Rascasse Audience Intelligence

Postgraduate diploma Audience in Germany

A data profile of the people who buy, follow and care about Postgraduate diploma in Germany — modelled from more than twelve digital signal sources. Postgraduate diploma has an estimated audience of 294,124 people in Germany.

#6215among Topic in Germany#1187in Business & Career

The average Postgraduate diploma fan in Germany is 27.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Business school, Master of Business Administration, Volkswagen ID.3, with strongest over-indexing on Business school (50.61× the country average).

Demographically, the Postgraduate diploma audience skews more female with an average age of 27.4, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Postgraduate diploma fan in Germany is more female, around 27.4 years old, with strong Career Orientation tendencies and a notable affinity for Business school.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Postgraduate diploma profile in Germany.

Audience size
294K
in Germany
Gender
56.4%♀
43.6% male
Age
27.4
average years
Country rank
#17582
Topic in Germany
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Postgraduate diploma fans

56.4% are female, 43.6% are male, average age 27.4.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for Postgraduate diploma audience in Germany
MetricValue
Female56.4%
Male43.6%
Average age27.4
Estimated audience size294,124
Fig. 03

Age distribution

Ø 27.4
average years
Age distribution of the Postgraduate diploma audience in Germany
Age bracketShare%
16-1955%
20-2922%
30-3910%
40-499%
50+4%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Postgraduate diploma audience comes from Germany.

Worldwide audience distribution share by country for Postgraduate diploma
CountryShare
United States19.3%
Brazil9.6%
India7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Postgraduate diploma audience in Germany is strongest.

Fig. 05

Top regions by affinity

Postgraduate diploma fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.38×
02Berlin~20K1.21×
03Saarland~4K1.17×
04Thüringen~8K1.04×
05Mecklenburg-Vorpommern~6K1.04×
06Sachsen-Anhalt~8K1.02×
07Hessen~20K0.99×
08Brandenburg~9K0.98×
09Hamburg~6K0.98×
10Schleswig-Holstein~10K0.92×
11Rheinland-Pfalz~10K0.91×
12Sachsen~10K0.88×
13Niedersachsen~20K0.80×
14Bayern~40K0.79×
15Baden-Württemberg~30K0.77×
16Nordrhein-Westfalen~50K0.71×
Fig. 06

Affinity by region

Affinity by region — Postgraduate diploma, Germany
0.71×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Postgraduate diploma audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Postgraduate diploma audience
#·InterestCategoryAffinity×
01Business schoolBusiness & Career50.61×
02Master of Business AdministrationBusiness & Career30.92×
03Universities in the United KingdomBusiness & Career30.88×
04Volkswagen ID.3Cars & Mobility24.56×
05Brenda SongFashion & Accessoires20.00×
06ScholarshipKids & Family14.73×
07Undergraduate educationBusiness & Career12.00×
08University and college admissionBusiness & Career11.90×
09International schoolBusiness & Career11.61×
10UdemyBusiness & Career10.55×
11Google NewsNews6.56×
12MoodleTechnology & Electronics6.54×
13Career developmentBusiness & Career6.12×
14Employment agencyBusiness & Career4.86×
15Political scienceBusiness & Career4.51×
16CollegeBusiness & Career4.23×
17Master's degreeBusiness & Career3.87×
18KitchenHome & Garden3.70×
19EntrepreneurshipBusiness & Career3.56×
20TikTokInternet & Social Media1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Postgraduate diploma audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Postgraduate diploma audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.02×
Risk AppetiteTHRILL2.32×
Early Adopter MentalityPOWER2.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Postgraduate diploma audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.76×
Healthy LifestyleBALANCE0.91×
CreativityOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Postgraduate diploma have in Germany?

Postgraduate diploma has an estimated audience of 294,124 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Postgraduate diploma fans?

56.4% of Postgraduate diploma fans are female, 43.6% are male, with an average age of 27.4 years.

03

Which brands do Postgraduate diploma fans like most?

Postgraduate diploma fans show strongest brand affinity for Business school (50.61×), Master of Business Administration (30.92×), and Volkswagen ID.3 (24.56×) over the country average.

04

Where do Postgraduate diploma fans live in Germany?

Postgraduate diploma fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Postgraduate diploma fans also like?

Beyond Postgraduate diploma itself, the audience over-indexes on Master of Business Administration (30.92×), Volkswagen ID.3 (24.56×), Google News (6.56×), and Scholarship (14.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Postgraduate diploma audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Postgraduate diploma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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