Rascasse Audience Intelligence

Hostelling International Audience in Germany

A data profile of the people who buy, follow and care about Hostelling International in Germany — modelled from more than twelve digital signal sources. Hostelling International has an estimated audience of 822,947 people in Germany.

#19among NGO / Political Party in Germany#613in Travel & Leisure

Hostelling International fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Hostel.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hostel, TUI, Gary Oldman, with strongest over-indexing on Hostel (43.74× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hostelling International fan in Germany shows strong Travelling tendencies and a notable affinity for Hostel.

Category: Travel & Leisure · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hostelling International profile in Germany.

Audience size
823K
in Germany
Country rank
#7697
NGO / Political Party in Germany
Fig. 01

Search interest · 12-month trend

+75%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hostelling International fans

Fig. 02

Gender split

Demographic split for Hostelling International audience in Germany
MetricValue
Estimated audience size822,947
Fig. 04

Worldwide distribution

2.4%

of the worldwide Hostelling International audience comes from Germany.

Worldwide audience distribution share by country for Hostelling International
CountryShare
United States43.6%
India23.1%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hostelling International audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hostelling International fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.90×
02Nordrhein-Westfalen~200K1.23×
03Berlin~40K1.18×
04Bayern~100K1.14×
05Baden-Württemberg~100K1.14×
06Rheinland-Pfalz~40K1.06×
07Hamburg~20K1.05×
08Niedersachsen~70K1.00×
09Bremen~6K0.97×
10Schleswig-Holstein~20K0.90×
11Saarland~8K0.89×
12Brandenburg~20K0.80×
13Sachsen~30K0.75×
14Thüringen~10K0.73×
15Mecklenburg-Vorpommern~9K0.69×
16Sachsen-Anhalt~10K0.63×
Fig. 06

Affinity by region

Affinity by region — Hostelling International, Germany
0.63×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hostelling International audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hostelling International audience
#·InterestCategoryAffinity×
01HostelTravel & Leisure43.74×
02Gary OldmanMovies & TV20.00×
03Krampus (film)Movies & TV20.00×
04Richard HarrisMovies & TV20.00×
05Robbie ColtraneMovies & TV20.00×
06Bonnie WrightMovies & TV20.00×
07Staples (Canada)Business & Career20.00×
08PonyoMovies & TV20.00×
09Kate Walsh (actress)Movies & TV17.06×
10Backpacking (travel)Travel & Leisure7.84×
11CreteTravel & Leisure7.04×
12TUITravel & Leisure6.65×
13EcotourismBusiness & Career5.43×
14Nonprofit organizationPolitics & Society4.98×
15OutdoorsTravel & Leisure3.71×
16Horror moviesMovies & TV3.18×
17EntrepreneurshipBusiness & Career2.11×
18CampingTravel & Leisure2.10×
19YouTubeMovies & TV1.77×
20InstagramInternet & Social Media1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hostelling International audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hostelling International audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.28×
SustainabilityBALANCE2.13×
Quality AwarenessPREMIUM2.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hostelling International audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.90×
DIY MentalityTHRILL1.00×
Family OrientationCONSERVATISM1.02×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Hostelling International. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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