Rascasse Audience Intelligence

Bachelor's degree Audience in Brazil

A data profile of the people who buy, follow and care about Bachelor's degree in Brazil — modelled from more than twelve digital signal sources. Bachelor's degree has an estimated audience of 5,225,057 people in Brazil.

#1among Degree in Brazil#869among Topic in Brazil#179in Business & Career

The average Bachelor's degree fan in Brazil is 37.6 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Business & Career · Type: Topic · Subtype: Degree

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bachelor's degree profile in Brazil.

Audience size
5.2M
in Brazil
Gender
63.2%♀
36.8% male
Age
37.6
average years
Country rank
#1280
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bachelor's degree fans

63.2% are female, 36.8% are male, average age 37.6.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for Bachelor's degree audience in Brazil
MetricValue
Female63.2%
Male36.8%
Average age37.6
Estimated audience size5,225,057
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Bachelor's degree audience in Brazil
Age bracketShare%
16-1921%
20-2923%
30-3921%
40-4918%
50+17%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Bachelor's degree audience comes from Brazil.

Worldwide audience distribution share by country for Bachelor's degree
CountryShare
United States18.0%
India8.5%
China6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bachelor's degree audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Bachelor's degree fans by region: top regions in Brazil
#RegionReachAffinity×
01São Paulo~2.5M1.66×
02Roraima~20K1.16×
03Amapá~20K1.12×
04Rio Grande do Sul~300K1.08×
05Rio de Janeiro~500K1.05×
06Federal District~90K1.05×
07Santa Catarina~200K1.02×
08Paraná~300K1.01×
09Rondônia~40K1.01×
10Acre~20K1.01×
11Tocantins~30K1.00×
12Sergipe~50K0.99×
13Minas Gerais~500K0.97×
14Paraíba~100K0.97×
15Amazonas~90K0.97×
16Mato Grosso do Sul~70K0.97×
17Alagoas~70K0.97×
18Piauí~70K0.97×
19Espírito Santo~100K0.96×
20Rio Grande do Norte~80K0.96×
21Pernambuco~200K0.94×
22Mato Grosso~90K0.94×
23Maranhão~100K0.93×
24Pará~200K0.92×
25Ceará~200K0.91×
26Goiás~200K0.90×
27Bahia~300K0.86×
Appendix

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More Degree audiences in Brazil

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Bachelor's degree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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