Rascasse Audience Intelligence

Bachelor of Science Audience in United States

A data profile of the people who buy, follow and care about Bachelor of Science in United States — modelled from more than twelve digital signal sources. Bachelor of Science has an estimated audience of 2,101,812 people in United States.

#5among Degree in United States#6156among Topic in United States#1043in Business & Career

The average Bachelor of Science fan in United States is 37.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Mortgage loans, FedEx, Renewable energy, with strongest over-indexing on Mortgage loans (3.42× the country average).

Demographically, the Bachelor of Science audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bachelor of Science fan in United States is balanced, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for Mortgage loans.

Category: Business & Career · Type: Topic · Subtype: Degree

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bachelor of Science profile in United States.

Audience size
2.1M
in United States
Gender
52.6%♀
47.4% male
Age
37.2
average years
Country rank
#13701
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bachelor of Science fans

52.6% are female, 47.4% are male, average age 37.2.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Bachelor of Science audience in United States
MetricValue
Female52.6%
Male47.4%
Average age37.2
Estimated audience size2,101,812
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Bachelor of Science audience in United States
Age bracketShare%
16-1926%
20-2918%
30-3920%
40-4921%
50+15%
Fig. 04

Worldwide distribution

19.9%

of the worldwide Bachelor of Science audience comes from United States.

Worldwide audience distribution share by country for Bachelor of Science
CountryShare
United States19.9%
India8.8%
Brazil6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bachelor of Science audience in United States is strongest.

Fig. 05

Top regions by affinity

Bachelor of Science fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~9K1.35×
02Maryland~50K1.32×
03Massachusetts~50K1.28×
04Virginia~60K1.25×
05New York~100K1.24×
06Rhode Island~8K1.17×
07Connecticut~20K1.13×
08California~300K1.12×
09Georgia~70K1.12×
10Louisiana~30K1.12×
11Mississippi~20K1.09×
12Pennsylvania~80K1.08×
13Vermont~4K1.08×
14Illinois~70K1.06×
15North Carolina~70K1.06×
16Oregon~30K1.06×
17North Dakota~5K1.05×
18Texas~200K1.04×
19Delaware~6K1.04×
20New Jersey~60K1.03×
21Alabama~30K1.03×
22Tennessee~40K1.01×
23Colorado~30K1.01×
24South Carolina~30K1.01×
25Hawaii~9K1.01×
26Utah~20K0.98×
27Montana~6K0.98×
28Washington~40K0.97×
29Florida~100K0.95×
30Michigan~50K0.95×
31Indiana~40K0.95×
32Nebraska~10K0.95×
33New Hampshire~8K0.94×
34Kansas~20K0.93×
35Missouri~30K0.92×
36Oklahoma~20K0.92×
37Arkansas~20K0.92×
38Wisconsin~30K0.91×
39South Dakota~4K0.91×
40Minnesota~30K0.90×
41Kentucky~20K0.89×
42Idaho~9K0.89×
43Maine~7K0.89×
44Ohio~60K0.88×
45Alaska~4K0.88×
46West Virginia~8K0.87×
47Arizona~40K0.84×
48New Mexico~9K0.82×
49Iowa~10K0.81×
50Nevada~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Bachelor of Science, United States
0.79×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bachelor of Science audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bachelor of Science audience
#·InterestCategoryAffinity×
01Business schoolBusiness & Career4.92×
02Online bankingBusiness & Career4.47×
03Master of Business AdministrationBusiness & Career4.13×
04Sustainable energyHome & Garden3.99×
05FedExBusiness & Career3.73×
06Renewable energyBusiness & Career3.72×
07Weather forecastingHome & Garden3.55×
08Mortgage loansBusiness & Career3.42×
09Vehicle insuranceCars & Mobility3.24×
10Solar energyHome & Garden3.10×
11First class travelTravel & Leisure3.07×
12SubwayFood & Beverages2.49×
13Discount storesShopping2.47×
14Pizza HutFood & Beverages2.19×
15McDonald'sFood & Beverages2.18×
16Shopping mallsShopping2.14×
17Domino's PizzaFood & Beverages2.04×
18PinterestInternet & Social Media1.85×
19AirbnbTravel & Leisure1.71×
20BarbecueFood & Beverages1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bachelor of Science audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bachelor of Science audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.94×
Convenience OrientationPREMIUM1.80×
Career OrientationPOWER1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bachelor of Science audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
Pet OwnershipJOY0.73×
DIY MentalityTHRILL0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bachelor of Science have in United States?

Bachelor of Science has an estimated audience of 2,101,812 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bachelor of Science fans?

52.6% of Bachelor of Science fans are female, 47.4% are male, with an average age of 37.2 years.

03

Which brands do Bachelor of Science fans like most?

Bachelor of Science fans show strongest brand affinity for Mortgage loans (3.42×), FedEx (3.73×), and Renewable energy (3.72×) over the country average.

04

Where do Bachelor of Science fans live in United States?

Bachelor of Science fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bachelor of Science fans also like?

Beyond Bachelor of Science itself, the audience over-indexes on FedEx (3.73×), Renewable energy (3.72×), Subway (2.49×), and Vehicle insurance (3.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Degree audiences in United States

See Bachelor of Science audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bachelor of Science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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