Rascasse Audience Intelligence

Master of Business Administration Audience in Germany

A data profile of the people who buy, follow and care about Master of Business Administration in Germany — modelled from more than twelve digital signal sources. Master of Business Administration has an estimated audience of 3,461,782 people in Germany.

#78among Field of study in Germany#1090among Topic in Germany#190in Business & Career

The average Master of Business Administration fan in Germany is 39.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Master of Business and Management, American Marketing Association, Professional development, with strongest over-indexing on Master of Business and Management (35.9× the country average).

Demographically, the Master of Business Administration audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Master of Business Administration fan in Germany is balanced, around 39.7 years old, with strong Career Orientation tendencies and a notable affinity for Master of Business and Management.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Master of Business Administration profile in Germany.

Audience size
3.5M
in Germany
Gender
53.3%♀
46.7% male
Age
39.7
average years
Country rank
#1771
Topic in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Master of Business Administration fans

53.3% are female, 46.7% are male, average age 39.7.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Master of Business Administration audience in Germany
MetricValue
Female53.3%
Male46.7%
Average age39.7
Estimated audience size3,461,782
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Master of Business Administration audience in Germany
Age bracketShare%
16-1916%
20-2921%
30-3921%
40-4923%
50+19%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Master of Business Administration audience comes from Germany.

Worldwide audience distribution share by country for Master of Business Administration
CountryShare
United States15.9%
India7.6%
Brazil5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Master of Business Administration audience in Germany is strongest.

Fig. 05

Top regions by affinity

Master of Business Administration fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~700K1.25×
02Berlin~200K1.25×
03Baden-Württemberg~600K1.24×
04Hessen~300K1.21×
05Nordrhein-Westfalen~900K1.19×
06Rheinland-Pfalz~200K1.10×
07Hamburg~90K1.09×
08Bremen~30K1.01×
09Niedersachsen~300K0.97×
10Saarland~40K0.96×
11Thüringen~80K0.94×
12Brandenburg~100K0.93×
13Sachsen-Anhalt~80K0.92×
14Mecklenburg-Vorpommern~60K0.92×
15Schleswig-Holstein~100K0.91×
16Sachsen~200K0.90×
Fig. 06

Affinity by region

Affinity by region — Master of Business Administration, Germany
0.90×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Master of Business Administration audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Master of Business Administration audience
#·InterestCategoryAffinity×
01Master of Business and ManagementBusiness & Career35.90×
02Postgraduate diplomaBusiness & Career30.92×
03Engineering educationBusiness & Career30.02×
04Bachelor of TechnologyBusiness & Career26.85×
05Master of BusinessBusiness & Career24.91×
06Online degreeBusiness & Career21.70×
07Bachelor of ScienceBusiness & Career20.85×
08Community collegeBusiness & Career20.51×
09Business educationBusiness & Career19.49×
10American Marketing AssociationBusiness & Career15.66×
11Harvard Business SchoolBusiness & Career14.66×
12Bachelor of Science in NursingBusiness & Career14.20×
13Professional developmentBusiness & Career11.97×
14Business schoolBusiness & Career11.60×
15Private universityBusiness & Career11.53×
16Public universityBusiness & Career11.28×
17Continuing educationBusiness & Career6.34×
18AccountingBusiness & Career5.35×
19Adult educationBusiness & Career5.15×
20GermanyTravel & Leisure2.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Master of Business Administration audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Master of Business Administration audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.90×
Need for SecurityCONSERVATISM1.89×
Early Adopter MentalityPOWER1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Master of Business Administration audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.88×
DIY MentalityTHRILL0.94×
CreativityOPEN0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Master of Business Administration have in Germany?

Master of Business Administration has an estimated audience of 3,461,782 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Master of Business Administration fans?

53.3% of Master of Business Administration fans are female, 46.7% are male, with an average age of 39.7 years.

03

Which brands do Master of Business Administration fans like most?

Master of Business Administration fans show strongest brand affinity for Master of Business and Management (35.9×), American Marketing Association (15.66×), and Professional development (11.97×) over the country average.

04

Where do Master of Business Administration fans live in Germany?

Master of Business Administration fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Master of Business Administration fans also like?

Beyond Master of Business Administration itself, the audience over-indexes on American Marketing Association (15.66×), Professional development (11.97×), Community college (20.51×), and Master of Business (24.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Master of Business Administration audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Master of Business Administration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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