Rascasse Audience Intelligence

Bachelor of Science Audience in Germany

A data profile of the people who buy, follow and care about Bachelor of Science in Germany — modelled from more than twelve digital signal sources. Bachelor of Science has an estimated audience of 385,170 people in Germany.

#6among Degree in Germany#5390among Topic in Germany#1013in Business & Career

The average Bachelor of Science fan in Germany is 32.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Master of Business Administration, Undergraduate education, Bachelor of Business Administration, with strongest over-indexing on Master of Business Administration (20.85× the country average).

Demographically, the Bachelor of Science audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bachelor of Science fan in Germany is balanced, around 32.3 years old, with strong Career Orientation tendencies and a notable affinity for Master of Business Administration.

Category: Business & Career · Type: Topic · Subtype: Degree

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bachelor of Science profile in Germany.

Audience size
385K
in Germany
Gender
50.0%♀
50.0% male
Age
32.3
average years
Country rank
#14455
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bachelor of Science fans

50.0% are female, 50.0% are male, average age 32.3.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Bachelor of Science audience in Germany
MetricValue
Female50.0%
Male50.0%
Average age32.3
Estimated audience size385,170
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Bachelor of Science audience in Germany
Age bracketShare%
16-1941%
20-2919%
30-3917%
40-4914%
50+10%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Bachelor of Science audience comes from Germany.

Worldwide audience distribution share by country for Bachelor of Science
CountryShare
United States19.9%
India8.8%
Brazil6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bachelor of Science audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bachelor of Science fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.20×
02Baden-Württemberg~60K1.19×
03Hessen~40K1.19×
04Rheinland-Pfalz~20K1.19×
05Hamburg~10K1.18×
06Berlin~20K1.03×
07Schleswig-Holstein~10K1.03×
08Niedersachsen~40K1.02×
09Bremen~3K1.02×
10Bayern~60K0.95×
11Brandenburg~10K0.92×
12Saarland~4K0.88×
13Thüringen~9K0.87×
14Mecklenburg-Vorpommern~6K0.84×
15Sachsen~20K0.83×
16Sachsen-Anhalt~8K0.78×
Fig. 06

Affinity by region

Affinity by region — Bachelor of Science, Germany
0.78×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bachelor of Science audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bachelor of Science audience
#·InterestCategoryAffinity×
01Bachelor of Business AdministrationBusiness & Career71.51×
02Massive open online courseBusiness & Career30.10×
03Online learning communityBusiness & Career25.19×
04Undergraduate educationBusiness & Career22.98×
05Molecular biologyHealth21.75×
06Universities in the United KingdomBusiness & Career21.54×
07Master of Business AdministrationBusiness & Career20.85×
08Business intelligenceBusiness & Career20.00×
09Business schoolBusiness & Career15.23×
10University and college admissionBusiness & Career14.91×
11UdemyBusiness & Career14.89×
12ScholarshipKids & Family13.58×
13Career developmentBusiness & Career9.18×
14Distance educationBusiness & Career7.93×
15GitHubInternet & Social Media6.34×
16Google NewsNews4.68×
17PaybackShopping4.15×
18Master's degreeBusiness & Career3.92×
19KitchenHome & Garden3.71×
20TagesschauMovies & TV2.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bachelor of Science audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bachelor of Science audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.94×
Early Adopter MentalityPOWER2.04×
Need for SecurityCONSERVATISM1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bachelor of Science audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.87×
Sports ActivityPOWER0.87×
Price SensitivityPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bachelor of Science have in Germany?

Bachelor of Science has an estimated audience of 385,170 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Bachelor of Science fans?

50.0% of Bachelor of Science fans are female, 50.0% are male, with an average age of 32.3 years.

03

Which brands do Bachelor of Science fans like most?

Bachelor of Science fans show strongest brand affinity for Master of Business Administration (20.85×), Undergraduate education (22.98×), and Bachelor of Business Administration (71.51×) over the country average.

04

Where do Bachelor of Science fans live in Germany?

Bachelor of Science fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~60K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Bachelor of Science fans also like?

Beyond Bachelor of Science itself, the audience over-indexes on Undergraduate education (22.98×), Bachelor of Business Administration (71.51×), Business school (15.23×), and Career development (9.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Degree audiences in Germany

See Bachelor of Science audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bachelor of Science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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