Human rights Audience in Germany
Human rights has an estimated audience of 1,314,992 people in Germany. 53.6% are female, 46.4% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Google News, Pleiteticker, Food and drink, Achse des Guten.
The average Human rights fan in Germany is 39.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Google News, Pleiteticker, with strongest over-indexing on Tagesschau (3.18× the country average). Demographically, the Human rights audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Field of study
Demographics of Human rights fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 39.1 |
| Estimated audience size | 1,314,992 |
Audience persona
The typical Human rights fan in Germany is balanced, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 307,982 | 1.07× |
| Bayern | 255,629 | 1.21× |
| Baden-Württemberg | 203,319 | 1.13× |
| Niedersachsen | 169,416 | 1.33× |
| Hessen | 98,050 | 0.98× |
| Rheinland-Pfalz | 67,311 | 1.02× |
| Berlin | 56,294 | 0.96× |
| Sachsen | 55,248 | 0.86× |
| Schleswig-Holstein | 38,883 | 0.82× |
| Brandenburg | 34,738 | 0.85× |
| Sachsen-Anhalt | 33,260 | 0.98× |
| Thüringen | 30,889 | 0.92× |
| Hamburg | 26,911 | 0.91× |
| Mecklenburg-Vorpommern | 20,008 | 0.8× |
| Saarland | 15,060 | 0.93× |
| Bremen | 13,923 | 1.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 3.18× | Movies & TV |
| Google News | 5.7× | News |
| Pleiteticker | 3.91× | News |
| Food and drink | 1.51× | Food & Beverages |
| Achse des Guten | 4.07× | News |
| Harry Potter | 1.72× | Movies & TV |
| Spiegel Online | 1.97× | News |
| University of Aleppo | 5.8× | Business & Career |
| Lebanese American University | 22.02× | Business & Career |
| TikTok | 1.59× | Internet & Social Media |
| Wikipedia | 2.06× | Internet & Social Media |
| Politics | 2.02× | Politics & Society |
| Nobel Peace Prize | 6.5× | Politics & Society |
| Tichys Einblick | 3.66× | Politics & Society |
| Deutsch lernen | 3.48× | Business & Career |
| Non-governmental organization | 3.91× | Politics & Society |
| Law | 2.18× | Business & Career |
| Political party | 2.75× | Politics & Society |
| Political science | 3.19× | Business & Career |
| Online newspaper | 2.1× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.69 |
| Sustainability | BALANCE | 1.75 |
| LGBTQ+ Identity | OPEN | 1.58 |
| Community Orientation | OPEN | 1.56 |
| Need for Security | CONSERVATISM | 1.36 |
| Healthy Lifestyle | BALANCE | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.9% |
| Italy | 7.7% |
| United Kingdom | 4.8% |
See Human rights audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Human rights have in Germany?
Human rights has an estimated audience of 1,314,992 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Human rights fans?
53.6% of Human rights fans are female, 46.4% are male, with an average age of 39.1 years.
Which brands do Human rights fans like most?
Human rights fans show strongest brand affinity for Tagesschau (3.18×), Google News (5.7×), and Pleiteticker (3.91×) over the country average.
Where do Human rights fans live in Germany?
Human rights fans in Germany are most concentrated in Nordrhein-Westfalen (reach 307,982), Bayern (reach 255,629), and Baden-Württemberg (reach 203,319). These three regions account for the largest share of the active audience.
What other brands do Human rights fans also like?
Beyond Human rights itself, the audience over-indexes on Google News (5.7×), Pleiteticker (3.91×), Food and drink (1.51×), and Achse des Guten (4.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Human rights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.