolitics & Society6.90×
02Google NewsNews6.53×
03Hakeem JeffriesPolitics & Society5.11×
04Chuck SchumerPolitics & Society4.73×
05Dick CheneyPolitics & Society4.54×
06Mitch McConnellPolitics & Society4.47×
07Nancy PelosiPolitics & Society3.75×
08Gavin NewsomPolitics & Society3.44×
09ActivismPolitics & Society2.97×
10ElectionPolitics & Society2.77×
11WikipediaInternet & Social Media2.48×
12Bank of AmericaBusiness & Career2.19×
13IndividualPolitics & Society2.14×
14PeacemakerMovies & TV2.10×
15PoliticsPolitics & Society1.75×
16Food and drinkFood & Beverages1.70×
17SupermanMovies & TV1.60×
18Donald TrumpPolitics & Society1.55×
19TikTokInternet & Social Media1.55×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Human rights audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Human rights audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.28×
SustainabilityBALANCE1.89×
Community OrientationOPEN1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Human rights audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.78×
Price SensitivityPREMIUM0.81×
Luxury OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Human rights have in United States?

Human rights has an estimated audience of 7,194,161 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Human rights fans?

57.6% of Human rights fans are female, 42.4% are male, with an average age of 41.0 years.

03

Which brands do Human rights fans like most?

Human rights fans show strongest brand affinity for Mitch McConnell (4.47×), Google News (6.53×), and Food and drink (1.7×) over the country average.

04

Where do Human rights fans live in United States?

Human rights fans in United States are most concentrated in California (reach ~900K), Texas (reach ~600K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Human rights fans also like?

Beyond Human rights itself, the audience over-indexes on Google News (6.53×), Food and drink (1.7×), Adam Schiff (6.9×), and Dick Cheney (4.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Human rights audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Human rights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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