Dormitory Audience in United States

Dormitory logo

Dormitory has an estimated audience of 3,506,225 people in United States. 67.2% are female, 32.8% are male, average age 40.2. Top regions: California, Texas, New York. Top brand affinities: Regional styles of Mexican music, Historic site, Jesse Plemons, Governor of Michigan, Hipster.

The average Dormitory fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Regional styles of Mexican music, Historic site, Jesse Plemons, with strongest over-indexing on Regional styles of Mexican music (12.69× the country average). Demographically, the Dormitory audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Design Affinity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Dormitory fans

Demographic split for Dormitory audience in United States
MetricValue
Female67.2%
Male32.8%
Average age40.2
Estimated audience size3,506,225

Audience persona

The typical Dormitory fan in United States is more female, around 40.2 years old, with strong Design Affinity tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Dormitory in United States
RegionReachAffinity
California537,8701.39×
Texas326,5031.08×
New York260,8131.33×
Florida240,2841.01×
Georgia123,3221.14×
Illinois121,9181.04×
North Carolina110,8531.05×
Pennsylvania109,5950.93×
Virginia109,2161.28×
New Jersey107,7971.21×
Ohio104,6980.97×
Michigan89,5270.98×
Washington87,1961.24×
Massachusetts79,0411.14×
Maryland73,3581.22×
Arizona72,9591.02×
Indiana66,6741.04×
Tennessee65,1780.93×
Missouri52,9910.94×
Louisiana51,5331.14×
South Carolina47,2320.9×
Colorado47,1950.85×
Minnesota46,6100.93×
Alabama46,3970.95×
Wisconsin43,5280.83×
Oregon42,1281.05×
Kentucky39,8090.91×
Oklahoma37,9730.98×
Connecticut35,7041.02×
Mississippi33,2561.15×
Nevada31,3770.93×
Iowa27,1690.94×
Arkansas27,0110.94×
Utah26,7890.85×
Kansas25,7210.93×
Hawaii21,7971.45×
New Mexico16,3690.93×
Washington, District of Columbia14,7291.4×
Idaho14,4870.82×
Nebraska13,2910.76×
West Virginia12,1580.74×
Maine11,5390.92×
New Hampshire10,9870.8×
Rhode Island10,9220.98×
Delaware8,3830.87×
Montana7,8470.81×
Alaska7,8281.04×
South Dakota6,3990.79×
North Dakota5,5740.77×
Vermont4,9110.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dormitory audience
BrandAffinityCategory
Regional styles of Mexican music12.69×Music & Radio
Historic site4.6×Arts & Culture
Jesse Plemons2.87×Movies & TV
Governor of Michigan6.14×Politics & Society
Hipster7.64×Politics & Society
UK garage4.34×Music & Radio
Goop4.09×Internet & Social Media
Fairy godmother5.62×Literature
JDSU2.22×Business & Career
Staycation2.33×Home & Garden
Wok4.03×Food & Beverages
Vocal harmony2.78×Music & Radio
Jaws3.3×Movies & TV
Cam Ward2.29×Sports
Nebraska Cornhuskers football2.13×Sports
Mothercare1.92×Kids & Family
Queens College, City University of New York4.13×Business & Career
Cherish (group)6.07×Music & Radio
Hibachi4.33×Food & Beverages
headspace5.01×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dormitory audience
TraitClusterScore
Design AffinityPREMIUM1.39
Career OrientationPOWER1.31
Price SensitivityPREMIUM1.3
IndulgenceJOY1.21
TravellingTHRILL1.21
CreativityOPEN1.19

Worldwide distribution

Worldwide audience distribution share by country for Dormitory
CountryShare
United States25.3%
United Kingdom8.1%
Germany6.1%

See Dormitory audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Dormitory have in United States?

Dormitory has an estimated audience of 3,506,225 people in United States, concentrated in California and Texas.

What is the gender split and age of Dormitory fans?

67.2% of Dormitory fans are female, 32.8% are male, with an average age of 40.2 years.

Which brands do Dormitory fans like most?

Dormitory fans show strongest brand affinity for Regional styles of Mexican music (12.69×), Historic site (4.6×), and Jesse Plemons (2.87×) over the country average.

Where do Dormitory fans live in United States?

Dormitory fans in United States are most concentrated in California (reach 537,870), Texas (reach 326,503), and New York (reach 260,813). These three regions account for the largest share of the active audience.

What other brands do Dormitory fans also like?

Beyond Dormitory itself, the audience over-indexes on Historic site (4.6×), Jesse Plemons (2.87×), Governor of Michigan (6.14×), and Hipster (7.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dormitory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.