Non-governmental organization Audience in Germany
Non-governmental organization has an estimated audience of 2,986,259 people in Germany. 55.5% are female, 44.5% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Germany, EBay, LinkedIn, Politics, Volunteering.
The average Non-governmental organization fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Germany, EBay, LinkedIn, with strongest over-indexing on Germany (1.51× the country average). Demographically, the Non-governmental organization audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Healthy Lifestyle, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Non-governmental organization fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 41.4 |
| Estimated audience size | 2,986,259 |
Audience persona
The typical Non-governmental organization fan in Germany is more female, around 41.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Germany.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 704,421 | 1.08× |
| Bayern | 489,767 | 1.02× |
| Baden-Württemberg | 402,835 | 0.99× |
| Niedersachsen | 300,518 | 1.04× |
| Hessen | 255,692 | 1.12× |
| Berlin | 193,826 | 1.45× |
| Rheinland-Pfalz | 135,923 | 0.91× |
| Sachsen | 113,130 | 0.77× |
| Schleswig-Holstein | 96,167 | 0.9× |
| Brandenburg | 85,877 | 0.93× |
| Thüringen | 66,782 | 0.88× |
| Hamburg | 64,947 | 0.96× |
| Sachsen-Anhalt | 58,682 | 0.76× |
| Mecklenburg-Vorpommern | 40,746 | 0.71× |
| Saarland | 37,805 | 1.03× |
| Bremen | 37,099 | 1.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Germany | 1.51× | Travel & Leisure |
| EBay | 1.51× | Shopping |
| 1.53× | Internet & Social Media | |
| Politics | 1.55× | Politics & Society |
| Volunteering | 2.22× | Politics & Society |
| Advertising | 1.51× | Business & Career |
| Charity and causes | 2.33× | Business & Career |
| Rossmann | 1.52× | Shopping |
| Printing | 1.53× | Technology & Electronics |
| Employment | 1.51× | Business & Career |
| Employment website | 1.87× | Business & Career |
| Career | 1.5× | Business & Career |
| Fire department | 2.45× | Home & Garden |
| Self-love | 1.6× | Health |
| Rhythm and blues music | 1.51× | Music & Radio |
| Online newspaper | 1.59× | News |
| Law | 1.61× | Business & Career |
| Nonprofit organization | 1.94× | Politics & Society |
| School | 1.55× | Kids & Family |
| Indeed.com | 1.5× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.62 |
| Community Orientation | OPEN | 1.59 |
| Sustainability | BALANCE | 1.58 |
| Tradition | CONSERVATISM | 1.55 |
| Patriotism | CONSERVATISM | 1.48 |
| Spirituality | BALANCE | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.4% |
| United Kingdom | 5.4% |
| Italy | 5.1% |
See Non-governmental organization audiences in other countries
- Non-governmental organization — United States
- Non-governmental organization — United Kingdom
- Non-governmental organization — France
- Non-governmental organization — Italy
- Non-governmental organization — Spain
- Non-governmental organization — Brazil
- Non-governmental organization — Japan
- Non-governmental organization — South Korea
- Non-governmental organization — India
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Non-governmental organization have in Germany?
Non-governmental organization has an estimated audience of 2,986,259 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Non-governmental organization fans?
55.5% of Non-governmental organization fans are female, 44.5% are male, with an average age of 41.4 years.
Which brands do Non-governmental organization fans like most?
Non-governmental organization fans show strongest brand affinity for Germany (1.51×), EBay (1.51×), and LinkedIn (1.53×) over the country average.
Where do Non-governmental organization fans live in Germany?
Non-governmental organization fans in Germany are most concentrated in Nordrhein-Westfalen (reach 704,421), Bayern (reach 489,767), and Baden-Württemberg (reach 402,835). These three regions account for the largest share of the active audience.
What other brands do Non-governmental organization fans also like?
Beyond Non-governmental organization itself, the audience over-indexes on EBay (1.51×), LinkedIn (1.53×), Politics (1.55×), and Volunteering (2.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Non-governmental organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.