Rascasse Audience Intelligence

Bachelor's degree Audience in United States

A data profile of the people who buy, follow and care about Bachelor's degree in United States — modelled from more than twelve digital signal sources. Bachelor's degree has an estimated audience of 21,327,980 people in United States.

#1among Degree in United States#1038among Topic in United States#172in Business & Career

The average Bachelor's degree fan in United States is 37.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Solitaire, Science, Spotify, with strongest over-indexing on Solitaire (5.56× the country average).

Demographically, the Bachelor's degree audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bachelor's degree fan in United States is more female, around 37.1 years old, with strong Quality Awareness tendencies and a notable affinity for Solitaire.

Category: Business & Career · Type: Topic · Subtype: Degree

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bachelor's degree profile in United States.

Audience size
21.3M
in United States
Gender
56.8%♀
43.2% male
Age
37.1
average years
Country rank
#1513
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bachelor's degree fans

56.8% are female, 43.2% are male, average age 37.1.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Bachelor's degree audience in United States
MetricValue
Female56.8%
Male43.2%
Average age37.1
Estimated audience size21,327,980
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Bachelor's degree audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3919%
40-4920%
50+16%
Fig. 04

Worldwide distribution

18.0%

of the worldwide Bachelor's degree audience comes from United States.

Worldwide audience distribution share by country for Bachelor's degree
CountryShare
United States18.0%
India8.5%
China6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bachelor's degree audience in United States is strongest.

Fig. 05

Top regions by affinity

Bachelor's degree fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~300K1.24×
02Texas~2M1.21×
03Washington, District of Columbia~80K1.20×
04Michigan~600K1.16×
05Utah~200K1.14×
06Alabama~300K1.13×
07Nebraska~100K1.13×
08Massachusetts~500K1.12×
09Hawaii~100K1.12×
10Wisconsin~400K1.11×
11Illinois~800K1.09×
12Arizona~500K1.09×
13Mississippi~200K1.09×
14Vermont~40K1.09×
15California~2.5M1.08×
16Arkansas~200K1.08×
17Pennsylvania~800K1.07×
18North Carolina~700K1.07×
19Minnesota~300K1.07×
20Kansas~200K1.07×
21Virginia~600K1.06×
22North Dakota~50K1.05×
23Indiana~400K1.04×
24Georgia~700K1.03×
25Washington~400K1.03×
26Colorado~300K1.03×
27Iowa~200K1.03×
28Rhode Island~70K1.02×
29New York~1M1.01×
30Maryland~400K1.00×
31Louisiana~300K0.98×
32Kentucky~300K0.98×
33South Carolina~300K0.97×
34New Jersey~500K0.96×
35Tennessee~400K0.95×
36Connecticut~200K0.95×
37Montana~60K0.95×
38Florida~1.5M0.94×
39Ohio~600K0.94×
40New Hampshire~80K0.94×
41South Dakota~50K0.94×
42Oklahoma~200K0.92×
43Idaho~100K0.92×
44Missouri~300K0.91×
45Alaska~40K0.90×
46New Mexico~90K0.89×
47Delaware~50K0.88×
48Maine~70K0.87×
49West Virginia~80K0.83×
50Nevada~200K0.79×
Fig. 06

Affinity by region

Affinity by region — Bachelor's degree, United States
0.79×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bachelor's degree audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bachelor's degree audience
#·InterestCategoryAffinity×
01SolitaireGames5.56×
02Dog loversPets & Animals2.40×
03Real Madrid C.F.Sports2.33×
04Academic degreeBusiness & Career2.29×
05Cars (film)Movies & TV2.26×
061080iTechnology & Electronics1.89×
07MemeInternet & Social Media1.73×
08ComicsLiterature1.67×
09Pizza HutFood & Beverages1.65×
10Classical musicMusic & Radio1.63×
11VeganismFood & Beverages1.60×
12Electronic musicMusic & Radio1.59×
13Alternative rockMusic & Radio1.59×
14Burger KingFood & Beverages1.59×
15Jazz musicMusic & Radio1.57×
16ScienceBusiness & Career1.56×
17SpotifyInternet & Social Media1.56×
18Higher educationBusiness & Career1.54×
19FlowerHome & Garden1.54×
20TherapyHealth1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bachelor's degree audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bachelor's degree audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.46×
Luxury OrientationPREMIUM1.40×
Social Media UsageJOY1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bachelor's degree audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.74×
Community OrientationOPEN0.92×
Family OrientationCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bachelor's degree have in United States?

Bachelor's degree has an estimated audience of 21,327,980 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bachelor's degree fans?

56.8% of Bachelor's degree fans are female, 43.2% are male, with an average age of 37.1 years.

03

Which brands do Bachelor's degree fans like most?

Bachelor's degree fans show strongest brand affinity for Solitaire (5.56×), Science (1.56×), and Spotify (1.56×) over the country average.

04

Where do Bachelor's degree fans live in United States?

Bachelor's degree fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Bachelor's degree fans also like?

Beyond Bachelor's degree itself, the audience over-indexes on Science (1.56×), Spotify (1.56×), Meme (1.73×), and Real Madrid C.F. (2.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Degree audiences in United States

See Bachelor's degree audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bachelor's degree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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