Human rights Audience in United States

Human rights has an estimated audience of 7,194,161 people in United States. 57.6% are female, 42.4% are male, average age 41.0. Top regions: California, New York, Texas. Top brand affinities: Google News, Food and drink, Movies, Superman, Activism.
The average Human rights fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Google News, Food and drink, Movies, with strongest over-indexing on Google News (6.53× the country average). Demographically, the Human rights audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Individualism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Field of study
Demographics of Human rights fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 41.0 |
| Estimated audience size | 7,194,161 |
Audience persona
The typical Human rights fan in United States is more female, around 41.0 years old, with strong Individualism tendencies and a notable affinity for Google News.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 911,771 | 1.15× |
| New York | 617,883 | 1.54× |
| Texas | 579,327 | 0.94× |
| Florida | 544,143 | 1.12× |
| Illinois | 273,868 | 1.14× |
| Georgia | 246,958 | 1.11× |
| Pennsylvania | 239,335 | 0.99× |
| Virginia | 209,974 | 1.2× |
| Washington | 208,816 | 1.45× |
| North Carolina | 208,708 | 0.96× |
| New Jersey | 199,704 | 1.09× |
| Massachusetts | 196,455 | 1.39× |
| Michigan | 186,847 | 0.99× |
| Ohio | 172,110 | 0.78× |
| Arizona | 166,743 | 1.14× |
| Maryland | 153,831 | 1.24× |
| Indiana | 130,416 | 0.99× |
| Tennessee | 114,607 | 0.79× |
| Minnesota | 113,337 | 1.1× |
| Missouri | 109,767 | 0.95× |
| Colorado | 103,921 | 0.92× |
| Connecticut | 99,691 | 1.38× |
| Wisconsin | 89,863 | 0.83× |
| Oregon | 89,486 | 1.09× |
| South Carolina | 85,594 | 0.79× |
| Kentucky | 79,896 | 0.89× |
| Oklahoma | 75,545 | 0.95× |
| Iowa | 74,924 | 1.26× |
| Louisiana | 71,254 | 0.77× |
| Alabama | 67,400 | 0.67× |
| Nevada | 61,500 | 0.88× |
| Kansas | 54,428 | 0.96× |
| Utah | 54,044 | 0.84× |
| Washington, District of Columbia | 50,709 | 2.35× |
| Arkansas | 42,947 | 0.72× |
| Mississippi | 41,854 | 0.71× |
| Idaho | 40,317 | 1.12× |
| Hawaii | 34,261 | 1.11× |
| New Mexico | 32,892 | 0.91× |
| Nebraska | 32,849 | 0.91× |
| West Virginia | 29,463 | 0.88× |
| New Hampshire | 24,718 | 0.87× |
| Maine | 24,067 | 0.93× |
| Rhode Island | 23,655 | 1.03× |
| Montana | 15,845 | 0.79× |
| Delaware | 13,168 | 0.66× |
| North Dakota | 12,540 | 0.85× |
| South Dakota | 12,419 | 0.75× |
| Vermont | 12,157 | 0.96× |
| Alaska | 8,553 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google News | 6.53× | News |
| Food and drink | 1.7× | Food & Beverages |
| Movies | 1.51× | Movies & TV |
| Superman | 1.6× | Movies & TV |
| Activism | 2.97× | Politics & Society |
| Peacemaker | 2.1× | Movies & TV |
| Bank of America | 2.19× | Business & Career |
| Wikipedia | 2.48× | Internet & Social Media |
| Politics | 1.75× | Politics & Society |
| TikTok | 1.55× | Internet & Social Media |
| Election | 2.77× | Politics & Society |
| CNN | 1.67× | Movies & TV |
| Individual | 2.14× | Politics & Society |
| Friends | 1.59× | Movies & TV |
| Social movement | 3.22× | Politics & Society |
| Political science | 3.13× | Business & Career |
| Constitution | 4.67× | Politics & Society |
| Women's rights | 3.01× | Politics & Society |
| Gateway Pundit | 3.93× | News |
| Modernity | 2.84× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.16 |
| Sustainability | BALANCE | 2.09 |
| Patriotism | CONSERVATISM | 1.97 |
| Community Orientation | OPEN | 1.66 |
| LGBTQ+ Identity | OPEN | 1.63 |
| Spirituality | BALANCE | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.9% |
| Italy | 7.7% |
| United Kingdom | 4.8% |
See Human rights audiences in other countries
More Field of study audiences in United States
- Music (181,108,961)
- Politics and social issues (139,815,487)
- Education (104,984,855)
- Medicine (89,907,855)
- Psychology (89,088,191)
Frequently asked questions
How many fans does Human rights have in United States?
Human rights has an estimated audience of 7,194,161 people in United States, concentrated in California and New York.
What is the gender split and age of Human rights fans?
57.6% of Human rights fans are female, 42.4% are male, with an average age of 41.0 years.
Which brands do Human rights fans like most?
Human rights fans show strongest brand affinity for Google News (6.53×), Food and drink (1.7×), and Movies (1.51×) over the country average.
Where do Human rights fans live in United States?
Human rights fans in United States are most concentrated in California (reach 911,771), New York (reach 617,883), and Texas (reach 579,327). These three regions account for the largest share of the active audience.
What other brands do Human rights fans also like?
Beyond Human rights itself, the audience over-indexes on Food and drink (1.7×), Movies (1.51×), Superman (1.6×), and Activism (2.97×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Human rights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.