Rascasse Audience Intelligence

Bachelor's degree or higher Audience in United States

A data profile of the people who buy, follow and care about Bachelor's degree or higher in United States — modelled from more than twelve digital signal sources. Bachelor's degree or higher has an estimated audience of 2,728,509 people in United States.

#4among Degree in United States#5369among Topic in United States#890in Business & Career

The average Bachelor's degree or higher fan in United States is 29.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Christian Pulisic, Academic degree, International education, with strongest over-indexing on Christian Pulisic (20× the country average).

Demographically, the Bachelor's degree or higher audience skews balanced with an average age of 29.5, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 22 regions tracked by Rascasse.

The typical Bachelor's degree or higher fan in United States is balanced, around 29.5 years old, with strong Indulgence tendencies and a notable affinity for Christian Pulisic.

Category: Business & Career · Type: Topic · Subtype: Degree

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bachelor's degree or higher profile in United States.

Audience size
2.7M
in United States
Gender
54.6%♀
45.4% male
Age
29.5
average years
Country rank
#11117
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bachelor's degree or higher fans

54.6% are female, 45.4% are male, average age 29.5.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Bachelor's degree or higher audience in United States
MetricValue
Female54.6%
Male45.4%
Average age29.5
Estimated audience size2,728,509
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the Bachelor's degree or higher audience in United States
Age bracketShare%
16-1950%
20-2919%
30-3914%
40-4912%
50+6%
Fig. 04

Worldwide distribution

15.1%

of the worldwide Bachelor's degree or higher audience comes from United States.

Worldwide audience distribution share by country for Bachelor's degree or higher
CountryShare
United States15.1%
Japan14.8%
India8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bachelor's degree or higher audience in United States is strongest.

Fig. 05

Top regions by affinity

Bachelor's degree or higher fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~30K1.19×
02Utah~30K1.13×
03Connecticut~30K1.11×
04Oregon~30K1.08×
05Indiana~50K1.03×
06Minnesota~40K1.03×
07Maryland~50K1.02×
08Arizona~60K1.00×
09Washington~50K0.99×
10Massachusetts~50K0.99×
11Michigan~70K0.98×
12Virginia~60K0.98×
13Ohio~80K0.97×
14Georgia~80K0.97×
15North Carolina~80K0.97×
16New Jersey~70K0.97×
17Pennsylvania~90K0.96×
18Illinois~90K0.95×
19Florida~200K0.93×
20New York~100K0.93×
21Texas~200K0.92×
22California~300K0.91×
Fig. 06

Affinity by region

Affinity by region — Bachelor's degree or higher, United States
0.91×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bachelor's degree or higher audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bachelor's degree or higher audience
#·InterestCategoryAffinity×
01College applicationBusiness & Career22.39×
02Christian PulisicSports20.00×
03Crystal Palace F.C.Sports16.38×
04Leicester City F.C.Sports15.68×
05International educationBusiness & Career13.82×
06Student exchange programBusiness & Career11.27×
07Ligue 1Sports10.41×
08Disneyland ParisTravel & Leisure8.43×
09Scarface (1983 film)Movies & TV7.06×
10Fine-art photographyTechnology & Electronics6.34×
11Brittany SnowMovies & TV5.29×
12Travel photographyTechnology & Electronics5.27×
13Bohemian styleFashion & Accessoires5.24×
14Motorcycle accessoriesCars & Mobility5.03×
15Academic degreeBusiness & Career4.73×
16Wildlife photographyTechnology & Electronics4.64×
17HairbrushBeauty & Wellness4.32×
18Lace wigBeauty & Wellness3.39×
19Take-outFood & Beverages3.32×
20FIFA World CupSports2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bachelor's degree or higher audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bachelor's degree or higher audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.70×
Luxury OrientationPREMIUM1.67×
Need for SecurityCONSERVATISM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bachelor's degree or higher audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.98×
Social Media UsageJOY1.00×
Healthy LifestyleBALANCE1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bachelor's degree or higher have in United States?

Bachelor's degree or higher has an estimated audience of 2,728,509 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bachelor's degree or higher fans?

54.6% of Bachelor's degree or higher fans are female, 45.4% are male, with an average age of 29.5 years.

03

Which brands do Bachelor's degree or higher fans like most?

Bachelor's degree or higher fans show strongest brand affinity for Christian Pulisic (20×), Academic degree (4.73×), and International education (13.82×) over the country average.

04

Where do Bachelor's degree or higher fans live in United States?

Bachelor's degree or higher fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bachelor's degree or higher fans also like?

Beyond Bachelor's degree or higher itself, the audience over-indexes on Academic degree (4.73×), International education (13.82×), Travel photography (5.27×), and Fine-art photography (6.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Degree audiences in United States

See Bachelor's degree or higher audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bachelor's degree or higher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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