Hostelling International Audience in Germany

Hostelling International has an estimated audience of 695,866 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: TUI, Gary Oldman, Krampus (film), Robbie Coltrane, Bonnie Wright.

Hostelling International fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for TUI. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include TUI, Gary Oldman, Krampus (film), with strongest over-indexing on TUI (9.35× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Travel & Leisure · Type: NGO / Political Party

Demographics of Hostelling International fans

Demographic split for Hostelling International audience in Germany
MetricValue
Estimated audience size695,866

Audience persona

The typical Hostelling International fan in Germany shows strong Sustainability tendencies and a notable affinity for TUI.

Top regions in Germany

Top regions ranked by reach for Hostelling International in Germany
RegionReachAffinity
Nordrhein-Westfalen190,5411.25×
Bayern127,7981.14×
Baden-Württemberg110,7031.17×
Hessen107,3522.02×
Niedersachsen69,0751.02×
Berlin39,5901.27×
Rheinland-Pfalz35,5231.02×
Sachsen25,8700.76×
Schleswig-Holstein22,1570.89×
Hamburg16,4661.05×
Brandenburg16,1780.75×
Thüringen12,2590.69×
Sachsen-Anhalt10,4930.58×
Mecklenburg-Vorpommern8,8740.67×
Saarland6,7220.79×
Bremen5,5520.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hostelling International audience
BrandAffinityCategory
TUI9.35×Travel & Leisure
Gary Oldman20×Movies & TV
Krampus (film)20×Movies & TV
Robbie Coltrane20×Movies & TV
Bonnie Wright20×Movies & TV
Tom Felton12.51×Movies & TV
Jet Li19.65×Movies & TV
Hostel12.86×Travel & Leisure
Kate Walsh (actress)19.54×Movies & TV
Satire4.06×Literature
Harry Potter1.59×Movies & TV
Alan Rickman19.72×Movies & TV
Crete6.82×Travel & Leisure
Spiegel Online1.68×News
Airbnb1.9×Travel & Leisure
Ponyo20×Movies & TV
Livemusic2.45×Music & Radio
Vegetable Gardening4.6×Food & Beverages
German television comedy4.17×Movies & TV
Ecotourism3.09×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hostelling International audience
TraitClusterScore
SustainabilityBALANCE1.82
Quality AwarenessPREMIUM1.54
TravellingTHRILL1.53
Luxury OrientationPREMIUM1.53
Design AffinityPREMIUM1.38
Sports ActivityPOWER1.36

Worldwide distribution

Worldwide audience distribution share by country for Hostelling International
CountryShare
United States39.8%
India23.8%
United Kingdom6.5%

See Hostelling International audiences in other countries

More Travel & Leisure audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hostelling International. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.