A data profile of the people who buy, follow and care about Gavin Newsom in United States — modelled from more than twelve digital signal sources. Gavin Newsom has an estimated audience of 28,834,072 people in United States.
Gavin Newsom has an estimated audience of 28,834,072 people in United States. 56.3% are female, 43.7% are male, average age 42.1. Top brand affinities: Politico, New York Post, Drudge Report, Hindi, Panda Express.
Top brand affinities include Politico, New York Post, Drudge Report, with strongest over-indexing on Politico (8.73× the country average).
Demographically, the Gavin Newsom audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Gavin Newsom fan in United States is more female, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Politico.
The key figures that characterise the Gavin Newsom profile in United States.
56.3% are female, 43.7% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 42.1 |
| Estimated audience size | 28,834,072 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Gavin Newsom audience comes from United States.
| Country | Share |
|---|---|
| United States | 86.9% |
| United Kingdom | 5.4% |
| Canada | 3.6% |
The strongest cross-interests of the Gavin Newsom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Politico | Politics & Society | 8.73× | ||
| 02 | Hindi | Politics & Society | 7.33× | ||
| 03 | Corruption awareness | Politics & Society | 6.45× | ||
| 04 | Kaiser Permanente | Business & Career | 5.91× | ||
| 05 | New York Post | News | 5.61× | ||
| 06 | Drudge Report | Sports | 4.69× | ||
| 07 | MSNBC | Movies & TV | 4.00× | ||
| 08 | Yosemite National Park | Travel & Leisure | 3.93× | ||
| 09 | Famous Footwear | Food & Beverages | 3.89× | ||
| 10 | The Washington Post | News | 3.28× | ||
| 11 | Robert Redford | Movies & TV | 2.98× | ||
| 12 | Google News | News | 2.61× | ||
| 13 | Panda Express | Food & Beverages | 2.52× | ||
| 14 | Joe Biden | Politics & Society | 2.39× | ||
| 15 | Philanthropy | Arts & Culture | 2.36× | ||
| 16 | Trader Joe's | Shopping | 1.86× | ||
| 17 | Activism | Politics & Society | 1.81× | ||
| 18 | Fox News Channel | Movies & TV | 1.72× | ||
| 19 | United States Postal Service | Business & Career | 1.55× | ||
| 20 | Wells Fargo | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.58× | |
| Need for Security | CONSERVATISM | 1.56× | |
| Travelling | THRILL | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.88× | |
| Social Media Usage | JOY | 0.93× | |
| Creativity | OPEN | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Gavin Newsom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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