Dormitory Audience in Germany
Dormitory has an estimated audience of 839,587 people in Germany. 73.8% are female, 26.2% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Artistic inspiration, Progressive rock, Jaguar F-Pace.
The average Dormitory fan in Germany is 41.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Artistic inspiration, with strongest over-indexing on Rossmann (1.53× the country average). Demographically, the Dormitory audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Dormitory fans
| Metric | Value |
|---|---|
| Female | 73.8% |
| Male | 26.2% |
| Average age | 41.3 |
| Estimated audience size | 839,587 |
Audience persona
The typical Dormitory fan in Germany is more female, around 41.3 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 197,420 | 1.07× |
| Bayern | 158,758 | 1.18× |
| Baden-Württemberg | 120,241 | 1.05× |
| Hessen | 115,425 | 1.8× |
| Niedersachsen | 65,190 | 0.8× |
| Berlin | 63,194 | 1.68× |
| Rheinland-Pfalz | 38,936 | 0.93× |
| Sachsen | 38,755 | 0.94× |
| Brandenburg | 23,880 | 0.92× |
| Schleswig-Holstein | 22,551 | 0.75× |
| Hamburg | 19,102 | 1.01× |
| Thüringen | 14,471 | 0.68× |
| Sachsen-Anhalt | 13,175 | 0.61× |
| Mecklenburg-Vorpommern | 9,270 | 0.58× |
| Saarland | 9,216 | 0.89× |
| Bremen | 8,039 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.53× | Shopping |
| Home Office | 1.54× | Business & Career |
| Artistic inspiration | 1.5× | Arts & Culture |
| Progressive rock | 1.74× | Music & Radio |
| Jaguar F-Pace | 4.46× | Cars & Mobility |
| Fatteh | 6.99× | Food & Beverages |
| Icon (magazine) | 1.53× | Arts & Culture |
| Bank account | 1.75× | Business & Career |
| Home Delivery | 1.66× | Food & Beverages |
| JDSU | 1.86× | Business & Career |
| Janitor | 3.52× | Home & Garden |
| Ireen Sheer | 1.56× | Music & Radio |
| Grand Prairie, Texas | 17.19× | Travel & Leisure |
| Motion Picture Association of America | 4.19× | Movies & TV |
| Oliver Kahn | 1.79× | Sports |
| Sixx | 1.52× | Movies & TV |
| Superior Hiking Trail | 5.52× | Travel & Leisure |
| Cachorro | 1.53× | Pets & Animals |
| Free University of Berlin | 1.52× | Business & Career |
| DEFCON (video game) | 3.1× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.57 |
| LGBTQ+ Identity | OPEN | 1.54 |
| Sustainability | BALANCE | 1.51 |
| Career Orientation | POWER | 1.47 |
| Healthy Lifestyle | BALANCE | 1.42 |
| Community Orientation | OPEN | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| United Kingdom | 8.1% |
| Germany | 6.1% |
See Dormitory audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Dormitory have in Germany?
Dormitory has an estimated audience of 839,587 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dormitory fans?
73.8% of Dormitory fans are female, 26.2% are male, with an average age of 41.3 years.
Which brands do Dormitory fans like most?
Dormitory fans show strongest brand affinity for Rossmann (1.53×), Home Office (1.54×), and Artistic inspiration (1.5×) over the country average.
Where do Dormitory fans live in Germany?
Dormitory fans in Germany are most concentrated in Nordrhein-Westfalen (reach 197,420), Bayern (reach 158,758), and Baden-Württemberg (reach 120,241). These three regions account for the largest share of the active audience.
What other brands do Dormitory fans also like?
Beyond Dormitory itself, the audience over-indexes on Home Office (1.54×), Artistic inspiration (1.5×), Progressive rock (1.74×), and Jaguar F-Pace (4.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dormitory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.