Bachelor's degree Audience in Germany
A data profile of the people who buy, follow and care about Bachelor's degree in Germany — modelled from more than twelve digital signal sources. Bachelor's degree has an estimated audience of 3,990,047 people in Germany.
The average Bachelor's degree fan in Germany is 33.3 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Master's degree, Postgraduate education, Harry Potter, with strongest over-indexing on Master's degree (5.48× the country average).
Demographically, the Bachelor's degree audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bachelor's degree fan in Germany is more female, around 33.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Master's degree.
At a glance
The key figures that characterise the Bachelor's degree profile in Germany.
Search interest · 12-month trend
Demographics of Bachelor's degree fans
60.0% are female, 40.0% are male, average age 33.3.
Gender split
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 33.3 |
| Estimated audience size | 3,990,047 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 10% |
Worldwide distribution
of the worldwide Bachelor's degree audience comes from Germany.
| Country | Share |
|---|---|
| United States | 18.0% |
| India | 8.5% |
| China | 6.3% |
Geography
Where the Bachelor's degree audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~1M | 1.12× | |
| 02 | Hessen | ~300K | 1.11× | |
| 03 | Hamburg | ~100K | 1.09× | |
| 04 | Bayern | ~700K | 1.08× | |
| 05 | Baden-Württemberg | ~600K | 1.08× | |
| 06 | Niedersachsen | ~400K | 1.07× | |
| 07 | Rheinland-Pfalz | ~200K | 1.01× | |
| 08 | Schleswig-Holstein | ~100K | 1.01× | |
| 09 | Bremen | ~30K | 1.01× | |
| 10 | Berlin | ~200K | 1.00× | |
| 11 | Sachsen | ~200K | 0.97× | |
| 12 | Brandenburg | ~100K | 0.94× | |
| 13 | Thüringen | ~90K | 0.91× | |
| 14 | Sachsen-Anhalt | ~90K | 0.90× | |
| 15 | Saarland | ~40K | 0.89× | |
| 16 | Mecklenburg-Vorpommern | ~70K | 0.87× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Bachelor's degree audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | University and college admission | Business & Career | 7.94× | ||
| 02 | Postgraduate education | Business & Career | 6.31× | ||
| 03 | Master's degree | Business & Career | 5.48× | ||
| 04 | Stranger Things | Movies & TV | 2.17× | ||
| 05 | CHECK24 | Business & Career | 2.02× | ||
| 06 | Burger King | Food & Beverages | 1.98× | ||
| 07 | Galatasaray S.K. | Sports | 1.97× | ||
| 08 | Harry Potter | Movies & TV | 1.92× | ||
| 09 | UEFA Champions League | Sports | 1.86× | ||
| 10 | Science | Business & Career | 1.85× | ||
| 11 | Lieferando.de | Food & Beverages | 1.80× | ||
| 12 | Internet & Social Media | 1.74× | |||
| 13 | Psychology | Business & Career | 1.72× | ||
| 14 | H&M | Shopping | 1.71× | ||
| 15 | Movies | Movies & TV | 1.64× | ||
| 16 | Electronic music | Music & Radio | 1.64× | ||
| 17 | Spotify | Internet & Social Media | 1.63× | ||
| 18 | Cuisine | Food & Beverages | 1.63× | ||
| 19 | Bundesliga | Sports | 1.59× | ||
| 20 | TikTok | Internet & Social Media | 1.55× |
Personality of the Bachelor's degree audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.46× | |
| Career Orientation | POWER | 1.44× | |
| Luxury Orientation | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.88× | |
| DIY Mentality | THRILL | 1.00× | |
| Family Orientation | CONSERVATISM | 1.02× |
Frequently asked questions
How many fans does Bachelor's degree have in Germany?
Bachelor's degree has an estimated audience of 3,990,047 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bachelor's degree fans?
60.0% of Bachelor's degree fans are female, 40.0% are male, with an average age of 33.3 years.
Which brands do Bachelor's degree fans like most?
Bachelor's degree fans show strongest brand affinity for Master's degree (5.48×), Postgraduate education (6.31×), and Harry Potter (1.92×) over the country average.
Where do Bachelor's degree fans live in Germany?
Bachelor's degree fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.
What other brands do Bachelor's degree fans also like?
Beyond Bachelor's degree itself, the audience over-indexes on Postgraduate education (6.31×), Harry Potter (1.92×), Movies (1.64×), and UEFA Champions League (1.86×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Degree audiences in Germany
- Bachelor's degree or higher (908,736)
- Bachelor of Medicine, Bachelor of Surgery (726,525)
- Bachelor of Pharmacy (655,189)
- Bachelor of Science in Nursing (636,361)
- Bachelor of Science (385,170)
See Bachelor's degree audiences in other countries
- Bachelor's degree — United States
- Bachelor's degree — United Kingdom
- Bachelor's degree — France
- Bachelor's degree — Italy
- Bachelor's degree — Spain
- Bachelor's degree — Brazil
- Bachelor's degree — Japan
- Bachelor's degree — South Korea
- Bachelor's degree — India
- Bachelor's degree — Canada
- Bachelor's degree — Mexico
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bachelor's degree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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