Bachelor's degree Audience in Germany
Bachelor's degree has an estimated audience of 3,990,047 people in Germany. 60.0% are female, 40.0% are male, average age 33.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Master's degree, Postgraduate education, Harry Potter, Movies, UEFA Champions League.
The average Bachelor's degree fan in Germany is 33.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Master's degree, Postgraduate education, Harry Potter, with strongest over-indexing on Master's degree (5.48× the country average). Demographically, the Bachelor's degree audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Degree
Demographics of Bachelor's degree fans
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 33.3 |
| Estimated audience size | 3,990,047 |
Audience persona
The typical Bachelor's degree fan in Germany is more female, around 33.3 years old, with strong Career Orientation tendencies and a notable affinity for Master's degree.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,027,766 | 1.18× |
| Bayern | 708,119 | 1.1× |
| Baden-Württemberg | 596,381 | 1.1× |
| Niedersachsen | 425,057 | 1.1× |
| Hessen | 349,969 | 1.15× |
| Rheinland-Pfalz | 204,370 | 1.02× |
| Berlin | 189,182 | 1.06× |
| Sachsen | 183,834 | 0.94× |
| Schleswig-Holstein | 144,557 | 1.01× |
| Brandenburg | 115,032 | 0.93× |
| Hamburg | 96,340 | 1.07× |
| Thüringen | 88,598 | 0.87× |
| Sachsen-Anhalt | 86,549 | 0.84× |
| Mecklenburg-Vorpommern | 61,449 | 0.81× |
| Saarland | 40,971 | 0.84× |
| Bremen | 34,932 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Master's degree | 5.48× | Business & Career |
| Postgraduate education | 6.31× | Business & Career |
| Harry Potter | 1.92× | Movies & TV |
| Movies | 1.64× | Movies & TV |
| UEFA Champions League | 1.86× | Sports |
| TikTok | 1.55× | Internet & Social Media |
| Bundesliga | 1.59× | Sports |
| University and college admission | 7.94× | Business & Career |
| 1.74× | Internet & Social Media | |
| Science | 1.85× | Business & Career |
| Burger King | 1.98× | Food & Beverages |
| H&M | 1.71× | Shopping |
| CHECK24 | 2.02× | Business & Career |
| Cuisine | 1.63× | Food & Beverages |
| Lieferando.de | 1.8× | Food & Beverages |
| Spotify | 1.63× | Internet & Social Media |
| Electronic music | 1.64× | Music & Radio |
| Psychology | 1.72× | Business & Career |
| Galatasaray S.K. | 1.97× | Sports |
| Stranger Things | 2.17× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.41 |
| Sustainability | BALANCE | 1.29 |
| Indulgence | JOY | 1.28 |
| Healthy Lifestyle | BALANCE | 1.13 |
| Mindfulness | BALANCE | 1.12 |
| Travelling | THRILL | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| India | 8.5% |
| China | 6.3% |
See Bachelor's degree audiences in other countries
More Degree audiences in Germany
- Bachelor's degree or higher (908,736)
- Bachelor of Medicine, Bachelor of Surgery (726,525)
- Bachelor of Pharmacy (655,189)
- Bachelor of Science in Nursing (636,361)
- Bachelor of Science (385,170)
Frequently asked questions
How many fans does Bachelor's degree have in Germany?
Bachelor's degree has an estimated audience of 3,990,047 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bachelor's degree fans?
60.0% of Bachelor's degree fans are female, 40.0% are male, with an average age of 33.3 years.
Which brands do Bachelor's degree fans like most?
Bachelor's degree fans show strongest brand affinity for Master's degree (5.48×), Postgraduate education (6.31×), and Harry Potter (1.92×) over the country average.
Where do Bachelor's degree fans live in Germany?
Bachelor's degree fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,027,766), Bayern (reach 708,119), and Baden-Württemberg (reach 596,381). These three regions account for the largest share of the active audience.
What other brands do Bachelor's degree fans also like?
Beyond Bachelor's degree itself, the audience over-indexes on Postgraduate education (6.31×), Harry Potter (1.92×), Movies (1.64×), and UEFA Champions League (1.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bachelor's degree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.