Hostelling International Audience in Germany

Hostelling International logo

Hostelling International has an estimated audience of 695,866 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Software engineer, Gil Ofarim, Goes, Huizen, Progressive rock.

Hostelling International fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Software engineer. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Software engineer, Gil Ofarim, Goes, with strongest over-indexing on Software engineer (20× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Travel & Leisure · Type: NGO / Political Party

Demographics of Hostelling International fans

Demographic split for Hostelling International audience in Germany
MetricValue
Estimated audience size695,866

Audience persona

The typical Hostelling International fan in Germany shows strong Sustainability tendencies and a notable affinity for Software engineer.

Top regions in Germany

Top regions ranked by reach for Hostelling International in Germany
RegionReachAffinity
Nordrhein-Westfalen190,5411.25×
Bayern127,7981.14×
Baden-Württemberg110,7031.17×
Hessen107,3522.02×
Niedersachsen69,0751.02×
Berlin39,5901.27×
Rheinland-Pfalz35,5231.02×
Sachsen25,8700.76×
Schleswig-Holstein22,1570.89×
Hamburg16,4661.05×
Brandenburg16,1780.75×
Thüringen12,2590.69×
Sachsen-Anhalt10,4930.58×
Mecklenburg-Vorpommern8,8740.67×
Saarland6,7220.79×
Bremen5,5520.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hostelling International audience
BrandAffinityCategory
Software engineer20×Technology & Electronics
Gil Ofarim2.29×Music & Radio
Goes1.71×Travel & Leisure
Huizen7.4×Travel & Leisure
Progressive rock1.76×Music & Radio
Buddy – The Buddy Holly Story5.25×Music & Radio
Handmade Gifts2.04×Kids & Family
Fantasy Earth: Zero6.1×Games
So Kamal19.54×Shopping
Liberace5.13×Music & Radio
Nurse education2.06×Kids & Family
Building insulation3.37×Home & Garden
Violet Chachki20×Movies & TV
Jason Clarke (actor)3.35×Movies & TV
Islamism3.95×Politics & Society
Home Delivery1.87×Food & Beverages
Hamleys9.35×Kids & Family
Harlow10.01×Travel & Leisure
Figure painting (hobby)2.38×Arts & Culture
Boracay3.92×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hostelling International audience
TraitClusterScore
SustainabilityBALANCE1.82
Quality AwarenessPREMIUM1.54
TravellingTHRILL1.53
Luxury OrientationPREMIUM1.53
Design AffinityPREMIUM1.38
Sports ActivityPOWER1.36

Worldwide distribution

Worldwide audience distribution share by country for Hostelling International
CountryShare
United States39.8%
India23.8%
United Kingdom6.5%

See Hostelling International audiences in other countries

More Travel & Leisure audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hostelling International. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.