Rascasse Audience Intelligence

Dormitory Audience in United States

A data profile of the people who buy, follow and care about Dormitory in United States — modelled from more than twelve digital signal sources. Dormitory has an estimated audience of 3,506,225 people in United States.

#4654among Topic in United States#739in Travel & Leisure

The average Dormitory fan in United States is 40.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Bath and Bodyworks, Property finder, IKEA, with strongest over-indexing on Bath and Bodyworks (4.21× the country average).

Demographically, the Dormitory audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dormitory fan in United States is more female, around 40.2 years old, with strong Career Orientation tendencies and a notable affinity for Bath and Bodyworks.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dormitory profile in United States.

Audience size
3.5M
in United States
Gender
67.2%♀
32.8% male
Age
40.2
average years
Country rank
#9004
Topic in United States
Fig. 01

Search interest · 12-month trend

+32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dormitory fans

67.2% are female, 32.8% are male, average age 40.2.

Fig. 02

Gender split

67.2%
Female
32.8%
Male
Demographic split for Dormitory audience in United States
MetricValue
Female67.2%
Male32.8%
Average age40.2
Estimated audience size3,506,225
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Dormitory audience in United States
Age bracketShare%
16-1924%
20-2913%
30-3916%
40-4922%
50+25%
Fig. 04

Worldwide distribution

25.3%

of the worldwide Dormitory audience comes from United States.

Worldwide audience distribution share by country for Dormitory
CountryShare
United States25.3%
United Kingdom8.1%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dormitory audience in United States is strongest.

Fig. 05

Top regions by affinity

Dormitory fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~9K1.71×
02California~500K1.28×
03North Dakota~9K1.27×
04Hawaii~20K1.24×
05New York~200K1.16×
06Washington, District of Columbia~10K1.16×
07Virginia~100K1.14×
08Kansas~30K1.14×
09New Jersey~100K1.10×
10Washington~80K1.10×
11Louisiana~50K1.08×
12Mississippi~30K1.08×
13Maryland~60K1.07×
14North Carolina~100K1.06×
15Indiana~70K1.06×
16Georgia~100K1.05×
17Alabama~50K1.02×
18Texas~300K1.01×
19Massachusetts~70K1.01×
20Alaska~8K1.01×
21Illinois~100K0.99×
22New Mexico~20K0.99×
23Oregon~40K0.98×
24New Hampshire~10K0.98×
25Arizona~70K0.97×
26Pennsylvania~100K0.96×
27Connecticut~30K0.96×
28Maine~10K0.96×
29Rhode Island~10K0.96×
30South Dakota~8K0.95×
31South Carolina~50K0.94×
32Arkansas~30K0.94×
33Iowa~30K0.94×
34Montana~9K0.93×
35Delaware~9K0.93×
36Oklahoma~40K0.92×
37Nevada~30K0.92×
38Idaho~20K0.92×
39West Virginia~20K0.92×
40Ohio~100K0.91×
41Michigan~80K0.91×
42Minnesota~50K0.91×
43Florida~200K0.90×
44Kentucky~40K0.90×
45Nebraska~20K0.89×
46Tennessee~60K0.88×
47Missouri~50K0.88×
48Wisconsin~50K0.86×
49Utah~30K0.84×
50Colorado~50K0.83×
Fig. 06

Affinity by region

Affinity by region — Dormitory, United States
0.83×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dormitory audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dormitory audience
#·InterestCategoryAffinity×
01ColumboMovies & TV12.69×
02LG TVTechnology & Electronics12.69×
03Gordon Food ServiceFood & Beverages10.37×
04Bath and BodyworksShopping4.21×
05Property finderHome & Garden3.46×
06Residential areaHome & Garden3.26×
07KitchenwareHome & Garden2.47×
08IKEAHome & Garden2.38×
09Diaper bagKids & Family2.32×
10Career developmentBusiness & Career2.08×
11ApartmentBusiness & Career1.96×
12Enterprise Rent-A-CarCars & Mobility1.96×
13Real propertyHome & Garden1.92×
14First-time buyerShopping1.79×
15Discount storesShopping1.78×
16Ace HardwareHome & Garden1.78×
17Planet FitnessSports1.63×
18Shopping mallsShopping1.60×
19AirbnbTravel & Leisure1.56×
20RedditInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dormitory audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dormitory audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.54×
IndulgenceJOY1.37×
Need for SecurityCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dormitory audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.82×
TraditionCONSERVATISM0.82×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dormitory have in United States?

Dormitory has an estimated audience of 3,506,225 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dormitory fans?

67.2% of Dormitory fans are female, 32.8% are male, with an average age of 40.2 years.

03

Which brands do Dormitory fans like most?

Dormitory fans show strongest brand affinity for Bath and Bodyworks (4.21×), Property finder (3.46×), and IKEA (2.38×) over the country average.

04

Where do Dormitory fans live in United States?

Dormitory fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Dormitory fans also like?

Beyond Dormitory itself, the audience over-indexes on Property finder (3.46×), IKEA (2.38×), Apartment (1.96×), and Kitchenware (2.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Dormitory audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dormitory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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