Bachelor's degree or higher Audience in United States
Bachelor's degree or higher has an estimated audience of 2,728,509 people in United States. 54.6% are female, 45.4% are male, average age 29.5. Top regions: Indiana, Florida, Texas. Top brand affinities: Google News, Indeed.com, Google Maps, Disneyland Paris, Jean Paul Gaultier.
The average Bachelor's degree or higher fan in United States is 29.5 years old, balanced, and lives primarily in Indiana. The audience is concentrated in Indiana, Florida, Texas. Top brand affinities include Google News, Indeed.com, Google Maps, with strongest over-indexing on Google News (5.55× the country average). Demographically, the Bachelor's degree or higher audience skews balanced with an average age of 29.5, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 22 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Degree
Demographics of Bachelor's degree or higher fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 29.5 |
| Estimated audience size | 2,728,509 |
Audience persona
The typical Bachelor's degree or higher fan in United States is balanced, around 29.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Google News.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Indiana | 63,268 | 1.27× |
| Florida | 60,802 | 0.33× |
| Texas | 60,454 | 0.26× |
| Iowa | 60,047 | 2.67× |
| North Carolina | 58,830 | 0.72× |
| Ohio | 58,591 | 0.7× |
| Georgia | 58,353 | 0.69× |
| Michigan | 58,327 | 0.82× |
| California | 55,900 | 0.19× |
| Arizona | 55,871 | 1× |
| Pennsylvania | 55,626 | 0.61× |
| Connecticut | 55,167 | 2.02× |
| Oregon | 54,085 | 1.73× |
| Utah | 53,762 | 2.2× |
| Virginia | 53,415 | 0.8× |
| Maryland | 53,147 | 1.13× |
| New Jersey | 53,018 | 0.76× |
| Illinois | 52,174 | 0.57× |
| Minnesota | 51,835 | 1.33× |
| New York | 51,456 | 0.34× |
| Massachusetts | 51,303 | 0.95× |
| Washington | 50,081 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google News | 5.55× | News |
| Indeed.com | 3.73× | Business & Career |
| Google Maps | 3.29× | Internet & Social Media |
| Disneyland Paris | 9.17× | Travel & Leisure |
| Jean Paul Gaultier | 13.02× | Fashion & Accessoires |
| Fine-art photography | 5.57× | Technology & Electronics |
| Take-out | 3.22× | Food & Beverages |
| Academic degree | 3.72× | Business & Career |
| Travel photography | 4.36× | Technology & Electronics |
| Lace wig | 3.4× | Beauty & Wellness |
| Capital One | 2.37× | Business & Career |
| College application | 20.69× | Business & Career |
| Google Drive | 2.35× | Technology & Electronics |
| Stradivarius | 16.91× | Shopping |
| Leicester City F.C. | 14.51× | Sports |
| FIFA World Cup | 2.14× | Sports |
| FC Bayern Munich | 3.66× | Sports |
| Long hair | 3.41× | Beauty & Wellness |
| Premier League | 3.99× | Sports |
| Crystal Palace F.C. | 13.91× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.19 |
| LGBTQ+ Identity | OPEN | 1.71 |
| Early Adopter Mentality | POWER | 1.51 |
| Design Affinity | PREMIUM | 1.43 |
| Sustainability | BALANCE | 1.42 |
| Pet Ownership | JOY | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 14.8% |
| India | 8.6% |
See Bachelor's degree or higher audiences in other countries
- Bachelor's degree or higher — Germany
- Bachelor's degree or higher — United Kingdom
- Bachelor's degree or higher — France
- Bachelor's degree or higher — Italy
- Bachelor's degree or higher — Spain
- Bachelor's degree or higher — Brazil
- Bachelor's degree or higher — Japan
- Bachelor's degree or higher — South Korea
- Bachelor's degree or higher — India
More Degree audiences in United States
- Bachelor's degree (21,327,981)
- Bachelor of Science in Nursing (4,009,176)
- Bachelor of Medicine, Bachelor of Surgery (3,998,942)
- Bachelor of Science (2,101,813)
- Bachelor of Technology (1,029,192)
Frequently asked questions
How many fans does Bachelor's degree or higher have in United States?
Bachelor's degree or higher has an estimated audience of 2,728,509 people in United States, concentrated in Indiana and Florida.
What is the gender split and age of Bachelor's degree or higher fans?
54.6% of Bachelor's degree or higher fans are female, 45.4% are male, with an average age of 29.5 years.
Which brands do Bachelor's degree or higher fans like most?
Bachelor's degree or higher fans show strongest brand affinity for Google News (5.55×), Indeed.com (3.73×), and Google Maps (3.29×) over the country average.
Where do Bachelor's degree or higher fans live in United States?
Bachelor's degree or higher fans in United States are most concentrated in Indiana (reach 63,268), Florida (reach 60,802), and Texas (reach 60,454). These three regions account for the largest share of the active audience.
What other brands do Bachelor's degree or higher fans also like?
Beyond Bachelor's degree or higher itself, the audience over-indexes on Indeed.com (3.73×), Google Maps (3.29×), Disneyland Paris (9.17×), and Jean Paul Gaultier (13.02×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bachelor's degree or higher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.