Nonprofit organization Audience in Germany
Nonprofit organization has an estimated audience of 6,290,758 people in Germany. 56.9% are female, 43.1% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Charity and causes, Shelter Dogs, Charitable organization, Donation.
The average Nonprofit organization fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Charity and causes, Shelter Dogs, with strongest over-indexing on Tagesschau (2.68× the country average). Demographically, the Nonprofit organization audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Community Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Nonprofit organization fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 41.7 |
| Estimated audience size | 6,290,758 |
Audience persona
The typical Nonprofit organization fan in Germany is more female, around 41.7 years old, with strong Community Orientation tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,569,003 | 1.14× |
| Bayern | 964,908 | 0.95× |
| Baden-Württemberg | 847,645 | 0.99× |
| Niedersachsen | 592,779 | 0.97× |
| Hessen | 484,639 | 1.01× |
| Rheinland-Pfalz | 354,532 | 1.12× |
| Berlin | 354,396 | 1.26× |
| Sachsen | 272,141 | 0.88× |
| Schleswig-Holstein | 231,117 | 1.02× |
| Brandenburg | 194,700 | 1× |
| Thüringen | 174,983 | 1.09× |
| Sachsen-Anhalt | 147,520 | 0.91× |
| Hamburg | 127,267 | 0.9× |
| Mecklenburg-Vorpommern | 95,492 | 0.8× |
| Saarland | 70,164 | 0.91× |
| Bremen | 56,704 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.68× | Movies & TV |
| Charity and causes | 3.38× | Business & Career |
| Shelter Dogs | 3.28× | Pets & Animals |
| Charitable organization | 3.15× | Politics & Society |
| Donation | 2.97× | Business & Career |
| Master of Arts | 5.36× | Business & Career |
| Volunteering | 1.94× | Politics & Society |
| Fundraising | 2.55× | Business & Career |
| Organization | 1.71× | Business & Career |
| Markus Lanz | 1.92× | Movies & TV |
| Bicycle touring | 2.21× | Sports |
| Der Tagesspiegel | 1.92× | News |
| Olaf Scholz | 3.2× | Politics & Society |
| Local news | 1.65× | News |
| Takis | 6.9× | Food & Beverages |
| Non-governmental organization | 2.63× | Politics & Society |
| Zooplus | 2.45× | Pets & Animals |
| Motorcycle sport | 2.08× | Sports |
| Foundation (nonprofit) | 2.64× | Business & Career |
| Google Flights | 1.87× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.77 |
| Sustainability | BALANCE | 1.43 |
| Healthy Lifestyle | BALANCE | 1.41 |
| Tradition | CONSERVATISM | 1.4 |
| Pet Ownership | JOY | 1.38 |
| Indulgence | JOY | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.1% |
| United Kingdom | 5.9% |
| Italy | 4.6% |
See Nonprofit organization audiences in other countries
- Nonprofit organization — United States
- Nonprofit organization — United Kingdom
- Nonprofit organization — France
- Nonprofit organization — Italy
- Nonprofit organization — Spain
- Nonprofit organization — Brazil
- Nonprofit organization — Japan
- Nonprofit organization — South Korea
- Nonprofit organization — India
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Nonprofit organization have in Germany?
Nonprofit organization has an estimated audience of 6,290,758 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nonprofit organization fans?
56.9% of Nonprofit organization fans are female, 43.1% are male, with an average age of 41.7 years.
Which brands do Nonprofit organization fans like most?
Nonprofit organization fans show strongest brand affinity for Tagesschau (2.68×), Charity and causes (3.38×), and Shelter Dogs (3.28×) over the country average.
Where do Nonprofit organization fans live in Germany?
Nonprofit organization fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,569,003), Bayern (reach 964,908), and Baden-Württemberg (reach 847,645). These three regions account for the largest share of the active audience.
What other brands do Nonprofit organization fans also like?
Beyond Nonprofit organization itself, the audience over-indexes on Charity and causes (3.38×), Shelter Dogs (3.28×), Charitable organization (3.15×), and Donation (2.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nonprofit organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.