Bachelor's degree Audience in United States

Bachelor's degree logo

Bachelor's degree has an estimated audience of 21,327,980 people in United States. 56.8% are female, 43.2% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: Solitaire, Science, Spotify, Real Madrid C.F., Meme.

The average Bachelor's degree fan in United States is 37.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Solitaire, Science, Spotify, with strongest over-indexing on Solitaire (5.56× the country average). Demographically, the Bachelor's degree audience skews more female with an average age of 37.1, and over-indexes on personality traits such as LGBTQ+ Identity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Degree

Demographics of Bachelor's degree fans

Demographic split for Bachelor's degree audience in United States
MetricValue
Female56.8%
Male43.2%
Average age37.1
Estimated audience size21,327,980

Audience persona

The typical Bachelor's degree fan in United States is more female, around 37.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Solitaire.

Top regions in United States

Top regions ranked by reach for Bachelor's degree in United States
RegionReachAffinity
California2,645,4881.13×
Texas2,367,9341.29×
Florida1,411,9670.98×
New York1,294,7781.09×
Illinois807,6911.14×
Pennsylvania783,4591.09×
North Carolina716,7551.12×
Georgia701,4441.07×
Michigan659,8761.18×
Ohio642,0190.98×
Virginia569,4481.1×
New Jersey543,9911×
Massachusetts486,4331.16×
Arizona481,5541.11×
Washington455,6211.06×
Tennessee424,2470.99×
Indiana403,2111.03×
Maryland366,8451×
Colorado355,9791.06×
Wisconsin353,6471.1×
Alabama336,3471.13×
Minnesota335,8491.1×
Missouri317,2210.92×
South Carolina317,1350.99×
Oregon306,6201.25×
Louisiana268,6600.98×
Kentucky265,9000.99×
Oklahoma226,4560.96×
Utah218,4091.14×
Connecticut203,1780.95×
Mississippi190,7971.09×
Arkansas180,7611.03×
Kansas178,8731.06×
Iowa176,3311×
Nevada167,0100.81×
Nebraska117,5391.1×
Hawaii102,4581.12×
Idaho92,8190.87×
New Mexico89,5200.84×
West Virginia77,3990.78×
Washington, District of Columbia76,3871.19×
New Hampshire74,8950.89×
Rhode Island66,4680.98×
Maine63,5350.83×
Montana53,2320.9×
Delaware49,0990.83×
South Dakota43,6540.89×
North Dakota42,7100.97×
Vermont38,6361.03×
Alaska36,9390.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bachelor's degree audience
BrandAffinityCategory
Solitaire5.56×Games
Science1.56×Business & Career
Spotify1.56×Internet & Social Media
Real Madrid C.F.2.33×Sports
Meme1.73×Internet & Social Media
Electronic music1.59×Music & Radio
Higher education1.54×Business & Career
Jazz music1.57×Music & Radio
Dog lovers2.4×Pets & Animals
Classical music1.63×Music & Radio
Cars (film)2.26×Movies & TV
Therapy1.5×Health
Veganism1.6×Food & Beverages
Academic degree2.29×Business & Career
Flower1.54×Home & Garden
Pizza Hut1.65×Food & Beverages
Scooby-Doo2.11×Movies & TV
Alternative rock1.59×Music & Radio
1080i1.89×Technology & Electronics
Comics1.67×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bachelor's degree audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.35
Career OrientationPOWER1.26
Social Media UsageJOY1.24
Urban LifestyleOPEN1.23
TravellingTHRILL1.23
SustainabilityBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for Bachelor's degree
CountryShare
United States18.0%
India8.5%
China6.3%

See Bachelor's degree audiences in other countries

More Degree audiences in United States

Frequently asked questions

How many fans does Bachelor's degree have in United States?

Bachelor's degree has an estimated audience of 21,327,980 people in United States, concentrated in California and Texas.

What is the gender split and age of Bachelor's degree fans?

56.8% of Bachelor's degree fans are female, 43.2% are male, with an average age of 37.1 years.

Which brands do Bachelor's degree fans like most?

Bachelor's degree fans show strongest brand affinity for Solitaire (5.56×), Science (1.56×), and Spotify (1.56×) over the country average.

Where do Bachelor's degree fans live in United States?

Bachelor's degree fans in United States are most concentrated in California (reach 2,645,488), Texas (reach 2,367,934), and Florida (reach 1,411,967). These three regions account for the largest share of the active audience.

What other brands do Bachelor's degree fans also like?

Beyond Bachelor's degree itself, the audience over-indexes on Science (1.56×), Spotify (1.56×), Real Madrid C.F. (2.33×), and Meme (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bachelor's degree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.