Bachelor of Science Audience in United States

Bachelor of Science logo

Bachelor of Science has an estimated audience of 2,101,812 people in United States. 52.6% are female, 47.4% are male, average age 37.2. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Historic site, Hebe.

The average Bachelor of Science fan in United States is 37.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Bachelor of Science audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Degree

Demographics of Bachelor of Science fans

Demographic split for Bachelor of Science audience in United States
MetricValue
Female52.6%
Male47.4%
Average age37.2
Estimated audience size2,101,812

Audience persona

The typical Bachelor of Science fan in United States is balanced, around 37.2 years old, with strong Need for Security tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Bachelor of Science in United States
RegionReachAffinity
California268,5641.16×
Texas193,7111.07×
New York154,4521.32×
Florida138,6140.97×
Illinois77,9731.11×
Pennsylvania77,4971.1×
Georgia74,6441.15×
North Carolina69,0451.09×
Virginia64,9451.27×
Ohio57,1390.88×
New Jersey55,5101.04×
Massachusetts54,5801.32×
Michigan52,2030.95×
Maryland48,2401.33×
Washington43,1311.02×
Tennessee43,0741.02×
Indiana36,5390.95×
Colorado35,4211.07×
Arizona32,2670.75×
Missouri31,0410.92×
South Carolina30,6490.97×
Louisiana30,2961.12×
Wisconsin28,6570.91×
Minnesota26,7850.89×
Alabama26,4040.9×
Oregon25,1171.04×
Connecticut23,7561.13×
Kentucky23,7140.9×
Oklahoma21,4490.92×
Utah19,2241.02×
Mississippi18,1051.05×
Nevada15,7040.77×
Arkansas15,3690.89×
Kansas15,0600.91×
Iowa13,7400.79×
Nebraska10,1930.97×
Idaho9,3970.89×
Hawaii9,2321.02×
Washington, District of Columbia8,6861.37×
West Virginia8,1530.83×
New Mexico8,1210.77×
Rhode Island7,7981.17×
New Hampshire7,5270.91×
Maine6,2300.83×
Delaware6,0971.05×
Montana5,5080.94×
North Dakota4,4471.03×
South Dakota4,1950.86×
Vermont4,0951.11×
Alaska3,0000.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bachelor of Science audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
Historic site6×Arts & Culture
Hebe7.72×Home & Garden
The Historian16.48×Literature
Governor of Michigan6.09×Politics & Society
Eurail16.57×Cars & Mobility
Goop3.96×Internet & Social Media
edureka27.02×Business & Career
Kendra Scott2.1×Fashion & Accessoires
Grinch2.56×Movies & TV
Vocal harmony2.81×Music & Radio
Parral, Chihuahua9.05×Travel & Leisure
Jesse Plemons1.96×Movies & TV
Wok3.64×Food & Beverages
Hipster5.22×Politics & Society
El Paso County, Colorado6.79×Travel & Leisure
Noodle (Gorillaz)1.84×Music & Radio
Fairy godmother3.83×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bachelor of Science audience
TraitClusterScore
Need for SecurityCONSERVATISM1.54
Career OrientationPOWER1.5
PatriotismCONSERVATISM1.44
Risk AppetiteTHRILL1.28
Price SensitivityPREMIUM1.25
Luxury OrientationPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Bachelor of Science
CountryShare
United States19.9%
India8.8%
Brazil6.7%

See Bachelor of Science audiences in other countries

More Degree audiences in United States

Frequently asked questions

How many fans does Bachelor of Science have in United States?

Bachelor of Science has an estimated audience of 2,101,812 people in United States, concentrated in California and Texas.

What is the gender split and age of Bachelor of Science fans?

52.6% of Bachelor of Science fans are female, 47.4% are male, with an average age of 37.2 years.

Which brands do Bachelor of Science fans like most?

Bachelor of Science fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.64×) over the country average.

Where do Bachelor of Science fans live in United States?

Bachelor of Science fans in United States are most concentrated in California (reach 268,564), Texas (reach 193,711), and New York (reach 154,452). These three regions account for the largest share of the active audience.

What other brands do Bachelor of Science fans also like?

Beyond Bachelor of Science itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.64×), Historic site (6×), and Hebe (7.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bachelor of Science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.