Hostel Audience in Germany
Hostel has an estimated audience of 550,629 people in Germany. 62.4% are female, 37.6% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hostelling International, Dormitory, Bunk bed, Tagesschau, Outdoor recreation.
The average Hostel fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hostelling International, Dormitory, Bunk bed, with strongest over-indexing on Hostelling International (43.74× the country average). Demographically, the Hostel audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Hostel fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 40.4 |
| Estimated audience size | 550,629 |
Audience persona
The typical Hostel fan in Germany is more female, around 40.4 years old, with strong Travelling tendencies and a notable affinity for Hostelling International.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 108,196 | 0.9× |
| Bayern | 100,332 | 1.13× |
| Baden-Württemberg | 76,787 | 1.02× |
| Hessen | 51,888 | 1.24× |
| Berlin | 50,983 | 2.07× |
| Niedersachsen | 44,134 | 0.83× |
| Sachsen | 29,363 | 1.09× |
| Rheinland-Pfalz | 22,799 | 0.83× |
| Schleswig-Holstein | 17,721 | 0.9× |
| Hamburg | 17,199 | 1.38× |
| Brandenburg | 13,502 | 0.79× |
| Thüringen | 10,151 | 0.72× |
| Sachsen-Anhalt | 9,552 | 0.67× |
| Mecklenburg-Vorpommern | 7,682 | 0.73× |
| Bremen | 5,469 | 1.16× |
| Saarland | 3,717 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hostelling International | 43.74× | Travel & Leisure |
| Dormitory | 18.75× | Travel & Leisure |
| Bunk bed | 35.83× | Home & Garden |
| Tagesschau | 2.78× | Movies & TV |
| Outdoor recreation | 2.11× | Sports |
| Food | 1.89× | Food & Beverages |
| Bed | 3.1× | Home & Garden |
| Business and industry | 1.51× | Business & Career |
| Germany | 1.57× | Travel & Leisure |
| Online shopping | 1.57× | Shopping |
| CEWE FOTOBUCH | 7.81× | Internet & Social Media |
| Obi (store) | 1.69× | Shopping |
| Gala | 1.88× | News |
| Wetter.de | 2.61× | Home & Garden |
| Lodging | 2.88× | Travel & Leisure |
| Ernsting's family | 2.86× | Shopping |
| Holiday cottage | 3.41× | Travel & Leisure |
| Center Parcs | 3.37× | Travel & Leisure |
| Wetter.com | 1.85× | Home & Garden |
| B&B Hotels | 6.23× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.51 |
| Design Affinity | PREMIUM | 1.49 |
| Community Orientation | OPEN | 1.38 |
| Pet Ownership | JOY | 1.34 |
| Sports Activity | POWER | 1.33 |
| Sustainability | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| United Kingdom | 9.6% |
| China | 7.0% |
See Hostel audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
Frequently asked questions
How many fans does Hostel have in Germany?
Hostel has an estimated audience of 550,629 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hostel fans?
62.4% of Hostel fans are female, 37.6% are male, with an average age of 40.4 years.
Which brands do Hostel fans like most?
Hostel fans show strongest brand affinity for Hostelling International (43.74×), Dormitory (18.75×), and Bunk bed (35.83×) over the country average.
Where do Hostel fans live in Germany?
Hostel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 108,196), Bayern (reach 100,332), and Baden-Württemberg (reach 76,787). These three regions account for the largest share of the active audience.
What other brands do Hostel fans also like?
Beyond Hostel itself, the audience over-indexes on Dormitory (18.75×), Bunk bed (35.83×), Tagesschau (2.78×), and Outdoor recreation (2.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hostel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.